1. Veronica Hernlem
264 E. 5th. St., Red Wing, MN 55066 - H: 651.212.6677 C: 651.212.0768 - ronniengirls@gmail.com
Professional Profile
Creative professional with extensive project experience from concept to development.
Talents include:
· Event Coordinating
· Social Media Proficiency
· Tourist Destination Facilitating
· Gift Shop Manager
· Space Utilizing and Leasing
· Inventory Management, Accounting and Secretarial Facilitating
· E-Commerce, Display, Spotlighting, Marketing and Sales
· Small Business Ownership from 2012 to Present
· Networking, Communication, Conflict Resolution and Time Management
Qualifications
· Results-oriented
· Ad Copy and Marketing
· Creative Conceptualizing with a focus on Visitor Engagement, Stream Lining, Diversity, Culture, Trends, Themes, Social
Media and Commerce
· Communication, Support and Community Building
· Facilitator
· Management
· Time Management
· Event Coordinating
RELEVANT EXPERIENCE
· Introduced and brought into the Red Wing Historic Pottery Place the active and weekly Saturday Indoor Market/Bazaar
since Dec 31st 2014 http://www.republican-eagle.com/3636931-matter-engagement
· Introduced and brought into Red Wing (under my small Rag Rug business name of Ronniengirls, with my daughters
participation, the Yarn Bombs, 'Clive' (displayed on one of Caribou Coffee's Large in front of their store location on Hwy
61 - recently removed during the Hwy 61 construction - http://www.republican-eagle.com/content/yarn-bombings-
land-red-wing), 'Sticks' (currently on displayed on the tree in front of Mandys on 3rd St.) and 'Rusty' (displayed during
2015, on one of the supporting metal posts on the main floor of the Red Wing Historic Pottery Place foyer) and our yarn
bomb that is currently displayed on the ‘Red Wing Art and Framing’ outside entryway sign.
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Experience
POSITION: PRINT SUPERVIOR WITH RED WING OFFICEMAX
COMPANY: OFFICE DEPOT
DATES: NOV. 2015 – CURRENT
· Extensive customer service, including but not limited to, sales, transaction and reconciliation, project execution,
fulfillment and delivery.
· Daily maintenance and the ordering of print service equipment.
· Supervision and communication with the print service team members.
· Daily project maintenance, including but not limited to, filing, removal and deletion of sensitive customer information,
reconciliation and processing.
· Extensive knowledge and daily use of our print service programs and equipment, including but not limited to Word
Document, Photoshop, Xcel Spreadsheet, Publisher, Xerox and Canon.
· Daily maintenance and use of our Office Max finishing equipment.
POSITION: INDEPENDENT CONTRACTOR, FACILITATOR AND MANAGER WITH RED WING HISTORIC POTTERY
PLACE
COMPANY: RED WING HISTORIC POTTERY PLACE LLC AND BELLAIR REALTY LLC
DATES: DEC. 2014 – NOV. 2015
· Monitored multiple databases to keep track of all company inventory and particularly in regards to Managing the
Pottery Place 'Gift Shop', Red Brick Pottery
· Successfully led key projects which resulted in the mutual collaboration with local artist, Krafty Kathy (Goodman) in the
recent landscaping of one of Red Wings Historic outdoor Pottery Kilns http://www.republican-
eagle.com/content/light-end-kiln and http://www.republican-eagle.com/life/arts-and-entertainment/3864714-10-
days-out
· Performed secretary duties relating to the virtual Ad and Marketing of Bellair Realty LLC onto their main domain hosted
on GoDaddy as well as the daily renewing of posts onto Craigslist. This also included bringing in and facilitating the
leasing of space within Pottery Place of the current Business Owner, Dr. Linden Pfeiffer.
· The daily monitoring and posting of virtual content on multiple, active and popular Social Media Platforms onto Pottery
Place Profiles. These include, Facebook, Etsy, Twitter, Instagram, Swarm, redwing.info, Tumblr, Flickr and Weebly
(main Pottery Place Domain through Go Daddy)
POSITION: OWNER
COMPANY: RONNIENGIRLS
DATES: APR. 2012 - CURRENT
· Past and Current Posts can be found on my Ronniengirls Business Profile on Facebook
https://www.facebook.com/Ronniengirls-429528820446024/
POSITION: CAGE CASHIER/HOST
COMPANY: TREASURE ISLAND RESORT AND CASINO
DATES: OCT. 2003 – DEC. 2005
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· Executed accounts receivable reporting enhancements and reconciliation procedures.
· Managed accounting operations, accounting close, account reporting and reconciliations.
· Performed debit, credit and total accounts on computer spreadsheets/databases, using specialized accounting software.
· Received, recorded, and banked cash, checks, and vouchers as well as reconciled records of bank transactions.
· Assessed customer needs and responded to questions.
· Increased volume and loyalty to the casino by attracting new players and building one-on-one relationships with guests.
· Created strategic marketing plans to enhance customer satisfaction and boost customer loyalty.
· Processed customer transactions involving cash, casino chips and TITO tickets.
· Processed cash advances on credit cards.
· Communicated with target guests through outbound phone calls, face-to-face meetings, emails and letters.
EDUCATION
SCHOOL: ELIZABETHTOWN COMMUNITY COLLEGE - ELIZABETHTOWN, KY– 1992
FIELD OF STUDY: SOCIAL WORK
· High School Diploma
· One year given in the study of Social Sciences
AFFILIATIONS
· Collaboration with John Becker of Red Wing Framing + Fine Art Printing and the Red Wing Incubator - 2014/2015
· Collaboration with Artist Cynthia Weitzel of the Red Wing Incubator - 2014
· Collaboration and Event Leasing with Tracy Cardinal - 2014
· Collaboration with the City of Red Wing Public Works and Downtown Main Street in bringing in the yarn bomb, 'Sticks'
into the Community of Red Wing Downtown - 2014
· Collaboration with Red Wings Major, Daniel Bender in a proposal for purchase and converting of the now closed
restaurant, Sara's into a Downtown Red Wing Event Center - 2014
· Collaborations with staff members of the Red Wing Republican Eagle, Red Wing Chamber of Commerce, Red Wing
Pottery Museum for the betterment and support of the Creative Arts, History, Commerce within the Community of Red
Wing and our surrounding local Cities - 2014/2015
REFERENCES
Scott Keith – Co-Worker at Pottery Place – 651.815.2808
Kathy Manfred – Co-Worker at Pottery Place – 651.388.5496
Kathy Goodman – Co-Worker at Pottery Place – 612.968.4652
Georgine Furchner – Personal – 651.306.1492
John Becker – Friend – 651.380.1501