Toluna quicksurveys2 0 launch presentation

1,162 views

Published on

Toluna QuickSurveys 2.0 launch event with presentation and case study from Econsultancy and Sony Music.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,162
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Toluna quicksurveys2 0 launch presentation

  1. 1. The Research Revolution Starts Here!8th June 2011Mark Simon, Leader, Global Technology Practice, Toluna LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON || GURGAON FRANKFURT | AMSTERDAM || NEW YORK | TOKYO | | TIMISOARA | TORONTO LONDON PARIS | | MUNICH | LOS ANGELES ANDOVER SEATTLE DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
  2. 2. We know online behaviours are changing Infographic from Flowtown ‘My Mom is on Facebook?’
  3. 3. Survey-taking behaviours changing too! Why are response rates to surveys declining? – Email overload – Untargeted, poorly designed and lengthy q’aires – Limited time / attention Monetary incentives not the solution... – Data quality – People always looking for the next best offer – Social rewards make big sites work: Wikipedia? – Financial vs. social rewards – ‘I made a difference’ NOT - ‘I got paid’ – Give respondents a seat at decision-making table
  4. 4. Diverse Research MarketplaceQuestions vs. Answers Answers Services for delivering Answers Social Communities Technology Tools for asking Questions Questions
  5. 5. Value Structured How can we help customers How can we develop our back buy online? catalogue? Social (Unmanaged) Panel (Managed) Who are the top Social Media gurus? Unstructured
  6. 6. Democratising Research: HarnessingSocial MediaToluna QuickSurveys
  7. 7. Social Media to drive new research toolsHarnessing toluna.com community traffic Context – 4m-strong community loves to vote & share opinions – Brands & agencies need faster, more agile MR solutions Aims – Challenge low industry response rates and panel recruitment – Increase engagement with members – Grow research market - low cost, fast, sharable solution for brands, PR agencies, SMEs, charities Member engagement concepts Richer member portraitsALL the above allowed us to target surveyswith a much higher level of precision
  8. 8. Toluna.com: the resultsCreating community, not just membership10,000 members in 1 country in 2003 to...4m members in 34 countries in 2011 March 2009 7,288,603 votes by members Jan 2011 1 million votes daily “Do you Recycle to “Will you buy the feel less guilty new iPad? about the environment?” “Smokers, thinking about quitting, if so “Do you do your how?” weekly food shop online?”
  9. 9. Hello Fast Easy Cost-effective
  10. 10. What QuickSurveys isn’t› Heavy, fully-loaded› Something you need a driver for› High priced› Suitable for big guns› Refined – an old practice improved› Smooth sail in a direct line
  11. 11. What QuickSurveys is› Fast, smart, young, agile› Something you will want to drive› Affordable – great value for money› Compact, easy to use, almost Spartan› Innovative – old practice reinvented› You can tackle corners with it
  12. 12. The market demands itWhy we Brands PR Ad Media Digital MR SME/need it & End Agencies Planning Agencies Agencies Edu / clients CharitiesSpeedCostSome needsare basicOmnibusAlternativePitchSupportUse for freeRe-sell dataIncidenceCheck
  13. 13. Let’s take a look LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
  14. 14. Case Studies LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
  15. 15. Linus Gregoriadis Econsultancy case studyResearch Director,Econsultancylinus.gregoriadis@econsultancy.com How we use QuickSurveys
  16. 16. About Econsultancy A publisher. A research house. A training company. An online resource. A community of online marketing professionals.We write reports, run training and events related tobest practice digital marketing.| 18
  17. 17. Our reports and content: The Econsultancy blog (one of the leadingmarketing blogs on the internet) Survey reports Best practice guides Trends and innovation briefings Smartpacks Printed magazine (JUMP)| 19
  18. 18. QuickSurveys on the Econsultancy blogChristmas delivery survey Survey of 2,000 respondents UK consumers Related to online purchasesover Christmashttp://econsultancy.com/blog/7039-christmas-delivery-nearly-a-quarter-of-orders-were-late | 20
  19. 19. Questions in the Christmas survey1. Did you order any goods online in December?2. Did retailers advise you of possible weather-related delays before you placed your order?3. Did your goods arrive on time?4. If the order was late, how many days late was it?5. If a retailer failed to deliver on time, would you shop with them again? | 21
