Managing your Linkedin is important for your business if you want to be seen by the relevant audience pertaining to your business.

1. How to optimize LinkedIn
Tips to create an appealing profile
and viral content

2. What is LinkedIn and why use it?
• LinkedIn is a social networking site; like
facebook
• It is social networking for professionals; unlike
facebook
• Create a professional profile in LinkedIn; grow
your professional connections
• Create an appealing profile; use it as your
resume
• Find hundreds of job vacancies in your field

3. • Apply for fresh job openings
• Use LinkedIn to get in touch with old colleagues
• Connect with thorough professionals
• Share your knowledge; grow your popularity
• Gain popular interest and slowly create your own
league

4. LinkedIn
LinkedIn is a social networking site for professionals
Create your profile and connect with leading
professionals of your field

5. Tips to create an appealing LinkedIn
profile
• Take a nice profile picture; No creepy closeups
• Choose header photo which relates to your
profile
• Place relevant keywords in your professional
headline
• Add keywords to your job title
• Use the summary section to incorporate more
keywords; you can:
Write about brands you worked with
Add a CTA
Add videos, links of your work

6. Adding cool pictures on facebook
is cool
Use a decent profile photo for
LinkedIn

7. Optimum use of the summary section
This user has put personal email id after writing an
impressive summary
a good sign of an optimized profile is that it drives
attention

8. • Add featured skills
Featured skills can be endorsed by your
connections
This helps LinkedIn to find relevant
information for you
• Think of a mobile
Make your LinkedIn profile mobile friendly
Formatting, editing , video captions ;should
be done right

9. Make your LinkedIn profile mobile friendly
Make your profile mobile friendly to be accessible to
professionals even on mobile devices!

10. Tips for creating great posts on
LinkedIn
• Tell a personal story to connect with readers
Convince them to stick around
Create a storyline to which readers can relate
Be fluent; do not drag the story too far; it will
loose value
Novelty is cherished; express your ideas
• Find your “set” of people and write what they
like to read
• Post relevant information consistently

11. Create optimized posts
Write articles that are relevant, grow your audience
slowly
LinkedIn is a great platform to gain public attention for
your knowledge

12. • Do not put external links direct into your
status
LinkedIn does not allow outflow of traffic
Links in articles and comments are entertained
• Status updates on company pages are not
visible
Post job openings on personal profile of HR
• Externalize all the time
Documenting everything leads to creativity
Document > post >repeat
This will make room for new ideas in your head

13. Place links at right places
Place links to your articles in comments, and posts