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Advanced Technical SEO in 2020 - Data Science
- 1. @TylerReardon#AdvancedSearchSummit What is Advanced Technical SEO in 2020? Tyler Reardon SEO Strategist at
- 3. @TylerReardon#AdvancedSearchSummit Technical SEO Any tactic that impacts crawling, indexing, or rendering. Log File Analysis Internal Linking JavaScript SEO (SSR) 301 Redirect Mapping
- 4. @TylerReardon#AdvancedSearchSummit HTTP Request HTTP Response SERVERCLIENT Server Error (5XX)Client Error (4XX)
- 5. @TylerReardon#AdvancedSearchSummit HTTP Request HTTP Response SERVERCLIENT Server Error (5XX)Client Error (4XX) Front End Development Back End Development
- 9. @TylerReardon#AdvancedSearchSummit What is Data Science?
- 10. @TylerReardon#AdvancedSearchSummit Data Collection Discovery of Data Insight Quantitative data analysis to help steer strategic business decisions Development of Data Product Production-level algorithm solutions operating at scale (such as a recommendation engine) Business Value
- 11. @TylerReardon#AdvancedSearchSummit Apply data science principles and frameworks to SEO.
- 12. @TylerReardon#AdvancedSearchSummit Marketing Data Science SEO Historically, SEO has been here.. It really needs to be here.
- 13. @TylerReardon#AdvancedSearchSummit An SEO Strategy is only as good as the data it’s based on.
- 14. @TylerReardon#AdvancedSearchSummit Reality What is Measured Correct Correct Type 1 Error False Positive Type 2 Error False Negative True False True False
- 15. @TylerReardon#AdvancedSearchSummit SEO is full of false positives.
- 16. @TylerReardon#AdvancedSearchSummit Epicycles of Data Analysis Hypothesis Testing Confidence Intervals Sampling Methods Bayesian Statistics Apply Data Science Principles and Frameworks
- 17. @TylerReardon#AdvancedSearchSummit Marketing Data Science SEO SEO could be here.
- 19. @TylerReardon#AdvancedSearchSummit How can I apply this to drive insights?
- 20. @TylerReardon#AdvancedSearchSummit Data Scientist, SEO Target August 2019 – Present 1 mos
- 22. @TylerReardon#AdvancedSearchSummit Ask a Question Explore Data Quantitative Analysis Interpret Results Communicate Results 5 Core Activities of Data Analysis
- 23. @TylerReardon#AdvancedSearchSummit Why is traffic declining? 1. Ask a Question
- 24. @TylerReardon#AdvancedSearchSummit 2. Explore the Data Export To csv
- 28. @TylerReardon#AdvancedSearchSummit https://jupyter.org/ Jupyter Notebook is a web-based application that allows you to create documents that contain live- code, equations, visualizations, and text.
- 29. @TylerReardon#AdvancedSearchSummit Pandas is a python library used for data manipulation and analysis. Pandas = Excel for Python https://pandas.pydata.org/
- 45. @TylerReardon#AdvancedSearchSummit We don’t deserve to rank for this query.
- 49. @TylerReardon#AdvancedSearchSummit We don’t deserve to rank for this query.
- 51. @TylerReardon#AdvancedSearchSummit Ask a Question Explore Data Quantitative Analysis Interpret Results Communicate Results 5 Core Activities of Data Analysis
- 53. @TylerReardon#AdvancedSearchSummit We’re SEO Data Scientists!
- 54. @TylerReardon#AdvancedSearchSummit Additional Python Applications: Natural Language Processing (NLP) Machine Learning Automated Reporting Data Visualization Web Scraping
- 55. @TylerReardon#AdvancedSearchSummit Advanced Technical SEO in 2020 is replacing Excel with a programming language.
- 56. @TylerReardon#AdvancedSearchSummit Advanced Technical SEO in 2020 is replacing intuition with confidence intervals.
- 57. @TylerReardon#AdvancedSearchSummit Advanced Technical SEO in 2020 is data science.
- 58. @TylerReardon#AdvancedSearchSummit Additional Resources Python Statistics An Introduction to Statistical Learning Programming in Python 3 - ZyBooks Fundamentals of Data Analytics (Python) - ZyBooksLearn Python 3 - Codecademy Data Analysis with Pandas - Codecademy Statistics and Probability – Khan Academy Free SEO Tools built in Python – SearchTools.io
- 59. @TylerReardon#AdvancedSearchSummit Looking to work for a company that prioritizes SEO? We’re hiring! Email: tylerreardon@carfax.com Free Lunch on Fridays | Dogs in the Office | Monthly Happy Hours Generous Vacation Time | Closed the last week of December
Editor's Notes
- These topics are very technical in nature. Knowing how google crawls and indexes your site and the status codes that can be returned during that process is technical
- Knowing the difference between the client and the server is technical. Don’t have to be an engineer to get it but you’re scratching the surface..
- Recently, however, there’s been a shift in our industry..
- In the coming decade, all of these tactics, the entire pyramid will be considered technical SEO.
- That’s what I want to talk to you about today. Let’s talk about another field I’m excited about..
- A data scientist is someone who knows more about computer science than…. When I talk about data science, I’m talking about the process of obtaining insights from data, often large data sets.
- Lack of ambiguity around how it’s performed. SEO feels like a guessing game. In data science, there are frameworks available for solving problems and principles you follow
- We could really benefit from applying data science principles and frameworks to SEO
- Google is becoming more complex. Google is a data product. If we’re going to keep up, we need to be here.
- When we employ some of these tools and frameworks we’re actually going one step further and becoming SEO data scientists