1. Varun B Saigal – Marketing Comunication , Creative & Media Consultant
Media Buyer – Media Consultant Planning
1. Electronic Media –TV, Radio
. Radh Steel- Script for Corproate Film- 2014
3. Online Media- Google, Yahoo, Linkedin, Facebook
(Full Time/part Time or Freelance basis)
Qualification
Post Graduate in Advertising & PR- (From Indian Institute of Mass Communication-
Delhi -1995).
PB 10562 JNU PO,
NewDelhi-110067.
Ph: 91-011-9313004647/91-9654079117
E-mail: vbrightsaigal@gmail.com
Interested Position: - Marketing, Marekting Communication, Media Consultant – Media
Buying.
Expected Salary:-
1. 18 Lacs per annum –net.( Rs.1,5 Lacs per Month-net)
2. Part Time – Rs.30,000/-
Work Experience – 10 years.
1. 2011-12 - Work Experience details:
2. Campaign- Black Cobra Plywood-2011
3. Alex Aluminum Building Design Material- Campaign.-2011
4. Print –Ad- Ministry of Consumer Affairs.-2011.
5. Print Ads- TMT Plywood.-2011.
6. Corporate Film- Virgo Plywood.-2011.
7. Corporate Film-Instapower-2012.
8. .Ad-Campaign-GLA-University-Mathira-2012
9. Hari-Om- Steel- Corporate Film-script- 2014
10. Radhe Steel- Script for Corporate Film -2014
11. SRM- University- Script for Promo-Film-2015
12. Presentation- for Powergrid- 2015
2. 2. Previous Work Experience:
1. Ad-Attire Advertising – Client Service.
2. Filmy Dunya Magazine (Advertising Executive).
3. Freelance Copywriting.
4. Advertising Strategy, Media Strategy, Media Plan for Kuber Group- Delhi
5. Media buying and supplying for: Salora TV-Delhi.
6. Devraha Communication-Delhi- Freelancer-2011-2012 -Presentation
7. Niyati Communication-Delhi-Freelancer-2011-2012 –Ads & Presentation
8. Bijan Ads & Films-Freelancer-2011-2012 – Ad-Campaigns -3
3. Freelance Copywriter for:
a) Pole Position Marketing –Canada
b) Googes - Israel
c) Skin Care - USA
d) Credit Consultant - USA
e) Other Experience:
f) The content supplier, for different companies, abroad.
g) Skin Care-Mexico. SEO contents.
h) Googes-Israel (Completed).
i) Pole position marketing –Canada. (Completed).
j) Mailer, for an American Credit Consulting Company.
4. Experience in Media Buying:
Work experience: Media Buying (Independent Media buyer)-7years -
Electronic Media, Print Media, Online Media-Yahoo, Google- Banner Ads, Text Ads.
Linked in, Facebook etc.
At present working on Media promotion of 10-14 American websites.
Electronic Media
Salora TV.
Buying and supplying electronic media.
DD- Gujarat,
DD-National,
DD- Patna, and
DD- Bhubaneswar.
I have negotiated with Zee TV for Salora TV.
Print Media
Filmi Dunya Magazine: worked as a Media Executive.
3. I used to deal with: Clients like:
1. Gillet group- Product- 7 ‘o’ clock Blade.
2. Dabur- Product- Shilajit and
Dabur- Danta Manjan.
3. Birla Yamaha. For Putari (Maratha Daily)
5. Independent Media Buyer for:
1. Kuber group:
Media strategy, Media Plan and Media negotiation and buying.
Publications
Times of India, & Dainik Jagaran, Dainik Bhaskar, AAj and different, other
publications, including all major publications, in the states like UP, MP and Bihar.
2. Sidhant Advertising- Delhi- Media Buying –Budget –Rs.50 Lacs for Purvanchal
Bulders. –_Times of India-Print media)
Present Job:
1. Online Media-Yahoo and Google-Media buying and commissioning online Ads.
Banner, Text Ads. etc.
2. Media Buying duties of Devraha Communication – Budget –Rs.20 Cr.
At present working on Online - Media promotion of 10-14 American websites.
Extra Knowledge
I have a good knowledge in –
1. Psychography of consumer.
2. Target audience of a product campaign
3. Geography
4. Income segmentation.
5. Media Mix for a campaign
6. Media relay/release frequency during different stages of the campaign.
7. Media innovation.
8. Age group/target segment
9. TRP
10. Viewership
11. Media selection
Media strategy for campaigns.
Applying- creativity in media.
I can judge good creative for a specific product.
If I am taken, I will, not only be your media buying executive/manager, I can work as
good as your in-house Ad Agency for your brands.
Varun B Saigal
