Muhammad Umair Zulfiqar - Agribusiness Management - Business Administration - BBA (Agri-business) double Hons - 2nd Batch (2015) at Fatima Fertilizers Company Faisalabad. UAF Ag # : 2015-ag-5798 Siba CMS id: 163-15-0039 The University of Agriculture Faisalabad and Sukkur IBA University

1. FATIMA FERTILIZER
COMPANY
INTERNSHIP
ACTIVITIES REPORT 2019
INTERNSHIP
SUPERVISORS
Mr. Arshad
Mr. Manzoor Hussain
Mr. Ghulam Rasool
ACADEMIC
SUPERVISORS
Dr. Waqar Akram
(SIBAU)
Dr. Burhan Ahmad
(IBMS, UAF)
Muhammad Umair
Zulfiqar
CMS id: 163-15-0039
BBA (Agribusiness)
2nd Batch 2015-19

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Table of Contents
1. Acknowledgment:.................................................................................................................................3
2. Executive Summary:..............................................................................................................................4
3. Internship Contact Information ............................................................................................................6
4. Introduction ..........................................................................................................................................7
4.1. Vision.............................................................................................................................................7
4.2. Mission..........................................................................................................................................7
4.3. Mentioning Regional Offices of Fatima Fertilizer .........................................................................8
4.4. Fatima Group Units.......................................................................................................................8
4.5. Fatima Fertilizers Products ...........................................................................................................8
4.5.1. Urea.......................................................................................................................................8
4.5.2. DAP........................................................................................................................................9
4.5.3. CAN......................................................................................................................................10
4.5.4. NP........................................................................................................................................11
5. Major Departments ............................................................................................................................12
5.1. HR Responsibilities......................................................................................................................13
5.2. Warehouses ................................................................................................................................13
5.2.1. Chiniot Warehouse Hierarchy.............................................................................................13
............................................................................................................................................................13
5.2.2. DSM:....................................................................................................................................14
5.2.3. In-charge: ............................................................................................................................14
5.2.4. Supervisor: ..........................................................................................................................15
5.3. Marketing....................................................................................................................................15
5.3.1. Divisional Sales managers (DSM)........................................................................................15
5.3.2. Sales manager:....................................................................................................................16
5.3.3. Meet those different dealers with Fatima Fertilizer’s DSM @ Chiniot & Bhawana ...........16
5.3.4. Media marketing:................................................................................................................17
5.3.5. Technical sales officers (TSO):.............................................................................................17
5.4. Soil sampling ...............................................................................................................................17
5.5. Demonstration Plot.....................................................................................................................17
5.5.1. Demo plots holder farmers to meets with TSO ..................................................................18
5.6. Farmers Meetings .......................................................................................................................19
5.7. Farmer meeting activities ...........................................................................................................19

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5.8. Demo plots Agriculture University Faisalabad meeting .............................................................22
5.8.1. Participants of this meeting................................................................................................23
6. Competitors of Fatima groups ............................................................................................................24
7. Major challenges faced by Fatima Fertilizers......................................................................................24
8. Conclusions .........................................................................................................................................25

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1. Acknowledgment:
Praise be to Al-Mighty Allah, The Lord of Entire Universe. The Beneficent, the Merciful, Who is
the entire source of knowledge and wisdom. For the completion of this report I am indebted to
plenty of people for their sincere cooperation as well that they extended to me at various stages.
First and foremost problem that I faced is the completion of this report is not gathering data because
of the very cooperative and very professional support of supervisors, entire team and every single
Fatima Fertilizer Company’s employees who gave us their valuable time from their busy
schedules. Due to their efforts I am able to have much knowhow about the working environment
of Fatima Fertilizers.
But the main issue I had faced was writing the content into report form as it were in very
informal/lay man way communication between the farmers and dealers. The company’s employees
were very professional and knew how to communicate to the farmers and dealers and treated them
like they are willing to maximize the effectiveness and efficiency of their products for both.
Anyhow, it is in fact a matter of great pleasure for me to express my sincere gratitude to our worthy
coordinator Sir Dr. Waqar Akram and Sukkur IBA University management team who put their
efforts for all arrangements of this internship program.
Finally, I am very honor to my Mother and my Uncle Mian Javed from North Carolina, United
States of America (my guardian) and my younger siblings who believed that I can do what I want
and supported me at every single step of my life. My entire achievements till today belongs to my
Mother and Grandmother and my younger siblings who stood like a stone against heavy storm.

