The core problem addressing which uber entered the market is getting a cab on the go. Founders Travis Kalanick and Garret Camp came up with this revolutionary idea which is changing how people commute in so many countries. The advent of Uber saw so many companies taking up cab aggregation but none could get as successful as Uber globally.

1. UBER
68- Anurag Rajput
70- Bharat
80- Manoj Kumar
95- Prateek Sinha
105- Shubham Damke
109- Tushar Jhakra
Founder: Travis Kalanick,
Garrett Camp, Oscar Salazar
Founded On: 01 March
2009
CEO: Dara Khosrowshahi

2. Core Business Idea
2
Cab
Aggregation
Core
Business
Idea
Business Model Leadership Expansion Plans Promotions Investors Venture Capitalist
Problem:
Finding
A a Cab.
Solution
Android
app to
Mediate
Cab
Drivers

3. Core
Business
Idea
Business
Model Leadership Expansion Plans Promotions Investors Venture Capitalist
Type of Service: Mobile Application based cab aggregation
Connecting Taxi drivers with Passengers.
Products:
Cheaper than Taxis.
Thus Competitive Price
Highly Price Sensitive
Customers
Pricing Policy: Surge
Pricing to meet high
demand.
Revenue sharing with Taxi
drivers.

4. Leadership
◇ While the leadership has changed to Dara Khosrowshahi
replacing Uber’s co-founder Travis Kalanick as chief executive
last August after a series of scandals.
◇ The problem was, and still is, Uber’s business model: Its modus
operandi is to subsidize fares and flood streets with its cars to
achieve a transportation monopoly.
◇ They developed a leadership program, which was used to
coach and educate thousands of Uber employees. shortly after
she was hired.
◇ Uber also moved to strengthen its corporate governance as
part of a massive new investment from SoftBank (SFTBF) the
Japanese conglomerate.
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LeadershipBusiness Model
Core
Business
Model
Expansion Plans Promotions Investors Venture Capitalist

5. 5
Core
Business
Idea
Business Model Leadership Expansion Plans Promotions Investors Venture Capitalist
Expansion Plans
1. Uber launched its services in India in
October 2013.
Initially the cities that Uber targeted were
New Delhi, Mumbai, Hyderabad, Chennai,
Pune and Bengaluru
Costa Rica-21 August 2015
China-6 May 2015
Czech Republic-March 2018
Australia-30 Apr 2014
Bangladesh- 22 November 2016
Brazil-29 April 2015
Bulgaria-December 2014
Indonesia-22 March 2016
Isreal-August 2014
Norway-mid 2014
South Africa-3 June 2014
Taiwan-2 June 2018
UAE – Jan 2017

6. 6
Core
Business
Idea
Business
Model Leadership Expansion Plans
Strategic
Tie-Ups
Promotions Investors Venture Capitalist
Uber promotion campaigns:
1. Uber second largest market user base in india after
the US came up with the first full fledged brand
campaign for the indian market, led by a TV
commercial.
2. With the platform named “Apnapan” featuring
different situations with a tagline as “Ise Apni Hi Gaadi
Samjho”.
3. Creative agency behind the campaign is Taproot
Dentsu and media agency is Madison.
4. Your car. Your way. Say hello to your very own Uber
#ApniHiGaadiHai
Uber "Get there with Uber" by
Bartle Bogle Hegarty
Basic HTM

7. 7
Core
Business
Idea
Business
Model Leadership Expansion Plans
Strategic
Tie-Ups
Promotions Investors Venture Capitalist
Basic HTM

8. 8
Thank You!