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UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS
The document discusses using performance continuums to evaluate concepts rather than true opposites. It recommends embracing both sides of continuums yet instead of choosing one or the other. Continuums should be sorted into similarly granular clusters and avoid narrowing concepts too soon. Dualities sometimes dissolve which can create freedom or panic depending on one's identity being tied to just one side of the duality.
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UX STRAT 2013: Dan Klyn, DETERMINING WHAT GOOD MEANS
- 1. Presented by DanKlyn from DETERMINING WHAT GOOD MEANS
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- 21. Acquire Service Optimize Innovate NowFuture Engagement Conversion
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- 24. Whenever a dualitystarts to dissolve, those who felt trapped at one end of it suddenly feel enormous freedom... But, by the same token, those who defined their identity by their allegiance to one pole of the duality (and rejection of the other) feel exposed. This can create wide-scale social panic... AXIS THINKING ( excerpt from Brian Eno's diary ) 1995-2005
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- 28. TIPS FOR USINGPERFORMANCE CONTINUUMS • don’t: settle for OR • do: embrace YET • do: use grammatical symmetry • don’t: use true opposites • do: sort continuums into similarly-granular clusters • don’t: start sorting and narrowing too soon
- 29. - Richard SaulWurman
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