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2. Executive Summary:
As we know that Fertilizer sector have played a main role and major contribution in Pakistan’s
agriculture industry by providing them required fertilizer and professional educational and
technical support to the farmers for their maximum benefits, so, Fatima Fertilizers is also one of
them which is namely known as Fatima Fertilizer Company. Fatima group started working on
fertilizer industry in 2003 as a public limited company and under the company act 1984 and this
company both work in fertilizer sector manufacturing and selling of fertilizer and chemicals and
started manufacturing at Sadiqabad and Fatima group working on other type of industries for
example Reliance weaving mills, Fatima sugar mills, Fatima energy limited and Fatima holding
limited. After entry in the fertilizer business Fatima groups very fast growing in very short time
this sectors and very positive result in these sectors and purchasing of different unit of fertilizer.
Fatima groups to producing of high standard fertilizers and all types of fertilizer producing and
these groups to meet up the requirements of farmers and increasing of per acre yield of every type
of crops and maintain the fertility to every type of soils.
Journey of our internship started from Fatima Fertilizer Company’s regional head office near Canal
Rd, Faisalabad where we were engaged in Fatima Fertilizers Orientation for one day, Second day
I got assigned Chiniot zone and know about the entire processes of selling Fertilizer techniques.
then for 3 week I was all in the fields and observe about dealings with fertilizer dealers, farmers &
warehouse operations and management that gave me the knowledge about processes involved in
selling the product as well as solving the problems of our fertilizer customers, 4th
week we arranged
seminars & workshops for farmers on different locations and at University of Agriculture.
Faisalabad under the supervision of Fatima Fertilizer’s team and University’s professors. At
Fatima Fertilizer’s Company our reporting time was from 9 AM to 5 PM along with their free
transportation and lunch as well. After passing 1 month of internship at Fatima Fertilizer’s
Company I got lots of new experiences and learnings.
After completion of 1 month at Fatima Fertilizer Company, the journey of my internship came to
an end and showered me with new learnings, splendid experiences regarding fertilizers instead of
our no-agricultural background.

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My 1 month of internship at Fatima made me feel that it would be my favorite company as the
Fatima Fertilizer Team said me that “Umair, Your accent and language is perfect to deal with
Farmers as well as Dealers”. My first language is Punjabi and the other languages like Urdu and
English I’ve learned at my educational institutes and from my fiancé from United States. Which
helped me to communicate better to the every kind of person from illiterate to post graduate. This
was a big difference between theory at the University and practical life at industries. During my
internship at fertilizers industry showed way of creating better links with professional network to
be connected with. I found the best platform for internship in brand company “FATIMA FERT.”
for me where I put my efforts to get real work experiences to explore my interests, polish my skills,
and somehow develop professional skills and competencies which are going to contribute more in
upcoming life in job field.
After an experience of 1-month internship, Fatima Fertilizer Company has become the one of my
preferred companies and I like to work there because of they touched my heart and appreciate my
routine doings and behaviors and happy to see me as a person. I like the way they treated me and
feel me like home and they are my own people. That’s what I want from my job to never tired and
feel happy while doing my work.

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3. Internship Contact Information
Student’s Information
Student Name: Muhammad Umair Zulfiqar
Student I.D: 163-15-0039
Student Email: umair.agriba17@iba-suk.edu.pk
Mobile Number: 0300-6633281
Organization’s Information
Internship organization Name Fatima Fertilizer Company
Mailing address E-110 Khyaban-e-Jinnah, New Super Town Lahore,
Punjab, Pakistan
Internship Supervisor’s information
Internship Supervisor Name (Regional Head
Faisalabad)
Mr. Arshad Ashraf
Internship Supervisor Email Not given/Contacted directly at Regional office
Mobile Number 0300-8683350
Faculty Sponsor’s information
Faculty Sponsor Name: Sir Dr. Waqar Akram
Faculty Sponsor Contact: 0323-9643876
Faculty Sponsor Email: Waqar.akram@iba-suk.edu.pk

