20240509 QFM015 Engineering Leadership Reading List April 2024.pdf
UX STRAT USA 2017: Sharon Bautista, "From Product to UX Strategy: Experimenting in the Open at Mozilla"
1. From Product to UX Strategy:
Experimenting in the Open at Mozilla
UX STRAT USA
September 19, 2017
Sharon Bautista
@happy_stomach
2. About me
• Based in Chicago
• Researcher on Firefox UX team
• Qualitative research on topics
related to how people use the
internet
Myself pictured with two of my UX teammates and Firefox at our all-company meeting this past June
3. Today’s roadmap
• Mozilla’s story
• Browser as product
• Experimentation at Mozilla
• Experimentation & UX strategy
5. Then Now
2003
Mozilla
Foundation
founded
1998
Mozilla project
formed at
Netscape
2004
Firefox 1.0
released
2010
First Firefox
mobile
release
2013
Firefox OS
launches
2017
Mozilla
acquires
Pocket;
(November)
Firefox 57
released
2005
Mozilla
Corporation
created
Mozilla’s story
Source: https://wiki.mozilla.org/Timeline
6. To ensure the Internet is a global
public resource, open and accessible
to all. An Internet that truly puts
people first, where individuals can
shape their own experience and are
empowered, safe and independent.
Mozilla’s mission
Mozilla Foundation
Mozilla Corporation
7. What the mission means
• Profit is not the ultimate goal
• Priorities include:
• Protecting privacy of our users
• Ensuring they have choices about technology they use
• Removing barriers to the internet
• Open source community
8. Browser as Product
Image source: https://www.flickr.com/photos/mozillaallhands/27900398622/in/album-72157669425118160/
9. Desktop browsers, 2008-2010
• IE: 77.41%
• Firefox: 17.22%
• Safari: 2.70%
• Opera: 1.83%
• Other: 0.84%
• Chrome: 0%*
Source:http://www.netmarketshare.com/browser-market-share.aspx?qprid=1&qptimeframe=M&qpsp=110&qpnp=25
*Chrome’s first release was in September 2008
11. The laptop screen of a participant in one of Mozilla’s research studies. This participant used terms like “browser” and “search” and “Google” interchangeably.
17. Forbes article about Test Pilot’s Send experiment:https://www.forbes.com/sites/leemathews/2017/08/04/firefox-makers-new-app-makes-secure-file-sharing-a-breeze/#351bb17d1d03
18. Home page of the Test Pilot website: https://testpilot.firefox.com/
26. enhancements
4. learn
5. stop or ship
Test Pilot Process (continued)
launch
decisions
(more)
engineering
(more)
user research
(more)
user
experience
(more) QA
(more)
security
(more) legal
(more)
marketing
better browser
share
learnings
28. What Test Pilot has helped Mozilla realize
• Defined way of evaluating ideas
• Array of functions necessary for shipping a user-centered product
• Constraints of learning goals and time limits
• Timely, data-informed decision-making
29. How Test Pilot supports UX strategy
• Way to collect data needed for user-centered decisions
• Identify and set aside what’s *not* working
• Helping to inform what’s included in next generation Firefox
31. “I feel like Firefox and Mozilla has: 1) a hiring
strategy for UX professionals, 2) a general
(positive) change in culture around accepting
UX design and research into the product
development fold, and 3) ux process work, but I
don't know that we are 'done' (or will ever be
done?) creating one, unified ‘UX Strategy’.”
- Firefox UX team member
33. • Test Pilot: https://testpilot.firefox.com/
• Test Pilot Wiki: https://wiki.mozilla.org/Test_Pilot
• Test Pilot Medium: https://medium.com/firefox-test-pilot
Resources