  20. 20. Supermarket surveyLooked at consumers online grocery shopping habitshttp://econsultancy.com/blog/7101-tesco-has-the-best-supermarket-website-survey | 22
  21. 21. Other surveys on the blog Online travel survey Facebook and brandshttp://econsultancy.com/blog/7134-what-do-customers-want-from-travel-websiteshttp://econsultancy.com/blog/7136-why-do-people-follow-brands-on-facebook | 23
  22. 22. Buying books onlinehttp://econsultancy.com/blog/7209-more-than-half-of-consumers-buy-books-online-survey | 24
  23. 23. International research Looking at e-commerce in Chinahttp://econsultancy.com/blog/7278-china-is-the-east-the-new-west-for-e-commerce | 25
  24. 24. QuickSurveys for Econsultancy reportsSocial gaming smart pack Survey of 2,000 respondents UK consumers Trends in social gaming anduse of gaming products Over 2000 downloads todatehttp://econsultancy.com/reports/social-gaming-reporthttp://econsultancy.com/blog/7022-social-gaming-trends-for-2011 | 26
  25. 25. Social gaming smart pack Stats also used in press releasehttp://econsultancy.com/press-releases/5359-new-report-a-fifth-of-consumers-playing-social-games-online | 27
  26. 26. Questions in the social gaming survey 1. Do you play social games online? 2. Typically, how often do you play social games? 3. Do you typically play social games on social networking sites? 4. Which of the following social networking sites do you typically use to play games? 5. Have you ever paid to play a game online, or paid for virtual goods or currency, using real money? | 28
  27. 27. JUMP magazine - Multichannel retail survey | 29
  28. 28. Key points:Main benefits of Toluna QuickSurveys• B2C data (to complement our own B2B data)• Speed - Ability to go live and collect data quickly. - Normally 24 hours to get results.• International. - Able to compare results• New features - Open-ended questions. - Can add images and video to questions. | 30
  29. 29. Case Study:
  30. 30. What we are trying to achieve with Toluna - Fast turn around: Days rather than weeks - Cost effective way of surveying consumers - Test songs and videos - Plan back catalogue releases - Fast insight turnaround on short-deadline projects - Determine the feasibility of new products - Ability to set quotas (Age & Gender) -Understanding our target market for certain products. - Multi-Territory surveys in native languages
  31. 31. How have we used Toluna in the past?Case Study – Sony MusicPre-Campaign-Elvis Duets (International) - Targeting - Song Selection - Artist collaborations - Strongest potential territoriesMarket Success- Lullaby Kids (UK) - Consumer’s opinions - Propensity to buy - Segmented targeting - Insight to instant returnsFilling the Gaps- Media Channels & Song Testing (Australia) - Sony Music segments and Australian Newspapers - Song testing - Effective and simple
  32. 32. Moving Forward – Products and Services Toluna QuickSurveys2.0 - Self service - Qualitative insights - Source data - Automated reports - Mapping our segments - Set age and gender targets - Cross tabbing questions - Embedded multimedia Online Communities - Fast quant turnaround - Branded environment - Online qualitative insight - Sharing surveys & reports Channels - Artist communities -Collaboration in key
  33. 33. Toluna QuickSurveys2.0Case Study – Willow Smith2000 Respondents, 2 Territories, 2 Days What’s possible: - Combination of Quantitative and Qualitative data - Tag clouds to find themes with ease Favourite Image - Embedded multimedia - Automated reports: Excel, PowerPoint & PDF How we used it: - Objective: Is she for kids, adults or both? - Image Selection & Reasoning - Opinions about Willow - Video and Song Rating - How consumer heard about Willow “It makes her look more energetic & fun.”Video Rating
  34. 34. Thank you for your timeAny questions?LONDON | PARIS | FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE | DALLAS | HAIFA | SYDNEY WILTON | GURGAON | MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA | TORONTO
  35. 35. What’s coming? Feasibility tool Grid questions More countries Templates Reseller / white label toolkit User community And more....
  36. 36. Your QuickSurvey resources Tolunaquick.com – Top tips – Video – Tutorial Email: tqs@toluna.com – Case studies Twitter: @tolunaquick – FAQ Facebook: facebook.com/tolunaquick Social media assets YouTube: youtube.com/tolunaquick Slideshare: slideshare.net/tolunaquick

×