1.
Prototyping at
Finnair
26th March 2019 / UXDX Helsinki
Marja Ojala

2.
Prototyping is…
The activity of making basic models or designs for a
machine or other industrial process

3.
Prototyping is…
“Bringing life to static designs. Also
enhancing communication of ideas”
“Making an idea tangible and feasible
enough that helps people
communicate the idea and bring them
on the same page”
“A tool used to test and validate a
concept before significant investment
of time, money & effort is made”
“Prototyping means building a sample
of an idea in order to proof a concept
and/or test and validate”
“Prototyping makes
me a better designer”
“If a picture is worth 1000 words, a
prototype is worth 1000 seminars” -
IDEO

4.
Prototyping is… a state of mind
Doing design, not only talking about design
Being ready to be proven wrong
A craft for all designers, but not only for designers

5.
BREADTH
DEPTH
AURINKOMATKAT
PAYMENT
FINNAIR.COM
MOBILE APP
IN-FLIGHT
AURINKOMATKAT
APP

6.
Onboarding passengers to WiFi portal
/ Testing
/ Discussion between teams & technicians
Animations for seat map
in app
/ Discussion between designers
/ Made during design review
Paper prototyping

7.
Audiobooks in app
/ Discussion between devs
/ Discussion between
designers
Basic prototyping / Sketch, InVision, Axure
Payment methods in
app
/ User testing
/ Discussion between teams
/ Discussion between designers
and devs

8.
Aurinkomatkat Kaupunkiloma
/ Qualitative user testing
/ Communication between the team, business & stakeholders
Complex prototyping / Axure
Aurinkomatkat OmaLoma
/ Communication within the team
/ Tool for developers

9.
Complex prototyping / Miscellaneous
From app to
onboard WiFi
portal
/ Technical POC and
possibilities
/ Discussion between
teams
/ Testing
Payment form
/ Communicating wishes
towards external stakeholder
/ Communication within team
/ Dev + designer collaboration
/ Evaluation future efforts

10.
• Axure
• Sketch prototyping
• Paper & pen
• InVision
• Principle
• Flinto
• Adobe After Effects
• InVision
• Excel
Upcoming
• Scenario scripts & props
10
Prototyping tools

11.
11

12.
12
Thank you!