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The User Experience of You - Jen Dalton

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Join this session as the presenter shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you.

Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on:

1. How to assess your current brand (in person and digitally)
2. Identify what is unique about you and how to stand out
3. Develop your personal brand plan and how to stand out online

Stand Out to Get In

Published in: Career
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The User Experience of You - Jen Dalton

  1. 1. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. The User Experience of You June 2015 Jen Dalton 1
  2. 2. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. 2
  3. 3. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Your personal brand is your… 3 Reputation Promise Calling Card Reason to Say YES Experience Emotional Connection
  4. 4. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Goals for today 4 Your Brand Today Tools & Actions Be Your Best Self
  5. 5. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. 3 Reasons Why You Don’t Have One 5
  6. 6. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. 5 Reasons You Need a Personal Brand 6 Self Awareness Value Stand Out Relevant IMPACT Build Your Brand Before You Need It
  7. 7. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. CHANGE Asking people to try something new… 3
  8. 8. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. 8 Connect quickly and move people Functional Economic Emotional
  9. 9. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Don’t Know Yourself, Can’t Sell Yourself Know Yourself (Discover) First Impressions Last (Define) Build a Relevant Brand (Differentiate) The Art of the Pause (Protect) Interact with Intention (Build) Be a Noisebreaker Not a Noisemaker (Leverage) 9
  10. 10. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. How do you show up? 10 Reality Perception How You See Yourself Who is your audience?
  11. 11. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Gain clarity on your why. 11 LowPassion&PurposeHigh Early Life Later 2012 – “Ah Ha” Moment Rowing Coach 1 year People Manager Marketing Strategy I am the Purpose Sherpa for executives and entrepreneurs.
  12. 12. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Asking for feedback is critical 12 ______________ Choose words that describe you (Ex: fun, responsive, gutsy, on time, people person) _______ ______________ Ask customers to describe you (internal & external) _____ ______________ Do these words align with what you would want said about you?_____ Direct Intelligent Creative Beyond the Box Confide nt Strategic
  13. 13. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Which audience cares about what you can offer? 13 Customer Segment: Customer Segment: Customer Segment:
  14. 14. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. First Impressions are Critical Know Yourself (Discover) First Impressions Last (Define) Build a Relevant Brand (Differentiate) The Art of the Pause (Protect) Interact with Intention (Build) Be a Noisebreaker Not a Noisemaker (Leverage) 14
  15. 15. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. The elements of a first impression 15 55% 38% 7% The 3 V’s of Your First Impression Visual Vocal Verbal
  16. 16. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. 16 First Digital Impression
  17. 17. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. First Face to Face Impression 17
  18. 18. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Key Concepts for You Today Know Yourself (Discover) First Impressions Last (Define) Build a Relevant Brand (Differentiate) The Art of the Pause (Protect) Interact with Intention (Build) Be a Noisebreaker Not a Noisemaker (Leverage) 18
  19. 19. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. What makes you unique & original? Company Related Your Skill Set Your Passions / Interests
  20. 20. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. If you are yourself, there is no one like you. Soundbites Stories Experiences 20
  21. 21. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Sound bites should be concise & precise 21 “Be a Noisebreaker, not a Noisemaker” “Define your brand or others will” “Personal branding is not personal bragging.”
  22. 22. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Key Concepts for You Today Know Yourself (Discover) First Impressions Last (Define) Build a Relevant Brand (Differentiate) The Art of the Pause (Protect) Interact with Intention (Build) Be a Noisebreaker Not a Noisemaker (Leverage) 22
  23. 23. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Think before you act. You cannot take it back. 23
  24. 24. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Key Concepts for You Today Know Yourself (Discover) First Impressions Last (Define) Build a Relevant Brand (Differentiate) The Art of the Pause (Protect) Interact with Intention (Build) Be a Noisebreaker Not a Noisemaker (Leverage) 24
