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Prototyping at Finnair, - Marja Ojala, Lead Designer

“Bringing life to static designs. Also enhancing communication of ideas”, Marja Ojala, Lead Designer, Finnair discusses the value of prototyping and the design processes at Finnair.

Video of talk is available on the UXDX YouTube channel;
26th March 2019
Helsinki, Finland

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Prototyping at Finnair, - Marja Ojala, Lead Designer

  1. 1. Prototyping at Finnair 26th March 2019 / UXDX Helsinki Marja Ojala
  2. 2. Prototyping is… The activity of making basic models or designs for a machine or other industrial process
  3. 3. Prototyping is… “Bringing life to static designs. Also enhancing communication of ideas” “Making an idea tangible and feasible enough that helps people communicate the idea and bring them on the same page” “A tool used to test and validate a concept before significant investment of time, money & effort is made” “Prototyping means building a sample of an idea in order to proof a concept and/or test and validate” “Prototyping makes me a better designer” “If a picture is worth 1000 words, a prototype is worth 1000 seminars” - IDEO
  4. 4. Prototyping is… a state of mind Doing design, not only talking about design Being ready to be proven wrong A craft for all designers, but not only for designers
  6. 6. Onboarding passengers to WiFi portal / Testing / Discussion between teams & technicians Animations for seat map in app / Discussion between designers / Made during design review Paper prototyping
  7. 7. Audiobooks in app / Discussion between devs / Discussion between designers Basic prototyping / Sketch, InVision, Axure Payment methods in app / User testing / Discussion between teams / Discussion between designers and devs
  8. 8. Aurinkomatkat Kaupunkiloma / Qualitative user testing / Communication between the team, business & stakeholders Complex prototyping / Axure Aurinkomatkat OmaLoma / Communication within the team / Tool for developers
  9. 9. Complex prototyping / Miscellaneous From app to onboard WiFi portal / Technical POC and possibilities / Discussion between teams / Testing Payment form / Communicating wishes towards external stakeholder / Communication within team / Dev + designer collaboration / Evaluation future efforts
  10. 10. • Axure • Sketch prototyping • Paper & pen • InVision • Principle • Flinto • Adobe After Effects • InVision • Excel Upcoming • Scenario scripts & props 10 Prototyping tools
  11. 11. 11
  12. 12. 12 Thank you!