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“Because content is the modern 2016 Digital Marketing Trends: Video In Business

“Because content is the modern
salesperson’s currency (it’s the
way you can demonstrate domain
expertise), you need to share quality
content to establish trust. In terms of
content formats, I’m a firm believer
that nothing else helps you humanize
the buying process more effectively
than sharing online video. But most
importantly, video analytics can
reveal incredible insight and context
to your sales team.
Social Selling Evangelist
& Sales Enablement Enthusiast
An increasing number of sales
reps are now using personal
video recordings to build
better relationships with
customers and prospects.

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