Analysis Of The Car Industry

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  • The current global car market is expected to grow from 44 million to 64 million by 2002 due to the development of China (who at present have 680 people per car), India, the Pacific Rim and South Africa
  • Analysis Of The Car Industry

    1. 1. Analysis Of The Car Industry
    2. 2. PEST Analysis <ul><li>POLITICAL </li></ul><ul><ul><li>Legislation </li></ul></ul><ul><ul><ul><li>Environment </li></ul></ul></ul><ul><ul><ul><li>Company Cars </li></ul></ul></ul><ul><ul><ul><li>Competition </li></ul></ul></ul><ul><ul><li>Taxes and Duty </li></ul></ul><ul><ul><li>Subsidies </li></ul></ul>
    3. 3. PEST Analysis
    4. 4. PEST Analysis <ul><li>POLITICAL </li></ul><ul><ul><li>Legislation </li></ul></ul><ul><ul><ul><li>Environment </li></ul></ul></ul><ul><ul><ul><li>Company Cars </li></ul></ul></ul><ul><ul><ul><li>Competition </li></ul></ul></ul><ul><ul><li>Taxes and Duty </li></ul></ul><ul><ul><li>Subsidies </li></ul></ul>
    5. 5. PEST Analysis <ul><li>ECONOMIC </li></ul><ul><ul><li>Excess Capacity </li></ul></ul><ul><ul><li>Economies Of Scale </li></ul></ul><ul><ul><li>Diversification </li></ul></ul><ul><ul><li>Mergers and strategic alliances </li></ul></ul>
    6. 6. PEST Analysis
    7. 7. PEST Analysis <ul><li>ECONOMIC </li></ul><ul><ul><li>Excess Capacity </li></ul></ul><ul><ul><li>Economies Of Scale </li></ul></ul><ul><ul><li>Diversification </li></ul></ul><ul><ul><li>Mergers and strategic alliances </li></ul></ul>
    8. 8. PEST Analysis <ul><li>SOCIAL </li></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Car Culture </li></ul></ul><ul><ul><li>Fashions and taste </li></ul></ul><ul><ul><li>Redundancies </li></ul></ul>
    9. 9. PEST Analysis
    10. 10. PEST Analysis <ul><li>SOCIAL </li></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Car Culture </li></ul></ul><ul><ul><li>Fashions and taste </li></ul></ul><ul><ul><li>Redundancies </li></ul></ul>
    11. 11. PEST Analysis <ul><li>TECHNOLOGICAL </li></ul><ul><ul><li>E-Commerce </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><li>Plant efficiency </li></ul></ul><ul><ul><li>Gizmos </li></ul></ul>
    12. 12. PEST Analysis
    13. 13. PEST Analysis <ul><li>TECHNOLOGICAL </li></ul><ul><ul><li>E-Commerce </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><ul><li>Plant efficiency </li></ul></ul><ul><ul><li>Gizmos </li></ul></ul>
    14. 14. Five Forces Analysis <ul><li>THREAT OF ENTRY </li></ul><ul><ul><li>East Asian companies - Globalisation </li></ul></ul><ul><ul><li>Quotas reduced or abolished </li></ul></ul><ul><ul><li>Labour </li></ul></ul>
    15. 15. Five Forces Analysis <ul><li>BUYER POWER </li></ul><ul><ul><li>High </li></ul></ul><ul><ul><li>Imports By Individuals </li></ul></ul><ul><ul><li>Distribution Channels </li></ul></ul><ul><ul><li>Large Number Of Substitutes </li></ul></ul><ul><ul><li>Second Hand Market </li></ul></ul><ul><ul><li>Over Capacity </li></ul></ul><ul><ul><li>Large purchase </li></ul></ul>
    16. 16. Five Forces Analysis <ul><li>SUPPLIER POWER </li></ul><ul><ul><li>New Registrations </li></ul></ul><ul><ul><li>Just In Time </li></ul></ul><ul><ul><li>Brands </li></ul></ul><ul><ul><li>Dealerships </li></ul></ul>
    17. 17. Five Forces Analysis <ul><li>SUBSTITUTES </li></ul><ul><ul><li>Public Transport </li></ul></ul><ul><ul><li>Other Segments Of The Market </li></ul></ul><ul><ul><li>Similarity Of Product </li></ul></ul><ul><ul><li>Alternative Fuels </li></ul></ul>
    18. 18. Five Forces Analysis <ul><li>COMPETITIVE RIVALRY </li></ul><ul><ul><li>Mature Market </li></ul></ul><ul><ul><li>Price Wars </li></ul></ul><ul><ul><li>Ease Of Access </li></ul></ul><ul><ul><li>Large Number Of Competitors </li></ul></ul>

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