Sales Promotion Legislation

1. SALES PROMOTION LEGISLATION

2. The legislation has been one of the main factors influencing sales promotion in Mexico, since, as in other
countries, there are aspects to be taken care of in the process for consumer promotions. The material of
this class is in Spanish due to the topic characteristics.

3. Legislation on promotions and offers
The Federal Consumer Protection Act, published since 1976, has been
a fundamental instrument that has regulated the purchase-sale
relations of goods and services; specific laws and regulations have
been derived from it to provide offers and promotions, institutions
engaged in the fulfilment of obligations, formalities, etc.

4. Legislation on promotions and offers
Article 15 of the Law defines promotion as "the offering to the public of
goods or services with the incentive to provide in addition other goods or
services of any kind, free of charge, at a reduced price or to participate in
sweepstakes, competitions or similar events. Offering more content in the
presentation is also considered promotion

5. Legislation on promotions and offers
Also considered promotion is “the offer of a higher content in the usual
presentation of a product, free of charge or at a reduced price, or of
two or more products equal or diverse for a single price, as well as
inclusion in the products themselves, on covers, labels or packages, of
printed figures or captions other than those which must be used or to
which it is entitled"

6. Ley Federal de Protección al Consumidor
Los artículos relativos a la legislación de las promociones están contenidos
en el capítulo de la “Publicidad y Garantías”, y son los siguientes:
Artículo 15, 16 ,1 7 y 18
REGLAMENTO SOBRE PROMOCIONES Y OFERTAS
CAPÍTULO PRIMERO
De las Promociones: Artículos 1 al 18
De las Ofertas: Artículos 19 al 21

7. Thank you