Join this session as the presenter shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you.
Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on:
1. How to assess your current brand (in person and digitally)
2. Identify what is unique about you and how to stand out
3. Develop your personal brand plan and how to stand out online
Stand Out to Get In
Harvard Business School historian Nancy Koehn
"The average American attention span in 2013 was about 8 seconds. The average attention span in 2000 was 12 seconds. And then get this kicker - the average attention of a goldfish is 9 seconds.“
The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain.
Researchers in Canada surveyed 2,000 participants and studied the brain activity of 112 others using electroencephalograms (EEGs). Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.
Help me finish this sentence, what is your personal brand?
An object at rest will stay at rest, forever, as long as nothing pushes or pulls on it. An object in motion will stay in motion, traveling in a straight line, forever, until something pushes or pulls on it.
The fastest way to create inertia is to appeal to their head and heart – with the core value proposition that is relevant to the heart.
The first thing I do with any client is I research them. I do an assess based on what I find online to tell me their story. Then when I meet with them, I begin to talk about what they want to be out there and we assess the gaps. I also will go interview their team mates and clients to understand how they show up.
When I meet with clients it usually to help them get clarity on what they are really good at and help them express it. To do that I need to know their story. Mapping out the inflection points in your life where you felt meaningful and you made a difference can help you understand what you are good at and where you can really make an impact.