advertisment company, summer training project

1. A
PROJECT
REPORT ON
“SHAH PUBLICITY “
PRESENTED BY
DINESH DHAKATE
VATSAL MEHTA
GAURANG SHELADIYA
VISHWA SHAH

2. COMPANY PROFILE
 Started in 1973
 Raised two hoarding of
12*8 near varachha
subway and moti talkies
as a side business.
 30number Bidi and
Dinesh mills first
customers
 Annual rent was Rs.500
only.
SHAH PUBLICITY
OWNER:- MR. YASHWANT
SHAH
THINK ADVERTISMENT
THINK OF SHAH
PUBLICITY

3. MILESTONE OF COMPANY
 1975-reached 50
hoardings mark.
 1987-bagged first ever
tender for hoardings in
Surat.
 1996-first to get
advertising rights on
Sardar bridge Surat.
 1997-first LED display
hoarding in Surat.
 2000-entered in print
media.
 2003-first trivision was
introduced in Surat
 2005-achieved 1000
hoarding and 1000
kiosks
 2007-acquire bus
branding right
 2008-1500 hoardings in
south Gujarat.
 2010- rights of more
2000 kiosks in Surat.
 2012- rights of 14 foot
over bridge in Surat.

4. •Total control in market
•Wide geographical reach
•The only company to
provide LED and neon
media advertising.
STRENGTH
•Innovations can falter
over times
•Increasing trend in radio
internet and television
advertising
WEAKNESS
•Opportunity to expand its
global operations. New
markets with new
products,
•Being oldest in south
Gujarat brand name
attracts new customers
OPPORTUNITIES
•Stiff competition from both
domestic and international
market.
•Change in behaviour and
attitude of clients
•Change in technology
THREATS

5.  PRODUCT LIFE CYCLE
 There are 4 stages of PLC :
1. Introduction
2. Growth
3. Maturity
4. Decline
 Shah publicity is in GROWTH
stage of PLC
Reasons:-
 KING OF OOH in south Gujarat
 With innovative ideas it is best
in south Gujarat.
 There is continuously increase
in sales.
 No. Of site owned by Shah
Publicity is increasing day by
day.

6. Shah Publicity is only agency
in south Gujarat to provide
“NEON and LED “ as a
advertising media.
Kiosks and bus shelter have
high usage and awareness
Majority of the clients are highly
dissatisfied with the pricing
strategies of Shah Publicity.
Majority of customers fall between
the spending range of 1,50,000-
2,50,000 but prices of majority
services of shah is more than
2,50,000
Customer has a very strong
preferences with regard to
advertisement of their products
And shah publicity has the
highest number and eye
catching advertising site in south
Gujarat
Shah publicity has adopted some
promotional policies like
Seasonal sales
Off seasonal sales discounts
Cash discounts
Bulk discounts
PRODUCT PRICE
PLACE PROMOTION
ANALYYSIS OF 4P’s OF SHAH PUBLICITY

7.  SEGMANTATION,
TARGETING, POSTIONING
 Segmentation in Shah publicity is
done according to the need of
Customers
 Shah Publicity Targets that
company who does not do
advertising due to certain
reasons.
 With the help of creativity and
innovative idea Shah publicity
has made position in the mind of
every individual.
Its tagline itself says
“THINK ADVERTISMENT THINK
SHAH PUBLICITY “
CHANNEL OF
DISTRIBUTION
Shah Publicity follows
ZERO LEVEL channel
distribution

8. PRODUCTS/SERVICES OF SHAH
PUBLICTY
Gantries Bus sheltersUnipolesHoardings
Backlit
hoardings
Frontlit
hoardings
Kisioks
Garden
kisoks
Back lit

9. Various
forms
Total Shah Others Percenta
ge
Hoardings 855 650 205 76%
Kiosks 1250 1100 150 88%
Bus-
shelters
85 75 10 88%
Over head
panels
25 22 3 88%
Buses 135 135 0 100%
Mobile
vans
5 5 0 100%
Neon 5 5 0 100%
MARKET SHARE OF SHAH PUBLICITY
*DATA’S ARE AS PER 2012 RESEARCH

11. RECURITMENT AND SELECTION
 ONLY INTERNAL
RECUIRTMENT IS
DONE IN SHAH
PUBLICITY:
1. FAMILY
2. FREINDS
3. REFRENECE
GROUP
4. PROMOTION
5. RETIERED
EMPLOYEES

12. PROMOTION AND EMPLOYEE
WELFARE
 PROMOTION
 A promotion refers to the
advancement of an employee's
rank or position in a hierarchical
structure.
 In Shah Publicity promotion is
made on the basis of:
 Skills
 Experience
 Qualities
 Achievements
SHAH PUBLICITY FOLLOWS ONLY
TWO TYPE OF PROMOTION:
1. HORIZONTAL PROMOTION
2. UPGRADATION PROMOTION
 EMPLOYEE WELFARE ACTIVITY:-
 Labour welfare refers to taking care
of the well-being of workers by
employers, trade unions and
governmental and non governmental
agencies.
Following are the way Shah Publicity do
employee welfare:
 Celebrates the birthday of employee
 Arrange outdoor picnic once in a year
 Sometime throw a lunch or dinner
party to employee
 Arrange cricket match amongst the
employees.

14. COMMERCIAL AND
FINANCE
COMMERCIAL TAXATION FINANCE
BILLING HOARDING
REGISTER
MAINTENANCE
ST, VAT, TDS, PANDL BANK TRANSACTION
OUTSTANDING
LEDGERS
FLOWCHAR T OF FINANCIAL
DEPARTMENT