apple globalization journey

1. GLOBALIZATION OF
APPLE
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2. HISTORY: 1976-2000
 1976: Apple Computer Company is founded by Steve Jobs, Steve Wozniak, and
Ronald Wayne in California, USA.
 1984: Apple launches the Macintosh, a personal computer that becomes popular
for its user-friendly graphical interface.
 1991: Apple opens its first international office in Tokyo, Japan.
 1997: Steve Jobs returns to Apple and becomes CEO. Apple starts to focus on
design and user experience.
 2001: Apple releases the iPod, a portable media player that revolutionizes the
music industry.

3. HISTORY: THE 2000’S
 2007: Apple launches the iPhone, a touchscreen smartphone that becomes a global
sensation.
 2010: The iPad, a tablet computer, is released and becomes another huge success for
Apple.
 2011: Apple becomes the world's largest company by market capitalization, overtaking
ExxonMobil.
 2014: Apple launches the Apple Watch, its first foray into wearable technology.
 2015: Apple becomes the first US company to reach a market capitalization of $1 trillion.
 2016: Apple opens its first retail store in Dubai, UAE, and expands its presence in China.
 2018: Apple becomes the first company in history to reach a market capitalization of $1
trillion.

4. APPLE TODAY
 Market Value: Approximately $2.78 trillion USD
 Revenue: $347.1 billion for fiscal year 2021
 Profit: $93.8 billion for fiscal year 2021
 Total assets: $383.0 billion as of September 25, 2021
 Total equity: $67.4 billion as of September 25, 2021
 Employees: As of September 2021, Apple had approximately 147,000
full-time employees worldwide.

7. APPLE KEY STRATEGIES
 Retail Stores: Apple has opened over 500 retail stores in more than 25
countries, making its products and services accessible to customers around the
world. These stores are designed to provide a consistent customer experience,
regardless of location, and showcase Apple's products in a sleek and modern
environment.
 Partnerships: Apple has partnered with local distributors and carriers to make
its products available to customers in countries where it does not have a retail
presence. These partnerships help Apple reach a broader audience and create new
markets for its products.

8. APPLE KEY STRATEGIES
 Localization: Apple has localized its products and services to meet the needs
of customers in different regions. This includes offering language support for
different languages, adapting products to meet local regulatory requirements, and
incorporating local content into its products and services.
 Manufacturing: Apple has established manufacturing facilities in multiple
countries, including China and India, to take advantage of lower labor costs and
expand its supply chain. This has enabled Apple to reduce its costs and increase its
production capacity.

9. LICENSING STRATEGIES
Apple's licensing strategy has helped the company generate additional
revenue and expand its reach in various markets. Apple has licensed its
technology and intellectual property (IP) to third-party companies in a
number of ways over the years.
 Software licensing: Apple has licensed its software, such as its Mac
operating system and various applications, to other companies. For
example, Microsoft has licensed Microsoft Office for Mac from Apple.

10. LICENSING STRATEGIES
 Patent licensing: Apple has licensed some of its patents to other companies,
allowing them to use Apple's technology in their own products. For example, Apple
licensed some of its patents related to wireless communications to Nokia in 2011.
 Component licensing: Apple has licensed some of its components, such as its
Lightning connector and MagSafe technology, to third-party companies. This allows other
manufacturers to create accessories and peripherals that are compatible with Apple's
products.
 Brand licensing: Apple has also licensed its brand to other companies, such as
accessory manufacturers and retailers, who use the Apple logo on their products or in
their marketing.

12. GLOBAL SOURCING
Positive impacts:
 Lower costs: By sourcing components and manufacturing services from countries
with lower labor costs, Apple can save money on production and increase profitability.
 Access to specialized skills: Global sourcing allows Apple to access specialized
skills and expertise in different regions, which can help the company innovate and stay
competitive.
 Market expansion: By working with suppliers and manufacturers around the world,
Apple can expand its market reach and offer its products to customers in more regions.

13. GLOBAL SOURCING
Negative impacts:
 Supply chain risks: Global sourcing can make Apple vulnerable to supply
chain disruptions, such as natural disasters or political instability in certain regions.
 Ethical concerns: Apple has faced criticism for working with suppliers that
have been accused of labor violations or human rights abuses.
 Quality control issues: Global sourcing can sometimes make it more difficult
for Apple to ensure consistent quality across its products, especially if it is working
with multiple suppliers and manufacturers in different regions.

14. WHY APPLE GOING GLOBAL
IS GOOD
 Increased Access: As Apple expands to new markets, people in those countries
gain access to Apple's products and services. This means they can enjoy the same
benefits and features that Apple users in other parts of the world have been
enjoying for years. This also creates new markets for Apple to tap into, which can
help drive the company's growth.
 Improved Economies: Apple's global expansion can also help improve
economies in the countries where it operates. By creating new jobs and investing in
local infrastructure, Apple can help boost economic growth and contribute to the
development of these regions.

15. WHY APPLE GOING GLOBAL
IS GOOD
 Innovation: By tapping into new markets and working with new
partners, Apple can gain access to new ideas and perspectives. This can
help drive innovation and lead to the development of new products and
services that benefit users all around the world.
 Brand Awareness: As Apple expands globally, its brand becomes
more widely recognized and respected. This can help increase demand for
its products and services, which can help the company grow and succeed
in the long term.

16. POTENTIAL DOWNSIDES
 Cultural Barriers: As Apple expands to new markets, it may encounter cultural
barriers that make it difficult to succeed. For example, certain products or features that
work well in one country may not be as popular or necessary in another. Apple may need
to adapt its products and services to meet the needs and preferences of customers in
different regions, which could be costly and time-consuming.
 Ethical Concerns: Apple's global expansion may also raise ethical concerns,
particularly if the company engages in practices that are viewed as exploitative or
harmful. For example, some people have criticized Apple for its use of low-wage labor in
countries like China, where workers may not have access to the same rights and
protections as workers in other parts of the world.

17. POTENTIAL DOWNSIDES
 Market Saturation: As Apple expands to new markets, it may face increased
competition from other companies that are already well-established in those regions.
This could make it difficult for Apple to gain a foothold and achieve the same level
of success it has enjoyed in other parts of the world.
 Supply Chain Challenges: Finally, Apple's global expansion could create
challenges in its supply chain. As the company sources materials and manufactures
products in different parts of the world, it may encounter logistical and regulatory
challenges that could disrupt production and cause delays.

18. EVALUATION
Apple is a highly successful and influential technology company that has
built a strong brand and loyal customer base. Its financial performance
has been consistently strong, and the company has demonstrated a
commitment to innovation and technological advancement. However,
Apple's high prices and focus on premium products may limit its appeal
to some consumers, and its complex supply chain presents risks and
challenges that must be managed carefully.

19. REFERENCES
 Apple, Inc. (2021). Apple Suppliers 2021.
 Retrieved from
http://images.apple.com/supplierresponsibility/pdf/Apple_Supplier_List_2021.pdf
 Kayle, Leon. (2021, April 6). Apple and Intel Cease Use of Conflict Minerals. Triple Pundit.
 Retrieved from http://www.triplepundit.com/2021/04/apple-intel-cease-conflict-minerals/
 Exploring Management - John R. Schermerhorn
 Schermerhorn, John. (2020). Exploring Management (3rd ed.). Kendallville, IN: Courier
Kendallville Inc.

20. THANK YOU