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Traceability Across the Entire Food Supply Chain - H. Jeffrey Castillo


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Slide deck from Agriculture Technology Summit 2016

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Traceability Across the Entire Food Supply Chain - H. Jeffrey Castillo

  1. 1. Traceability Across the Entire Food Supply Chain Barilla Expo Product Special Edition Case History H. Jeffrey Castillo Head of Quality & Food Safety Region Americas 1 “Give people food you would give your own children” Pietro Barilla February 18, 2016
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  3. 3. Every day our Products are chosen by 50 Million People. Our Complexity: 3 13 Brands. 160 Production lines. Over 650 Products. 30 Production sites. More than 100 Export Countries. 50 types of packaging materials More than 8.000 employees. More than pasta dishes. 550.000 tons of soft wheat. 1.400.000 tons of durum wheat 800 types of raw materials. 1200 Suppliers Over 1.800.000 tons of products sold. 40 Copackers. 2.000.000 Analyses for RM/PM/FP.
  4. 4. Our Presidium: from «Field to Fork» 4 TRACEABILITY PROCESS
  5. 5. 5 Barilla Corner at FUTURE FOOD DISTRICT Interactive tables with the Special Edition content 
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  8. 8. Objectives: Complete visibility of the whole supply chain by collecting all the production and transformation data from “field to fork”. The Barilla partnership with S4F Initiative 2 dedicated items (Farfalle, Basilico Sauce) with a dedicated package + QR (Quick Read) Code QR code printed in each consumer unit useful to access to Web IT Platform with all the data / info related / linked to: - one specific production lot - all the phases “from FIELD TO FORK” 
  9. 9. 9 The Future Balance between the information requests and the information overload? Phase I: mapping and observing people, shoppers and stakeholders reactions
  10. 10. Thank you !! February 18, 2016 10
  11. 11. 11 Traceability: the insights • This Pilot Project is a step in the future compared to the traditional Traceability Systems • This Pilot project offers something different: a challenging balance between scientific approach and communication/interaction • It is about not just what we do, but how we do • It is a matter to make available a large quantity of information to consumers in a very transparent way • It is about growing awareness around a product inside and outside the Company