1. PRESS RELEASE
For Immediate Release
Digital Rapids Extends Acclaimed Multi-Platform Video Solutions with
Support for Microsoft Silverlight 3
July 28, 2009 — Markham, Ontario: Digital Rapids – the leading provider of tools and
solutions for bringing television, film and web content to wider audiences – today
announced support for Microsoft Silverlight 3 in Digital Rapids’ comprehensive range of
studio encoding, transcoding and live streaming systems. Silverlight 3 support further
extends the proven abilities of Digital Rapids’ award-winning solutions for delivering
unparalleled, high-quality, live and on-demand online video experiences.
Silverlight 3 is the newest version of Microsoft Corp.’s powerful platform for creating and
delivering rich Internet applications (RIAs) and media experiences on the Web. Digital
Rapids’ solutions will enable content owners and distributors to take advantage of the
video-related enhancements and features in Silverlight 3 to deliver rich, high-quality
online viewing experiences.
Highlights of the new feature set include support for Microsoft Internet Information
Services 7.0 (IIS7) Smooth Streaming, an HTTP-based platform that enables adaptive
delivery of live and on-demand content to Silverlight-based video media players. IIS7
Smooth Streaming dynamically detects the best quality a viewer can receive based on
their current bandwidth and local computer conditions, seamlessly switching between
multiple streams at different bit-rates to deliver consistent, high-quality viewing
experiences up to true HD even under changing connectivity and playback conditions.
Live and on-demand IIS7 Smooth Streaming support will be available in the upcoming
version 3.1 software for Digital Rapids’ StreamZ™ and StreamZHD™ encoding
systems. IIS7 Smooth Streaming will also be available in updates of the Digital Rapids
Transcode Manager® enterprise-class transcoding software and select models of
StreamZ Live™ dedicated streaming encoders.
Silverlight 3 also augments its existing support for the VC-1 video format and Windows
Media Audio with new native support for H.264 (also known as AVC, or MPEG-4 Part
10) video and AAC audio, allowing users to choose their preferred compression
standard. Digital Rapids’ encoding, transcoding and streaming solutions offer robust
standard or optional support for H.264 and AAC encoding.

2. Digital Rapids Announces Silverlight 3 Support – 2
“As consumers raise their expectations for Web video and the surrounding experience,
it’s imperative that content owners and distributors create offerings that increase viewer
engagement. The enhancements in Silverlight 3 bring Web viewing experiences far
closer to the quality and reliability expectations of television while wrapping them with
rich interactive capabilities, and we’re pleased to support these new features in our
solutions,” said Brian Stevenson, Director of Product Management, Digital Rapids
Corporation. ”Support for live and on-demand IIS7 Smooth Streaming is a natural
extension of our systems’ long-standing ability to create outputs in multiple formats,
sizes and bit rates simultaneously, and extending our H.264 encoding capabilities to
Silverlight lets our customers choose the format that best serves their multi-platform
distribution strategies.”
“Microsoft is pleased that Digital Rapids is supporting Silverlight across its encoding,
transcoding and streaming portfolio,” said Steve Sklepowich, group product manager for
Silverlight at Microsoft Corp. “The addition of Silverlight 3 support in Digital Rapids’
hardware and software solutions, together with support for HTTP-based Smooth
Streaming, enables users to experience true stutter-free HD online via efficient,
automated media production workflows.”
For more information about Digital Rapids, please visit www.digital-rapids.com.
About Digital Rapids Corporation – Digital Rapids develops market-leading hardware and software
solutions for transforming and delivering media, enabling the multi-platform experiences that are defining
the future of digital video. Scaling from individual applications to enterprise and global operations, Digital
Rapids systems span the critical points in today’s complex media workflows. Recipient of two prestigious
Frost & Sullivan awards in the World Video Encoders and Transcoders market, Digital Rapids combines
innovative technology with proven expertise to help our customers maximize their productivity, quality,
and the value of their content in the evolving digital media market. Digital Rapids Corporation
(www.digital-rapids.com) is headquartered in Ontario, Canada with offices in the United States, the UK,
Australia, Argentina and Hong Kong.
###
Copyright 2009 Digital Rapids Corporation. All rights reserved. Digital Rapids, the Digital Rapids logo, StreamZ, StreamZHD, DRC-
Stream, Digital Rapids Transcode Manager and StreamZ Live are trademarks or registered trademarks of Digital Rapids
Corporation. All other trademarks are the property of their respective holders. Features, pricing, availability and specifications are
subject to change without notice.
Press Contact (Americas) Press Contacts (Europe/Asia)
Mike Nann Kerr Duffy Jan Dixon
Director of Marketing/Cmns Marketing Manager +44 (0) 1297 489229
Digital Rapids Corp. Digital Rapids Europe jdmc@globalnet.co.uk
(905) 946-9666 Ext. 135 +44 (0) 1428 751 012
mike.nann@digital-rapids.com kerr@digital-rapids.com