First-ever consumer driven fraud mitigation technology Innovative technological solution to fraud prevention UPK is a solution that allows an individual to lock and unlock their personal accounts, deployable across a broad range of industries: Credit cards, debit cards, on-line bank accounts, prepaid, gift cards On-line commerce accounts (i.e. PayPal) Meal vouchers, fleet cards, gas cards On-line, interactive gaming accounts (i.e. PlayStation) On-line Gambling accounts (i.e. BetWin, Party Gaming) Airline/hotel mileage/loyalty – online/card accounts Individuals can lock and unlock their accounts in real-time or set an automatic schedule in the future through any Smart-phone, desktop computer or other mobile device. Our solution works with all Smart-phone and tablet operating systems (Android, Apple, Windows and Blackberry) as well as with feature phones. The technology seamlessly interfaces with a host’s operating platform (both legacy and state-of-the-art systems) to provide secure, seamless functionality without having any private customer data pass outside their secure, self-contained environment.

1. Universal Pass Key
Headquarters (USA)
Providence, Rhode Island USA
info@UPKgroup.com
Latin America Regional Office (Brazil)
Itaim Bibi, Sao Paulo, Brasil 04538-905
+55-11-3443-6415 (Office)
ffigueiredo@UPKgroup.com
Middle East Regional Agent Office (Dubai)
Oud Metha Building, Suite M05, Dubai, UAE
+971-4-357-6113 (Office)
Mat.zalk@cirrussolutions.me
Global Technology Centre
Technical Support (India)
Vallamattom Estate M.G.Road
Cochin - 682 015 Kerala, India
+91 484 237 1741
mmathew@UPKgroup.com

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Fraud Prevention &
Product Differentiation Solution

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Table of Contents

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Table of Contents
11 Company Overview
22 Impact of Payment Fraud
33 Consumers Are Ready to Fight Fraud
44 UPK Solution
55 UPK Benefits/Features
66 Real World Examples
77
88 Competitive Advantage
Re-branding the UPK Solution
99 Technical Process

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Company Overview

6. Universal Pass Key, the product division of Rhode Island-based World Pass Key Inc., founded in
2011, developed the first-ever consumer-driven fraud mitigation technology for a broad range of
account types. The solution allows an individual to lock and unlock their accounts (credit, debit,
prepaid, private label and voucher cards, gaming, online retail bank account, e-commerce and
auction, etc.) in real time or on a scheduled basis with a push of a button on their Smartphone or
through text message from a feature phone.
The patent-pending technology seamlessly interfaces with a host’s operating platform (both
legacy and state-of-the-art systems) to provide secure, seamless functionality without having any
private customer data pass outside their secure, self-contained environment. Borne out of a
program that was used to secure highly sensitive military data around the globe, UPK’s interface
solution is the most powerful way to secure an individual’s accounts and personal identity from
hacking and theft. It is scalable for organizations of any size, in nearly every industry vertical,
globally, and can be deployed on any type of smart and feature phone.
In 2013, we established a presence in Sao Paulo as a result of the marketplace's receptivity to
new innovative solutions which not only make their operations more efficient, but also give
customers much greater comfort and confidence in on-line commerce. Our global growth will
continue in 2014 and beyond under the guidance of highly seasoned management and strategic
advisors on the board of directors.
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Universal Pass Key
Who Are We?
Rhode Island
Brazil
Dubai
India

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Impact of Payment
Fraud

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unknown
The Global Impact of Fraud
It’s not a question of if – but when – your organization
will experience a serious security breach.
The average total organizational cost of data
breach over two years (US$ millions)
*Data not available for FY 2013
Source: Ponemon Institute, LLC. “Cost of Data Breach Study: Global Analysis.”
145,000,000
240,000
12,367,232
70,000,000
6,000,000
22,000,000
4,000,000
unknown
7,000,000

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The Global Impact of Fraud
Average post data breach costs
Source: Ponemon Institute, LLC. “Cost of Data Breach Study: Global Analysis.”

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Bank Fraud by Region
North America
$8.0 Billion
Latin America
$2.0 Billion
Europe
$4.2 Billion
Asia Pacific
$1.0 Billion

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Consumers Are Ready
To Join the Fight
Against Fraud

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Consumer Awareness and Behavior
Source: 2014 TSYS Report on
Consumer Payment Choices
As a result of growing rates of fraud and identity theft as
well as the resulting frustrations of feeling violated and
incurring financial loss, consumers are tired and nervous...
…and ready to play a much more active role
“I am very aware of recent breach incidents;
they’re all over the news.”
Aware of recent
incidents
Heard about it
through media coverage
“I’m concerned… and I may
change the way I shop.”
Concerned about
their data being
stolen in the
future
Indicated they had
changed their
shopping behavior

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Consumer Willingness to be Involved
Source: 2014 TSYS Report on
Consumer Payment Choices
they should play a
role in protecting
themselves.
they were willing
to pay for added
security features.

