Quadrifor_ evento manager 2.0_ Presentazione Davide Pannuto_ IBM

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CREATING A NEW
WAY OF WORKING
get social_ Do business

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Quadrifor_ evento manager 2.0_ Presentazione Davide Pannuto_ IBM

  1. 1. Davide Pannuto Social & Mobile marketing leader – IBM Italia davidepannuto@it.ibm.com CREATING A NEW WAY OF WORKING Get Social.Do Business
  2. 2. © 2014 IBM Corporation Agenda 1 Social Business definition & Key Business Issue Social Business solutions 3 Social Business Quantified Benefits 2 References & Use Cases 4 Social Business Cosa cercare 5 Recap & Next Steps 6
  3. 3. © 2014 IBM Corporation Agenda 1 Social Business definition & Key Business Issue Social Business solutions 3 Social Business Quantified Benefits 2 References & Use Cases 4 Social Business Cosa cercare 5 Recap & Next Steps 6
  4. 4. © 2014 IBM Corporation Social Business = un nuovo modello di azienda 70% of senior executives believe that social business is an opportunity to fundamentally change the way their organization works. MIT Sloan Management Review, 
Social Business: Shifting Out of First Gear, David Kiron and others, July 16, 2013.
  5. 5. © 2014 IBM Corporation Social Business = un nuovo modello di azienda
  6. 6. © 2014 IBM Corporation Social Business: le sfide da affrontare Azienda DIPENDENTI Creare ed alimentare una cultura centrata su qualità e innovazione Identificare esperti e risorse disponibili Capitalizzare i best perfomers come asset dell’intera organizzazione Definire e riutilizzare best practices Migliorare produttività ed efficienza Mercato CLIENTI Creare e alimentare una comunicazione bidirezionale in grado di fidelizzare clienti ed acquisire nuovo business Ascoltare e coinvolgere partner, clienti e prospect Identificare ed anticipare trend di mercato Attivare strategie di marketing personalizzato che capitalizzino i canali digitali
  7. 7. © 2014 IBM Corporation The social network is the new production line. “In a world where value is shifting rapidly from things to knowledge, knowledge workers are the new means of production. And it follows that the social network is the new production line. This is important. http://www.intelligenthq.com/intelligence/ibms-ginni-rometty-predicts-three-ways-technology-will-transform-the-future-of-business/ In a social enterprise, your value is established not by how much knowledge you amass, but by how much knowledge you impart to others. We are in early days of this shift. But some pioneers are changing how they actually create value”.
  8. 8. © 2014 IBM Corporation Source: 2013 IBM Global C-Suite Study http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/infographic- 02.html
  9. 9. 47% della tipica giornata lavorativa speso a leggere / rispondere alle email (28%) e a cercare le informazioni che ci occorrono (19%) FONTE: IDC & McKinsey http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
  10. 10. © 2014 IBM Corporation Agenda 1 Social Business definition & Key Business Issue Social Business solutions 3 Social Business Quantified Benefits 2 References & Use Cases 4 Social Business Cosa cercare 5 Recap & Next Steps 6
  11. 11. © 2014 IBM Corporation Social Business: i benefici tattici
  12. 12. © 2014 IBM Corporation Social Business: i benefici strategici
  13. 13. © 2014 IBM Corporation
  14. 14. © 2014 IBM Corporation Agenda 1 Social Business definition & Key Business Issue Social Business solutions 3 Social Business Quantified Benefits 2 References & Use Cases 4 Social Business Cosa cercare 5 Recap & Next Steps 6
  15. 15. By 2016, 50 percent of large organizations will have internal social networks, and that 30 percent of these will be considered as essential as email and telephones are today. Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work. Fonte: Gartner http://www.gartner.com/newsroom/id/2319215
  16. 16. © 2014 IBM Corporation La piattaforma social può essere un supporto strategico Transform Culture And Processes Il network interno collega le persone con gli esperti Si possono identificare e valorizzare skill e competenze specifiche delle persone Si facilita il dialogo e l'interazione fra le persone Si possono gestire team formali e comunità di esperti all'interno dell'organizzazione Permette di comunicare e condividere la strategia e le linee guida del cambiamento
  17. 17. © 2014 IBM Corporation La piattaforma social può essere un supporto strategico Transform Culture And Processes I modelli di interazione sociale alzano il livello di coinvolgimento delle persone La gestione dei progetti, delle comunicazioni e delle risorse viene governata in modo trasparente Si facilita l'interazione con gli altri tool di comunicazione e con i device mobili Si possono integrare sistemi e applicazioni esistenti nel framework social Viene facilitata la definizione dei team di progetto e il processo di on boarding delle persone
  18. 18. © 2014 IBM Corporation Social Business = una trasformazione per tutta l'azienda LOB executives will take the lead decision-maker role in more than half of these investments +19 pts I social business patterns sono la chiave per parlare di (e vendere) soluzioni di Social Business alle LoB
  19. 19. © 2014 IBM Corporation Social Business patterns: il valore per le LoB
  20. 20. © 2014 IBM Corporation Agenda 1 Social Business definition & Key Business Issue IBM Social Business solutions 3 Social Business Quantified Benefits 2 References & Use Cases 4 Social Business Cosa cercare 5 Recap & Next Steps 6
  21. 21. © 2014 IBM Corporation Alcune delle esperienze pubbliche internazionali
  22. 22. © 2014 IBM Corporation Alcune delle esperienze pubbliche italiane Video Banca di Cavola e Sassuolo
  23. 23. © 2014 IBM Corporation Agenda 1 Social Business definition & Key Business Issue IBM Social Business solutions 3 Social Business Quantified Benefits 2 References & Use Cases 4 Social Business Cosa cercare 5 Recap & Next Steps 6
  24. 24. © 2014 IBM Corporation (SOCIAL) BUSINESS: cosa dobbiamo cercare! Complete digital experience platform Comprehensive social capabilities More complete picture of customer behavior More tightly integrated to marketing execution World wide support and Industry domain expertise Innovation from IBM Research
  25. 25. © 2014 IBM Corporation Agenda 1 Social Business definition & Key Business Issue IBM Social Business solutions 3 Social Business Quantified Benefits 2 References & Use Cases 4 Social Business Cosa cercare 5 Recap & Next Steps 6
  26. 26. © 2014 IBM Corporation CIO Marketing Sales R&D Communications HR CEO BUYER (PARTNERSHIP) PATTERNS / USE CASE Create Aggregate Integrate Personalize Optimize Mobile applications | Web framework | Social networking | Collaboration | Search Web content management | Digital forms IBM Digital Experience Suite | IBM Connections Suite Engaging employees with a personalized, integrated and social experience Social Enterprise content management Analytics Collaboration Business process management

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