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6 Signs A Company Takes Marketing Seriously

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6 Signs A Company Takes Marketing Seriously

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CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9

CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9

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6 Signs A Company Takes Marketing Seriously

  1. 1. !. 3. 4. 6. byAdobe -- 6 SIGNS A COMPANY TAKES MARKETING SERIOUSLY According To The "2015 CMO Impact Study," Firms That Take Marketing Seriously... ...have almost two-thirds higher market share than those that don't. 2. ...include CMOs in their company-level strategymeetings nearly all of the time. ...are led by CMOs who possess both analytics and creative know-how. ...measure and hold their CMOs accountable for results. s. ...retain their CMOs for nearly a year longer than those that don't. ...employ CMOs with strong backgrounds in marketing,sales,and finance. - BASEDON THE'1015CMO IMPACTREPORf,AUTHORED BYKIMBERLYAWHITLER CREATED BY FOR http://Www.cmo.com/al'tidcS/2015/5/8/2015·cmo-impact-study.html aOberflip c:r4Q.

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