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4. Introduction
Fertilizers play a pivotal role in the development of agriculture sector. Fatima Fertilizer is proud
to be the first and only green field project in Pakistan. Our company’s fertilizer complex is a fully
integrated facility, capable of producing intermediate and final products.
The Fatima Fertilizer Company Limited was incorporated on December 24, 2003, as a joint venture
between two major business groups in Pakistan namely, Fatima Group and Arif Habib Group.The
foundation stone of the company was laid on April 26, 2006 by the then Prime Minister of Pakistan.
The construction of the Complex commenced in March 2007 and is housed on 950 acres of land.
We produce two intermediate products Ammonia and Nitric Acid and four final products Urea,
Calcium Ammonium Nitrate (CAN), Nitro Phosphate (NP) and Nitrogen Phosphorous Potassium
(NPK) at Sadiqabad, Rahim Yar Khan.
4.1. Vision
To be a world class manufacturer of fertilizer and ancillary products, with a focus on safety, quality
and positive contribution to national economic growth and development. We will care for the
environment and the communities we work in while continuing to create shareholders' value.
4.2. Mission
 To be the preferred fertilizer company for farmers, business associates and suppliers by
providing quality products and services.
 To provide employees with an exciting, enabling and supportive environment to excel in,
be innovative, entrepreneurial in an ethical and safe working place based on meritocracy
and equal opportunity.
 To be a responsible corporate citizen with a concern for the environment and the
communities we deal with.

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4.3. Mentioning Regional Offices of Fatima Fertilizer
1. Faisalabad
2. Lahore
3. Sahiwal
4. Peshawar
5. Multan
6. Bahawalpur
7. D.G. Khan
8. Hyderabad
9. Sukkur
10. Rahim Yar Khan
4.4. Fatima Group Units
1. Pak-Arab Fertilizer Limited
2. Fatima Fertilizer Company Limited
4.5. Fatima Fertilizers Products
1. Urea
2. DAP
3. CAN
4. NP
5. SOP
6. MOP
4.5.1. Urea
Two types of Urea
 Sar-Sabz Urea
 Buber Sher Urea

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Both brand 46% nitrogen capacities and both are same fertilizer but names are different and this
fertilizer using after germination of crops and the time of 1st
and 2nd
irrigation of crops and benefits.
 Maintain crops health
 Provides shining and greenery to crops
4.5.2. DAP
Two type of DAP
 Buber Sher DAP
 Sar-Sabz DAP
These are two DAP fertilizers brand names but these are fertilizers same benefits and same
ingredients these fertilizer are import from others country’s they are not Pakistani brand every
industry different packing according to our brand name these fertilizer nitrogen capacity 18% and
phosphors 46% are same both and two types of packing bags of this industry’s and using this
fertilizer the time of sowing crops to different quantity according to land condition and crops.

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Benefits
 Provides the support to seed germinations
 Increases the # of tillers
 Provide the power to roots
 Increasing the 10 % per acre yield
But DAP are not suitable to Pakistani land, Pakistani lands PH 8.7% and this fertilizers PH 8.6%
that is not big changes to Pakistani lands and cannot good result provides of our farmers and side-
effect hardness of land before using this fertilizer and suitable to cool areas but farmers using this
fertilizer behind the reason shortage of NP.
4.5.3. CAN
This fertilizer 26% of nitrogen capacity and this fertilizer using after germination 1st and 2nd
time
of irrigation to crops and CAN more effective and efficient reflect to Urea.

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Locally known as: Gawara
Benefits
 Provides rapid and longtime benefits
 Provides complete nutrition to crops
 Uses to spray purposes of crops
 To provides good health and greenery to crops
 Great results of per acre yield
 Provide calcium, potash and sulfur to every crops.
4.5.4. NP
This fertilizer 20% phosphate P2 & O3 and nitrogen 22% capacity and this fertilizer using before
sowing and after germination of crops both time used and that’s fertilizer are more suitable reflect
to DAP in Pakistani lands and good result generating of every types of crops and Pakistani lands
PH 8.7 when this fertilizer used then our land big changes of PH 3.5 NP fertilizer set of our lands
and provides good result to our farmers.

