As the CTO of NewsWhip, a social discovery and content analytics platform, Andrew has led a number of product launches and has been involved in building a team from 2 to 60. In his presentation, Andrew discusses everything around product launches. He highlights reducing risk by doing a pre-mortem and challenging assumptions.

1. Launch @ UXDX
Andrew Mullaney Co-Founder/CTO
Image: instagram.com/theblondeabroad/ via Spike

3. Why did you build this product?
• Commercial KPIs – B2B / B2C
• Sales metrics
• User metrics
• Marketing metrics
• Crafting the story
Which will require a lot of Planning!

5. Planning a launch:
• Effort - Estimated delivery date
• Finance
• Marketing efforts
• Content/Press
• Conferences
• Paid
• Partners
• Dev/Testing/Alpha/Deploy/Scale

7. Can you de-risk?
• Customers pay in advance?
• Test marketing on your friends?
• Speak to journalists in advance
• Do a pre-mortem
• Challenge assumptions – play devils advocate
• Beware of Deadlines

8. Launch Day

10. Launch day
• Should not be stressful
• Execute plan – have it well communicated before
• Expected the unexpected – have a role back plan
• Expected the expected – you might end up on TV

12. The real work starts…
• KPI + Monitoring – are the working/right?
• Feedback + Iteration and improvement
• Stability!
• Staying ahead of the competition + Technology
• Motivating your teams to be the best

13. Thanks
Q + A