Leveraging social media for managing online sentiment & brand positioning

1. 4-Aug-11 /Until ROI Consulting-Snapshot/ 1 Until ROI Consulting Leveraging social media for managing online sentiment & brand positioning AN IN-DEPTH LOOK

3. One of the biggest challenges EIL was facing was steep negative sentiment and chatter on the online sphere about them with no substantial official revert or response

5. The approach was based on the principle “No news is bad news, as long as you control the news”

6. With ORM, all we suggested was there be a complete scan & identification of every single negative comment/mention of the social sphere directed to EIL; as well as a response mechanism

8. 4-Aug-11 /Until ROI Consulting-Snapshot/ 5 The Solution- Phase I 2nd level response with resolution to one of the consumers who was engaged in a conversation

9. 4-Aug-11 /Until ROI Consulting-Snapshot/ 6 The Solution- Phase I Some more response resolutions

11. This time, the focus was to create new discussions instead of replying to existing ones

12. We know that for any provider to be taken seriously as a thought leader, an official voice & channel is imperative

14. 4-Aug-11 /Until ROI Consulting-Snapshot/ 9 The Solution- Phase II EIL on facebook- Sharing news, updates pictures from events etc

16. As a result of the ORM & SMO activities, the overall strength and sentiment for EIL improved drastically At Start At end of 1st 4 weeks Social Media sentiment analysis figures Source: Socialmention.com

17. 4-Aug-11 /Until ROI Consulting-Snapshot/ 11 We look forward to doing business with you.. THANK YOU! Connect with us at: Business@untilroi.com