  25. 25. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Video / Photos Attending / Speaking Conferences Presentations Social Media Speaking / Meet Ups Writing Community Ways to Build Your Brand 19
  26. 26. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Topics Internal Evidence External Day to Day Communications (email, etc.) Writing/ Blogging Talks/ Conferences Visual (Photos, Videos) Your Department Associations Organizations Certifications LinkedIn/ Intranet Pick 3 Topics You Know & Grow Your Relevance
  27. 27. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Build an intentional user experience Clarity ConfidenceCompetence Consistency 27
  28. 28. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. The first 100 days are critical 28 Awareness Familiarity ConsiderationChoice Loyalty Where do you “wow” prospects & customers?
  29. 29. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Key Concepts for You Today Know Yourself (Discover) First Impressions Last (Define) Build a Relevant Brand (Differentiate) The Art of the Pause (Protect) Interact with Intention (Build) Be a Noise breaker Not a Noise maker (Leverage) 29
  30. 30. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Being a Noisebreaker means being Relevant (Authenticity + Mastery² + Empathy) * Action = Relevance
  31. 31. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Step away from the shiny objects 31
  32. 32. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Map your key relationships, any gaps? 32 Dean Thomas, “Mapping Your Network”, © 2009 Inside Your Team Inside Your Department Outside Your Department JuniorPeersSeniors
  33. 33. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Identify your user experience plan for the year 33 Jun Jul Aug Sept Oct Nov Dec Keep Stop Doing Start Doing Change / Tweak User Experience Road Map
  34. 34. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Set aside time for You (no one else will) • Block 10’ a day to share any content via email or LinkedIn that builds your brand • Monday Morning Matters (or Friday) • Plan for the week, what is coming up that you have to get right • Prep for meetings • Know who is there • Practice what you will say & what points are on brand for you 34
  35. 35. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. 1 2 3 3 Actions from Today 26BrandMirror © 2015 | @BrandMirror
  36. 36. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Thank You! Jen Dalton jendalton@brandmirror.com www.brandmirror.com @BrandMirror 3 Sessions – first to email me with feedback! 27
  37. 37. BrandMirror © 2015 All Rights Reserved. APPENDIX
  38. 38. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Increasing your relevance and visibility Outside Your Company Inside Your Company Your Team YOU 38
  39. 39. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Coach Entrepreneur Unique Promise of Value Gutsy leader committed to enabling others to live their passion and deliver on their unique promise of value through structured ways to move the needle on their brand and their impact. Front Line People Manager (Operations) Product Management Chief of Staff Define Your Promise 39
  40. 40. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Attention span of a goldfish 40
  41. 41. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Key Concepts for You Today Know Yourself (Discover) First Impressions Last (Define) Build a Relevant Brand (Differentiate) The Art of the Pause (Protect) Interact with Intention (Build) Be a Noisebreaker Not a Noisemaker (Leverage) 41
  42. 42. BrandMirror © 2015 All Rights Reserved. In a recent Jobvite survey, 55% of recruiters change their mind about a candidate once they see their social media profile.
  43. 43. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. Be clear on your value and your goals 43 Highlight Your Transferable Skills Communicate Your Goals & Interests Show Up Prepared to Every Interaction Know What Skills Matter Know & Grow Your Network
  44. 44. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. You Build Your Relevance in Every Interaction 12-13-13 © Media Mates Oy 02-04-14 © monkeybusinessimages 07-08-13 © shironosov 05-01-13 © pagadesign Build Trust & Transparency In Your Team How to make virtual work Know When to Show Up in Person Consistent meeting times Identify key meetings & attend Clear roles & expectations Do network when you visit Let people see you (video when possible, put your photo on your email) Make offers to present on relevant topics & represent your team & dept Attend conferences (virtual or in person) and share your learnings Rotate responsibility for leading meetings, organizing events, and reporting out on projects Give, Give, Get (send helpful articles, recognition, help others)
  45. 45. Join Us @BrandMirror BrandMirror © 2015 All Rights Reserved. “Know, Show, Grow” – William Arruda Purpose, Passion, Vision, Values Strengths Audience Logo, Name, Tagline Colors & Fonts, Images & Visuals Evidence, Stories & Sound Bites Physical & Digital Marketing Website & Social Media LinkedIn, Resume & Bio Your Personal Presence 45 YOU
  46. 46. BrandMirror © 2015 All Rights Reserved. I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -Maya Angelou

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