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Benefits
 Provides the softness to our land and good support to seed germination
 Provides the complete nutrition to our crops and provides strength to root of crops
 Long time benefits after using
 Big in size healthy shape of grain
 No side-effect again and again using more powerful land.
5. Major Departments
1. Human Resource
2. Marketing
3. Ware-houses
Regional Head: Mr. Arshad

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5.1. HR Responsibilities
5.2. Warehouses
Three warehouse in Faisalabad region
1. Faisalabad
2. Chiniot
3. Jaranwala
5.2.1. Chiniot Warehouse Hierarchy
HR
Hiring Firing
Job
Description
Job Analyses
Union
Relation
Health &
Safety
Controlling
DSM's &
TSO's
Selection
DSM
In-charge
Supervisor

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5.2.2. DSM:
Controlling the all activity of this warehouse and DSM according to the availability of stock and
supply of fertilizers receiving the orders of fertilizer to dealers and documentation of new dealer
joining of Fatima fertilizer dealership and checking of every day in and out stock.
5.2.3. In-charge:
Warehouse to maintain the daily recordkeeping and records the all expense of warehouse and
maintain the stoking capacity of warehouse and properly checking the stock before and after
loading of the fertilizers then provide of gate pass to truck and daily rate of fertilizers and stock
available in warehouse to write down in notes board.

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5.2.4. Supervisor:
Responsible of loading and unloading time to control the labor and work as a kitchen boy to
provide the refreshments of visitors.
5.3. Marketing
Fatima fertilizer preforms work in different types of marketing and involved different types of
workers of in marketing department.
5.3.1. Divisional Sales managers (DSM)
These sections perform different activities and to promote the sales of fertilizer and these working
are three sales manager works in Faisalabad regions and these manager covered area.
 Faisalabad
 Chiniot
 Jaranwala

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These three areas working on three DSM to promotion of sales and our group attached the Chiniot
division sale manager Sir Ghulam Rasool and we were involved in different activity with him.
5.3.2. Sales manager:
These managers going to different Fatima groups register dealers in both commercial and local
market of Chiniot division places and to meet the these dealers and to promote to the Fatima sales
in different way and provide the different incentives to these dealers and this manager cannot only
meet the Fatima groups dealers but they are also meet to every company’s dealer and provides the
information about Fatima groups fertilizer incentive and benefits and profits margin reflect to
others company and add new dealers with the personal marketing skills and with company brand
and to provides the information of new dealers about company policies and he was great working
on the marketing of Fatima group’s fertilizer and creating of long term relationship with dealers
and farmers.
5.3.3. Meet those different dealers with Fatima Fertilizer’s DSM @ Chiniot &
Bhawana
 Abdullah Traders
 Lalli Traders
 Lalli Brother’s
 Qadri Traders
 Sadique Traders
 Shahid Traders
 Madina Traders
 Mian Agro Traders
 Mukhtar & Gulzar Traders
Business name: Abdullah Trader’s
Location: Bhawana Tehsil
Proprietor Name: Sheikh Riaz
Started business: 1980

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Fertilizer Stock Capacity: 1200 to 1500 tons at a time.
In this division many short and large capacity of dealers but Sheikh Riaz has very large scale
fertilizer business and experienced person in this market to deal of this wholesale business and
very loyal dealer of Fatima group.
5.3.4. Media marketing:
This sections activity performs to the product sales promotion with the advertising of fertilizers
and different types of advertising.
 Social Media
 Electronic media
 Print Media
 Wall chalking & painting
5.3.5. Technical sales officers (TSO):
Faisalabad region TSO: Manzoor Hussain
TSO Individually meets to end consumers like farmers and provides the awareness about benefits
of Fatima fertilizer products and correct uses of this fertilizer, and right time of using, guide &
aware them all implementation of this fertilizers, approximately 27000 farmers registered by this
TSO and performs other activities.
5.4. Soil sampling
This type of activity TSO performs at the farmer’s soil before sowing the crops sample with auger
and provides the information about soil condition and soil nutrients and what are types of fertilizer
to provider of this soil.
5.5. Demonstration Plot
Demonstration plots TSO sowing in selective farmers, who’s person the famous personality of this
areas and progressive types of farmers and provides the fertilizer of Fatima fertilizer methods to
this plots and farmers side same sowing crops and using personal methods of irrigation and
fertilizer and harvesting time to compare with both crops and every time good results provides of

