A Case on Business Startup.

1. TEAM MOTION!
Crash Course Presents Business Case
Competition
Round : 1

2. S C P
MODEL
Factor
Influencing
Demand
Factor
Influencing
SupplyEstablished Market Basic Condition
Market Structure
No Firms
Entry Barriers
Conduct
Goal of the firm , price and
output Decision
Performance
Output and Growth

3. Competitors Analysis
Monopoly State No Competitors

4. Target Group
Income Based
Interest Based
 Middle Class
 Upper Middle Class
 Children (6-14)
 Youth (15-20 years)

5. Brand Positioning
Ensure Best Quality DVD and New Collection
Cheap Service Charge and Returnable

6. Marketing Mix
1.Product
Product Modification
2.Price
More for More Strategy
3.Place
Selective Distribution and
Resident Dhanmondi Area
4.Promoti
on360 Degree Strategy

7. Break Even Point Analyse
Break Even Point In Units =
Fixed Cost
Per Unit Sales Variable Cost Per Unit
=
6-4
10000+10000
= 10000

8. Distribution
Service
Center
Actual
Customer

9. 360 Degree Campaign
User Person
User Recommendation
E-
communication Print Media
Sponsoring
Online
Advertisement
TVC and RC
Arranging
Shows

10. IN A NUTSHELL
Target Market Marketing Mix Brand Positioning 360 Degree Campaign

11. THANK YOU!
ANY QUESTION?