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Buyer Personas 101: How to Build Perfect Profile

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Buyer Personas 101: How to Build Perfect Profile

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The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.

The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.

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