This presentation is based on a Marketing Plan for an Android App. The presentation was created during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.

1. Marketing Plan
Android App

4. Current Situation
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5. Current Situation
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6. Company’s Goal

7. Proposed Course of Action

9. Company Overview

10. Company Overview
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11. Market Overview

12. Market Overview

13. Target Customers

15. Goal

17. Target Market : Customers

18. Target Market : Customers

19. Target Market : Collaborators

20. Target Market : Company

21. Target Market : Competitors

22. Target Market : Context

24. Product

25. Service

26. Brand

27. Price

28. Incentives

29. Incentives

30. Incentives

31. Communication

32. Distribution

34. Infrastructure

35. Processes

36. Schedule

37. Schedule

38. Recap

39. Disclaimer