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THE RISE OF THE MOBILE WALLET:
NEW OPPORTUNITIES FOR EMAIL MARKETERS
Manny Ju
Director of Product Management
August 2013
Manny Ju
Director of Product Management
BlueHornet
REVOLUTIONS IN COMMERCE
Barter
IN THE BEGINNING …
Barter Currency
TRANSFERRABLE
Barter Currency Credit
Cards
TRANSPORTABLE
Barter Currency Credit
Cards
Digital
Wallets
TRANSPARENT
MOBILE WALLET
NFC
NEAR-FIELD COMMUNICATION
NEAR-FIELD COMMUNICATION
Source: Our Mobile Planet (joint research by Google, Ipsos MediaCT, Mobile Marketing
Association, and Interactive Advertis...
WHICH COMES FIRST?
Online
Shopping
DIGITAL WALLETS ONLINE
Mobile
= Increase Revenue
= Increase Revenue
Email
= Increase Revenue
Question: How likely are you to buy an item or
service from an email you read on your mobile
device?
Source: “Consumer Vie...
THE MOBILE EXPERIENCE
THE MOBILE EXPERIENCE
Mobile
Openers
Mobile
Clickers
Mobile
Buyers
77% 70% 46%
THE MOBILE EXPERIENCE
Web Site Mobile Site
Web
2000
Email
2011
2 step
Checkout directly
within email
EMAIL CHECKOUT STEP 1: CHOOSE THE ITEM
EMAIL CHECKOUT STEP 2: CONFIRM AND COMPLETE
Instant Gratification
communicate
listen to musicreada
book
newspaper
magazine
GAMES
where am i?
who are u?
watch
tv
movie...
Instant Gratification
purchasing
Mobile
Openers
Mobile
Clickers
44% 40%
Referenced with permission from @Pay LLC
ONE FINAL POINT
Question: How likely are you to show your mobile phone to a store
cashier to redeem a discount code, barcode, or online co...
Passbook
• Coupons
• Boarding Passes
• Event Tickets
• Loyalty Cards
PASSBOOK
Passbook
Email Marketing
+
Source: “Consumer Views of Email Marketing”, BlueHornet, 2013
Question: Which of the following is your most important reas...
Digital Wallets
Transparent Commerce
=
Instant Ownership
Mobile
Email
Conversion
Mobile
Landing
Page
Mobile
Cart
Mobile
Payment
THE MOBILE EXPERIENCE
THE MOBILE EXPERIENCE
Manny Ju
mju@bluehornet.com
@mannyju
mannyju.blogspot.com
THANK YOU!
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers
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BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers

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Presented by BlueHornet’s Director of Product Management, Manny Ju, this webinar will introduce you to the concept of the mobile wallet and how it’s affecting email marketing programs, including:


- Emerging trends in the mobile/digital wallet space
- Why early adoption of the digital wallet is a strong indicator of brand loyalty
- How wallets, like Apple’s Passbook, mean incremental revenue for email marketers

Published in: Business, Technology
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BlueHornet Webinar: The Rise of the Digital Wallet - New Opportunities for Email Marketers

  1. 1. THE RISE OF THE MOBILE WALLET: NEW OPPORTUNITIES FOR EMAIL MARKETERS Manny Ju Director of Product Management August 2013
  2. 2. Manny Ju Director of Product Management BlueHornet
  3. 3. REVOLUTIONS IN COMMERCE
  4. 4. Barter IN THE BEGINNING …
  5. 5. Barter Currency TRANSFERRABLE
  6. 6. Barter Currency Credit Cards TRANSPORTABLE
  7. 7. Barter Currency Credit Cards Digital Wallets TRANSPARENT
  8. 8. MOBILE WALLET
  9. 9. NFC
  10. 10. NEAR-FIELD COMMUNICATION
  11. 11. NEAR-FIELD COMMUNICATION
  12. 12. Source: Our Mobile Planet (joint research by Google, Ipsos MediaCT, Mobile Marketing Association, and Interactive Advertising Bureau MOBILE PAYMENTS: NFC (SELECT COUNTRIES) Base: smartphone owners, 2012
  13. 13. WHICH COMES FIRST?
  14. 14. Online Shopping
  15. 15. DIGITAL WALLETS ONLINE
  16. 16. Mobile = Increase Revenue = Increase Revenue Email = Increase Revenue
  17. 17. Question: How likely are you to buy an item or service from an email you read on your mobile device? Source: “Consumer Views of Email Marketing”, BlueHornet, 2013 >60% likely to buy
  18. 18. THE MOBILE EXPERIENCE
  19. 19. THE MOBILE EXPERIENCE
  20. 20. Mobile Openers Mobile Clickers Mobile Buyers 77% 70% 46% THE MOBILE EXPERIENCE
  21. 21. Web Site Mobile Site
  22. 22. Web 2000 Email 2011
  23. 23. 2 step Checkout directly within email
  24. 24. EMAIL CHECKOUT STEP 1: CHOOSE THE ITEM
  25. 25. EMAIL CHECKOUT STEP 2: CONFIRM AND COMPLETE
  26. 26. Instant Gratification communicate listen to musicreada book newspaper magazine GAMES where am i? who are u? watch tv movies videos
  27. 27. Instant Gratification purchasing
  28. 28. Mobile Openers Mobile Clickers 44% 40%
  29. 29. Referenced with permission from @Pay LLC
  30. 30. ONE FINAL POINT
  31. 31. Question: How likely are you to show your mobile phone to a store cashier to redeem a discount code, barcode, or online coupon instead of printing the coupon and bringing it to the register? Source: “Consumer Views of Email Marketing”, BlueHornet, 2013 ~75% Likely
  32. 32. Passbook • Coupons • Boarding Passes • Event Tickets • Loyalty Cards
  33. 33. PASSBOOK
  34. 34. Passbook Email Marketing +
  35. 35. Source: “Consumer Views of Email Marketing”, BlueHornet, 2013 Question: Which of the following is your most important reason for signing up to receive emails from companies seeking your business?
  36. 36. Digital Wallets Transparent Commerce = Instant Ownership
  37. 37. Mobile Email Conversion Mobile Landing Page Mobile Cart Mobile Payment THE MOBILE EXPERIENCE
  38. 38. THE MOBILE EXPERIENCE
  39. 39. Manny Ju mju@bluehornet.com @mannyju mannyju.blogspot.com THANK YOU!

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