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Fatima fertilizer methods and Fatima fertilizer products in different crops and area approximately
10% increased productions.
5.5.1. Demo plots holder farmers to meets with TSO
o Farmer name: PORI agriculture model Farm owner Malay Khan
Landholder: 100 acre
Demo plot: Maize (1 acre)
o Farmer Name: Ramzan Sugar Mill (Proprietor Hamza Shahbaz)
Landholder: 2760 acre
Demonstration Plots of sugarcane & sugar beats
1Clicked by: Muhammad Umair Zulfiqar

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o Farmer name: Itihad group of farms and Cold Storage
Landholder: 600 acre
Demo plat: Maize Sugarcane, Potatoes
5.6. Farmers Meetings
After sowing of demo crops then the time of harvesting to inviting the all villagers of farmers in
this demo plots area and compare of result to other crops.
5.7. Farmer meeting activities
Before start meeting
 Made sitting arrangements
 Attached banner of Fatima fertilizer to walls
 Clicked Photographs
 Provide Stickers and pamphlets of Fatima’s products to Farmers
During
 Welcome to farmers
 Awareness about fertilizer using correct method and time
 Result discuss of demo plots and condition of crops
 Benefits of Fatima fertilizer products
After meeting
 Visit of demo plots
 Question answer to farmer
 Provides awareness books of Fatima fertilizer
 Refreshment
 Thanks to everyone

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2 During the farmer’s meeting
3 Fatima Fertilizer's TSO was briefing Farmers

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4 After farmer's meeting

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5.8. Demo plots Agriculture University Faisalabad meeting
Agriculture university meeting approximately performs all activity same to farmer meeting but
this meeting Demo plots cannot farmer but research students and scientist of soil science of
Agriculture University and invited to both farmer, students and scientist of university.

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5.8.1. Participants of this meeting
Dean of soil science departments, Chairman of soil science departments, Director of farms,
Professor Dr. Muhammad Yaseen, DSM’s of Fatima fertilizer, Technical Sales Officer Manzoor
Hussain and Regional Manager Mr Arshad these are all participant to deliver a massage and
awareness about soil science, soil testing and Fatima group products results.
Professor Dr. Muhammad Yaseen provides the briefly awareness about soil condition of Pakistan
and information about soil fertility and good result of after using the Fatima fertilizers.
5Dr. Muhammad Yaseen while briefing about importance of Soil fertility and condition in Pakistan also the impressive
results of Fatima Fertilizer's Demo Plot

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6. Competitors of Fatima groups
 Engro
 Fauji Fertilizer Company
 Local brands
7. Major challenges faced by Fatima Fertilizers
 Government policies
 Awareness of farmer about fertilizer uses
 Shortages of gas & Production of fertilizer
 Marketing gap
 Price fluctuations

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8. Conclusions
This 1-month period of internship helped me out to polish my entire skills and knowledge I
have learnt through academic theory, Fatima Fertilizer was the most suitable platform for me
where I was provided a chance to learn more & more, knowledge, new skills through making
myself engaged in various activities at Fatima Fertilizer Company.
I have spent the most splendid experience with Fatima group during my 1-month internship
and Fatima showed me a way that I should lead in my future even though in fertilizer sector.
During this 1-month I knew about my weak point on which I need to work on.
Fatima Fertilizer provided me a chance to develop productive relation with professionals and
to be in touch with them for my bright future. Internship at Fatima Fertilizer taught me about
my responsibilities that I have to take in professional job-career such as time punctuality,
target achievements etc. these 1 month of internship made me feel that Fatima Fertilizer is the
most comfortable place with loving & fit environment where I can do job in future without
any hesitations.
So, what I believe is, Fatima Fertilizer doesn’t leave its employee in lurch and always put its
all efforts for accomplishing employee dream, desires and it will be my lucky time to work
with Fatima Fertilizers Company.
6 Fatima Fertilizer Company's Products

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