Versature Vice President of Marketing Anastasia Valentine presents on Business at the Speed of Social for Public Sector employees at a Conference Board of Canada gathering. Find out what's changing in information gathering and sharing, how leadership can build strong communities, what to look for, and what to share in the ever changing world of social media.

1. with @AVV
Relevance, Value &
Business at the Speed
of Social
#CBoCSocial

2. Oh How Times
Have Changed...
TELL THEM
TELL THEM AGAIN
TELL THEM WHAT
YOU TOLD THEM
Worst Advice EVER!
@AVV #CBoCSocial

3. Business at the Speed of Social
Average life of a tweet - 24 Minutes
4.75 billion pieces of content shared daily on Facebook
Every minute:
- Facebook users share nearly 2.5 million pieces of content.
- Twitter users tweet nearly 300,000 times.
- Instagram users post nearly 220,000 new photos.
- YouTube users upload 72 hours of new video content.
@AVV #CBoCSocial

4. Leading with Value
Value @ Every Click
Skill over Shill
100% of the time@AVV #CBoCSocial

5. The Numbers Game & Perpetuating a Myth
“Follow the leader”
“Build a bigger army”
“Strength in numbers”
“More is better”
“He who dies with the
most toys wins…”
High numbers are a
status symbol &
measure of
success.
@AVV #CBoCSocial

6. Leaders Build Communities not Followings
100 engaged and loyal prospects, customers, partners or community members is
better than 10000000000000000000000000 people who don’t care.

7. The “Circle of Trust”
People who like
you will listen to
you.
People who trust
you, will do
business with
you.
People who know you.
The general public
People who
Trust you.
X
X
X
@AVV #CBoCSocial

8. Create & Empower Your Community
Don’t ASS U ME your Community Knows How to Support You
Invite ambassadors to help spread the word
Empower influencers to ...INFLUENCE
Provide tools, messaging and guidance
Recognize & reward contributors
@AVV #CBoCSocial

9. Your Ideal CommunityYour Ideal Community
- Who are your peeps?
- Get clear on who you serve (hint: everyone is not the answer)
- Provide value to that group 100% of the time
- Like attracts like.
Homework:
Create your primary & secondary ideal community member personas
@AVV #CBoCSocial

10. Attract Engage Inform
Convert /
Invite
- Consistent
social
presence
- Profile info is
designed to
attract your
ideal persona
- Follow ideal
personas
- Relevant, open
ended
questions.
- Communicatio
ns designed to
provoke
positive
discussion
- Thank &
acknowledge
- Follow up &
follow through
- Relevant,
timely articles.
- Information
from reputable
sources
- Stats,
Infographics,
photos.
- Breaking
news,
announcement
s.
- Attend
- Share
- Sign up
- Try
- Buy
- Review
- Weigh in
Build Your
Community
Real-time
HUMAN
Interaction
Be a Trusted
Source
Call to Action /
Invitation
@AVV #CBoCSocial

11. Social Listening & Observation Posts
Listen for:
- Market needs / pain
- Trends (technology &
industry)
- Special requests
- “Delight the
Community”
opportunities
Observe for:
- Influencers
- New players
- Tactics that work / &
don’t
- Competitor success
& #fails
@AVV #CBoCSocial

12. Seek Opportunities to Amplify your Voice
- Thought
Leadership
- Partnerships
- Support
- + more!

13. Newsjacking (not for the faint of heart)
The process of leveraging trending news to elevate your brand message.
@AVV #CBoCSocial

14. The Art of NewsJacking
it can go very wrong…
terribly wrong…
@AVV #CBoCSocial

15. The Art of NewsJacking
it can go very right….
Power Outage @ Superbowl 2013
15,880 Retweets
6,200 Favourites
Unplanned, Organic, Opportunistic
Carpe Diem!

16. Fixing a Social #Fail
Respond
Own
Acknowledge
Report Back
@AVV #CBoCSocial

17. WANT TO STAY RELEVANT AT THE SPEED OF SOCI@L?
Attract the
RIGHT
people
Be HUMAN
Be a
Trusted &
Reliable
Source
Extend the
Invitation
DO THE WORK!

18. Thank you
Ask me Anything!
Let’s Connect!
@AVV