Think Big, Start Small

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Discussing the art of creating and building impactful products - Cartrawler's Head of Product talks through a full understanding of your customers (both direct and indirect) and how to understand and better educate your customers on your product.

Technology

Think big, start small.
Theart ofcreating and building impactful product.

• Is it worthwhile?
• Is it innovative?
• Is it nuanced?
WIN

Worthwhile?
?
How much
will I learn?
What’s the
risk?

go native?
to takeon some (or all) of the culturetraits of those aroundyou

Car rental
• Complex and unlimited
• Self service
Transfers, taxis
• Simplicity and limited point to point
• Service
Why?

53%
of users didn’tunderstandthedifference betweenbasicandpremium
insurances.

Third party insurance provider
premium
Covers the3,000euro‘liability’ but should youdamage the car,you
haveto pay it to the car rentalcompany and reclaim it from the
insuranceprovider.
Car rental company
basic
Doesn’t cover youfully should youdamage the car but
limits damage fees to somewhere around 3,000euro at
most.

of ourcustomers travelwitha
companion.
85%

• Worthwhileness?
• Innovativeness?
• Nuanced?

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