This is a presentation outlining softwares and best practices for live streaming

1. •This refers to the transmitting of audio or video content
in real time over the internet. This should be depicting
what is happening or pertaining at a given place and
time.

2. Where is the best place to go live?
Top places to live stream
 YouTube
 Facebook
 LinkedIn
 Twitter
 Twitch
 TikTok Live
 Instagram Live
 Clubhouse
 Mixcloud

3. Today live streaming is an easy and
affordable way to reach out to our
audiences members as well as sources

4.  Live Video Creates Huge Engagement (since
it happen in real-time, utilizes FOMO (fear of
missing out) in people hence creates more
engagement)

5.  Live Video Leverages Social Media Following
 Live Video Humanizes Brands
 Live Video is Reusable
 Live Video is the new TV

6.  Webcast/Screencast
 Single Camera (no switching)
 Multi-Camera (switcher)
 Live Linear

8.  Good Quality Camera
 Don’t forget about audio!
 better balanced audio

9.  If you have two, you have one; if you have one, you
have none. Always have a backup.
 Keep your devices charged and ready at all times.
 Keep your cables and connectors organized in such a
way that you can easily tell someone else where to
find something.
 Check the specifications on your equipment—newer
isn’t always better.

10.  If you’re working outside on a hot day, keep your
computer cool to prevent overheating.
 Run a test before you go live to make sure everything’s
working well and that you understand the controls and
mechanics of the live stream app you’re using.
 If something worked yesterday but doesn’t work
today, swap out as many things as you can.
 Set things up early.
 If you’re standing near a microphone that’s capturing the
natural sounds of an event, remember—it will pick up
your voice as well
Considerations…

11.  Use strong Wi-Fi network connectivity if possible.
 Check your internet upload speed.
 Spend some time with your camera operator(s) and let
them know exactly what you want to see out of the
camera (from zooming to being mindful of the score
graphic).
 Incorporating more than one camera makes a big
difference from a viewer’s perspective. If that’s not
possible, be sure your single camera has a camera
operator who can follow the action and zoom in for
tight shots.
Considerations…

12.  Choose the right tool and service
 Promote your live stream in advance
 Create a plan for engagement
 Include a call-to-action
 Extend the life of your live stream
 Send a follow-up email

13.  Retail live stream ideas
• Show off your new products
• Give tips on how to use or maintain products
effectively
• Interview an influencer or a customer with a large
social media following about their favorite product(s)

14.  Nonprofit live stream ideas
• Show your programs in-action to give viewers an idea
of the impact of their donations
• Interview a client who has been deeply impacted by
your organization
• Interview a donor who has a large following about why
they donate to your cause

15.  Salon and spa live streaming ideas
• Stream a before and after in real-time, showing the
impact of your work on a real customer or client
• Share your best beauty tips and secrets
• Ask a frequent customer about their favorite services
 Business to business (b2b) live streaming ideas
• Share your top business tips on a weekly live stream
• Have an expert interview your employees about their
work and services
• Have an interview with a customer as a live testimonial
of your work

16.  OBS (Open Broadcast Software)

17. Mixlr (audio)
XSPLIT

18. WIRECAST
VMIX

19. Facebook Live
Youtube Live

20.  Instagram Live
 TikTok
 Twitter Live
 Spaces

21.  We have this full course onwww.yaaka.cc
if you want to dig deep into this course
for organizing real events, But the most
important thing is the reason why you’re
going live and are you adding value or
you’re going live for the sake because
others are going live.
CONCLUSION