Devcomm Methodological Framework

1. DevComm
Methodological
Framework
 Laila Mirza 38
 Ghulam Mohayuddin 36
 M Ramis Ali 39
 Umer Ikram 37

2. Methodology Fundamentals

3. 1. Communication Based
Assessment- CBA
o what is communication based assessment?
o Why it is important?
o Time period
o Starting point.
Example

4. 2. Strategy Design
o Assists in transforming the
findings of CBA
o Refers to the problem solving
or strategic thinking
o Helps to select the most appropriate
communication approach
o Planning emphasizes the strategic
selection and application of methods

5. 3. Implementation
o Implementation of the selected
communication approaches and
activities
o Includes the activities needed to
produce the results of the strategic
design
o Includes the design and production of
communication materials

6. 4. Monitering and Evaluation
M&E
o To Ensure the intended
result effectively
o Assess how objectives are achieved
o Make needed adjustments to support
the initiative
 Results

7. Conclusion
• The overall goal of DevComm
methodology is to provide a
consistent and systematic framework
and related toolbox, to support and
achieve social and behavioral change.