Content marketing is still king online, and influencer-based native advertising is one of the leading ways to make the most of it. Native advertising refers to the purchase of relevant, quality sponsored content to be displayed on blogs, websites and social networks. It can take the form of ads with a social context, in-feed units, recommendations “From Around the Web”, promoted listings, paid searches, standard ads with native elements, and custom campaigns. CONTENT MARKETING ON STEROIDS Influencer marketing is a cut above the rest of these approaches. It allows brands to increase reader engagement and get their point across with a deeper impact in an increasingly busy space. Fast Company reported that ad engagement rates for premium native advertising is over three times higher than other types of online advertisements. Influencer-based native advertising companies use their relationships with influencers in a range of industries to enhance client brands. In many cases, they are propelled to the realm of thought leadership. However, the ROI of content produced by the influencer isn't just about engagement and lead generation. Influencer-based native advertising allows for organic amplification of a message as online WOM spreads like wildfire. HIGHLY TARGETED PERFORMANCE Influencer-based native advertising can assist companies in reaching untapped parts of their marketing funnel. Through these articles, it is now possible to reach a largest audience. Potential consumers can become aware of products and services they otherwise might not have found. Hyper-targeting features, especially within social networks, can assist in helping to zero in on the ideal client while lowering the cost of lead generation. On another hand, influencer-based native advertising gives the opportunity to collaborate with Influencers. It can revitalize your content by adopting several editorial angles or working on a vertical approach (one editorial angle) shared in several language in different country. Influencer-based native advertising makes marketers win at the productivity game because they are able to benefit from the influencers' work as well as their vast existing networks. PARTNERING WITH INFLUENCERS The key to successful native advertising is the creation of high-quality content with utility for the reader. If this is delivered, then sponsored ads are embraced by most readers. As presented in this infographic, 45% people trust the information written on a specialized blog (be it sponsored articles or not). Also, the average click through rate (CTR) for influencer-made articles is higher than any other channel (10 to 13% for an Upfluence Campaign against 1-7% for Google Search or 0.5% for Facebook Ads). THREEFOLD NATIVE ADVERTISING PERFORMANCE On top of the time saved on copywriting, the actual reach of influencer based native advertising is threefold. Publication will, of course, reach the media’s natural audience first. However, influen

1. TRUE ROI
CONTENT PRODUCTION
Of Letting
Influencers Run Your
The

2. Content marketing is still king
online, and influencer-based
native advertising is one of the
leading ways to make the most
of it.
But are you aware of the real
benefits of letting Influencers
run you content production?

3. CONTENT MARKETING ON STEROIDS

4. LIKES
1500
Influencer Marketing allows
brands to increase reader
engagement.
The average native ad
article is shared 25.11
times by its readers on
their personal social media
platforms
INFLUENCER
MARKETING
It also allows marketers
to get their point across
with a deeper impact in
an increasingly busy
space

5. But ROI isn't only about engagement and lead generation!

6. You win at the productivity game because you are able
to benefit from the influencers' work
Influencer-based native advertising will help you reach untapped parts of your
marketing funnel.
Potential customers can become aware of
products and services they otherwise might
not have found.
It revitalizes your content by adopting several
editorial angles or working on a vertical approach
(one editorial angle) shared in several language in
different country.
1 - HIGHLY TARGETED PERFORMANCE

7. 2 - PARTNERING WITH INFLUENCERS
Is the chance to:
benefit from influencers vast existing
networks.
better reach people thanks to the
engagement rate.

8. 3 - THREEFOLD NATIVE ADVERTISING PERFORMANCE
The publication will reach the
media’s natural audience first
01
03
Good quality content will
generate user engagement
02
Influencers usually
have a cross-media
strategy online:
they develop alternate
communities on various
social media platforms

9. One last benefit of Influencer based
Native ROI: online reputation!
High quality native advertising
publications will necessarily rank
well on your brand search engine
queries.
It will strengthen your brand
image on the long run and can, in
some cases, bury bad press further
down Google search engine result
pages.

10. SO INFLUENCER-BASED NATIVE ADVERTISING...
Will help you
achieve
highly
targeted
performance
Benefit from
a
partnership
with
influencers
Enjoy a
threefold
Native
Advertising
performance
Impact
postively your
brand online
reputation

11. Thank you
If you’re planning a native advertising campaign, we’d love to help!
Upfluence
Runway SF 1355 market
street,
San Francisco, CA,
94114,USA
www.upfluence.com
Contact: Kevin Creusy
kevin.creusy@upfluence.com
+33 970 447 443