14. Source: 2014 TSYS Report on
Consumer Payment Choices
Consumers WANT the UPK Solution to
feel more comfortable…
SSlliiddee 1144
Empowering Consumers To Fight Fraud
The ability to store government
identification (Example: Driver's License)
The ability to use your bank's mobile app to
change the PIN for your debit or credit car
The ability to pay with my phone at
the point of sale
The ability to instantly transfer money to another person, such
as a family member or friend, through your mobile phone
The ability to use your phone to temporally block
and unblock all purchases on your card
Receive instant offers and promotions for the
store you are visiting
The ability to hold all your loyalty/rewards cards on the
phone so you can present the right one at the checkout
Instantly view transactions made with
your debit or credit cards
The ability to use your phone to instantly stop
a transaction that was not made by you
47%

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UPK Solution

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What is Universal Pass Key UPK?
First-ever consumer driven fraud mitigation technology
UPK is a solution that allows an individual to lock and unlock their personal accounts, deployable across a broad range of industries:
Credit cards, debit cards,
on-line bank accounts,
prepaid, gift cards
On-line commerce
accounts (i.e. PayPal)
Meal vouchers, fleet
cards, gas cards
On-line, interactive gaming
accounts (i.e. PlayStation)
On-line Gambling accounts
(i.e. BetWin, Party Gaming)
Airline/hotel mileage/loyalty
- online/card accounts

17. Innovative technological solution
to fraud prevention
SSlliiddee 1177
Individuals can lock and unlock their accounts in real-time or set an
automatic schedule in the future through any Smartphone, desktop
computer or other mobile device.
Our solution works with all Smartphone and tablet operating systems
(Android, Apple, Windows and Blackberry) as well as with feature phones.
The technology seamlessly interfaces with a host’s operating platform (both
legacy and state-of-the-art systems) to provide secure, seamless functionality
without having any private customer data pass outside their secure, self-contained
environment.
Accounts can also be locked/unlocked through use of:
Web-based password SMS
Touch tone automatic dial-in Call Center
What is Universal Pass Key UPK?

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Benefits of the
UPK Solution

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For Corporate Clients
Benefits of UPK
• Engages customers to become active participants in the fight against fraud
• Reduced costs to implement versus EMV chip
• Complement to existing fraud prevention tools/products offerings to clients
• Easy to integrate with business partners systems (core, legacy or state-of-the-art)
• Can be marketed as a paid value added card feature, and become a source of
revenue (similar to “ Lost & Stolen” service offerings that are offered to
cardholders)
• Potential reduction in operational/systems costs
• Results in fewer calls to call center to report loss/stolen cards
• Can be fully integrated into business partner’s mobile strategy and/or home
banking app offering to their customers
• Will not interfere with transaction processing times
• Sensitive customer data is never passed to WPK. All information remains in the
bank/processor eco system.
• Will not disrupt scheduled recurring payments.

20. • Reduces consumer “fear” related to fraud while utilizing their cards for online and
offline purchases and transactions
• Empowers them to have more control over who accesses their accounts
• Ability to set convenient, fully customized card parameters, allowing cards to be
locked based on: defined transaction value, MCC, chip vs. non-chip, specified
times or dates, among others features
• Perceived added value of paying for “lost & found,” “card stolen” card features
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For Customers
Benefits of UPK

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Real World Examples of
the UPK Solution

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UPK is easy as 1 2 3
Once the UPK security application is
activated, the accountholder now has
complete control over access to their
account as well as any sub-accounts within
the same household.
Our solution works with all smartphone and tablet operating systems (Android,
Apple, Windows and Blackberry) as well as with feature phones.

