1. Date: Wednesday 7th January
Initial idea
Our intended idea was to create a bullying scene in a creative way, we were hoping to use emotion
mask from the drama studio. The purpose of this idea was to have a location in which our target
market would recognize and relate to. The theme of a school girl getting bullied and the location
being the classroom is obviously cliché and that’s what tempted my group to play on that idea. Using
the mask as faces hopefully creating this bizarre but sinister effect. We also intended to use a lot of
quick cuts as it’s a convention of a music video but also to create a reaction from the audience as
they would link the quick cuts and strange mask to a horror film this could be said to be a form of
intertexuality.
Location: Whitmore high school
Review
The day went really well we were able to take a variety of shots as well as taking advantage of the
location. The school was very spacious and had a very unique structure so we allowed ourselves to
experiment so we could come up with the most creative result. We had a few mask so increased the
amount of background performer to see if that had a bigger impact on the audience. We did this
hopes that our concept would be recognized without fault.

2. Date: Wednesday 21th January
Initial idea
Our initial idea was to have a main character dressed dramatically in white so she would be in
contrast to the dirty and filthy walls of an alley way leading up to Northolt hills. This was for creative
purposes. We had hoped that we could spark a reaction with the audience also using quick cuts to
emphasis this.
Location: Northolt hills
Review
The weather seemed to be against us however we were able to get lots of shots taken. Our original
idea was to just have the artist in a white dress contrasted against this dirty wall however we found
that we could excel our idea and make it even more vivid and clear. We put black make up and
smudged it all over the artist face. Then we re-structured the dress to make it look worn and out of
place. By doing this it become visually more engaging, the artist demand more attention and it fit
very nicely with the concept we tried to convey. The fact that she was dressed the way she was in a
dirty tunnel would definitely provoke a reaction with the audience.

3. Date: Friday 23rd January
Initial idea
For this scene we wanted to play with the theory of Disjuncture. Disjuncture is a term used to
describe those music videos that 9normally intentionally) seem to work by ignoring the original song
and creating a whole new set of meanings. This is quite a radical technique and used often by
bands/artists who want to assert their difference and originality. By completing taking a U-turn away
from the High school and drama studio location and play more with nature. This concept just relates
to natural emotions running wild and just links to her emotion in which she is presently experiencing
we hoped that the audience would understand the absurd and completing unexplainable location.
Ecology park (Rayners lane)
Review
Because of weather conditions we were unable to make full use of this location however we did
capture some shots which look to prove useful.
Date Wednesday 1st February
Initial idea
We wanted the artist to make clear to the audience of her emotions. To achieve this we wanted her
to burn a photo of herself but instead of being isolated we wanted her in the middle of a
roundabout. This was merely for visual effects. We wanted to play on ‘the idea of although you are
surrounded by people you are often alone’. Hoping that through this the audience may even briefly
understand the concept and be intrigued. We hoped that we could use a variation of shots but most

4. of all focus on the close up/ extreme close up as it’s a code and convention. We also wanted to use
close ups/ extreme close ups to let the audience see her emotion while she was burning the photo
taking this concept one step further.
Shaftsbury circle (roundabout)
Date Thursday 9th February
Initial idea
Harrow college drama studio offers a blacked out and isolated environment this was perfect for the
concept in which my group and I are trying to convey. We also had the benefit of using the curtains
and the lights. The use of the spotlight was highly beneficial
Location: Harrow College Drama Studio