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UPK Advantage
Set Maximum Per Transaction Limit
Lock & Unlock Based on Date Range
Lock & Unlock Based on Time Range
SMS Functionality
Globally Deployed/Multi-Language
Merchant Category Code (MCC) Blocking¹
Geographic Fencing¹
Operating Systems Supported
System Integration Supported
All 4 Platforms
Available API’s
¹ UPK scheduled on next release Dec 2014
Card Account Lock & Unlock
Household Level
Subaccount Level

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Process
Unlock
START END
Pay
Customer gives unlocked
card to cashier so the
transaction can be
processed
Block
Cardholder re-locks their
account by pushing a button
on the UPK app or sending
an SMS.
Merchant processes the
transaction which is
authorized
Customer unlocks card
before making payment for
purchases
1
2
3
4
Scenario 1 – Primary Account Control Through Your Smartphone
1 Additional parameters can be set according to value, geography, dates, timeframes etc. to avoid the need to manually turn on/off card at every transactions (e.g. all transactions under $50 or made within one
mile of home address will be automatically allowed)

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1 2 3
Time-Based
Unblocking
Thru website interface, card
holder sets up time range
for card availability
Transaction
Online or In-Store
purchases will only be
processed during a certain
period of time
Self-Locking
Card will automatically
relock once the
programmed time expires
Scenario 2 – Web-Based Controls Offer Same Account Functionality

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Scenario 3 – Timed Account Access and Sub-Account Control
Billy is away at college and uses Mom’s credit card for emergencies. Billy needs to buy books for classes.
1 2 3
Unlocking the card
Mom unlocks Billy’s card from
home (or from her
Smartphone)
Spend
Billy is away at college and
uses Mom’s credit card for
emergencies. Billy needs to
buy books for classes.
Re-locking the card
Once he’s done, she locks the card again (or she
can set a specific amount of time for the card to
remain unlocked after which time it will
automatically re-lock).

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1 2 3
Unlocking for
Gaming Time Kids can access portals
Parent sets controls to
allow access for a specified
period of time
Play
and digital signatures within
the programmed time
Self-Locking
Portal automatically shuts
down once time expires.
Back to homework!
Scenario 4 – Other Potential Applications for UPK
Peter and Jeremy are at home from school. The babysitter is known to be a little lax on the rules for video game playing. Mom tells the kids they can play Xbox Live for half an
hour. From her Smartphone, she unlocks the Xbox Live account and sets it to relock after 30 minutes. Once locked, the kids can't get back online.

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Competitive Advantage

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Competitive Advantage
UPK software resides on the issuer’s/processor’s
operating systems
Private accountholder data is never passed to UPK
All data remains within the banking eco-system
UPK supplements—rather than replaces—existing
fraud mitigation tools utilized by the issuer
Fully scalable for small and large customer
portfolios
Software was designed for easy integration into existing legacy
or state-of-the-art systems, without slowing transaction speeds
Best available solution with
performance in real time

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Re-Branding
ACMEBANK

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Re-branding the UPK Solution
Acme Bank’s website
UPK can easily reformat and re-skin the solution to
echo your branding footprint. We recognize that your
customers are loyal to you and we want them to feel
even more empowered being your customer.

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Re-branding the UPK Solution
The UPK solution can either be a stand alone app to be offered to your
customers through the Bank’s website or we can integrate the solution into
an already active banking app as a new feature/function.
Cardholders now have complete control
of their accounts through the Acme
Bank Account Control App.
Acme Bank’s website

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Technical Process

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API Integration
Universal Pass Key has invested significant time and
resources into its core technology to ensure that the
Company’s offering to the global marketplace is superior to
the competition in order to drive issuer, merchant and
consumer demand of our fraud solution in the safest and
most secure way possible.
Online Transaction check API (card status – lock/unlock)
Online database check (check if cards are in synch
with client database – active/inactive)
Bulk Upload service (Windows Service)
SSO - Single sign on (integration of UPK website to Client site)
Mobile API integration
SMS API integration
ISO 8583 compliant

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How the Process Works
Client Web Services Client Servers for credit
cards,
Websites, games, etc.
When a new account is setup by the
user, the information is sent to the
client’s webservices servers
A flag is sent to the client’s
servers indicating that UPK
account has been activated
Data is sent using proprietary protocol
Authenticate with a Internet SMS Gateway
cellphone app, web portal or landline phone SMS text message
Internet
If the UPK account is activated
the service or transaction can be
completed, otherwise the service
or transaction will be denied.
Website
Login
Gaming POS
Transaction

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Thank You!
For more information
Sales
North America: Jonathan C. Marcus, jmarcus@wpkgroup.com
Latin America: Francisco Figueiredo, ffigueiredo@wpkgroup.com
Europe / Asia: Mike Dodier, mdodier@wpkgroup.com
MENA: Mat Zalk, mat.zalk@currussolutions.me