User Experience Design and Your Company
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Can we get away with just a hiring a contractor? Experience design is a necessary part of every product development or creative technology process, but how and when we integrate the experience design practitioner into the process and the team is filled with misconceptions and antiquated perspectives. We’ll talk about adjusting the way we think about experience design, an answer the question In-House or Contractor?
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User Experience Design and Your Company
- 2. AWESOME
- 3. YAY!
- 4. WAIT. Something is wrong with this question.
- 5. 1. The Experience Design roll isn’t as important as other roles in the company.
- 7. 2. Your product will do just fine with a little bit of experience design.
- 8. Experience design is not a commodity.
- 9. Experience design is not a luxury.
- 10. It’s not anà la carte sort of thing.
- 11. 3. You only have two choices.
- 12. Start over.
- 13. Is it possible to get the full benefit of an Experience Designer’s most important and necessary contributions when working in a non-employee relationship?
- 14. Is it possible to get the full benefit of an Experience Designer’s most important and necessary contributions when working in a non-employee relationship? YES
- 15. A shift in thinking must happen.
- 16. Bring into the team. Not just the process.
- 21. Don’t think of them as a Contractor. Think of them as a Colleague.
- 22. Thank you. If you’d like to hear more or talk about similar, you can find me here. tyeshasnow.com @tyeshasnow Portland Oregon | 2011
Editor's Notes
- Is it necessary to hire an in-house experience designer?Or Can we get away with hiring a contractor?When I was asked to speak on this topic my first response was.
- People want experience designers!
- It’s an exciting time for our industry and it’s great to know that we’ve gotten to a place where we no longer question the very need of an experience designer.But instead are looking to best understand how to integrate this role into our projects and companies.
- This question perpetuates 3 misconceptions that’s I’ve seen regularly out in the real word. I’d like explains these a bit before letting telling what I think the answer is.
- So it’s an option to get by without a dedicated person.You’d never hire a contract CEO or CTO. I’ve rarely even heard of a contract Creative Director. So why would do we think wecan get by without an Experience Director. Do we really want our strategy and interaction model defined and owned by a temporary staffer? Most of the projects we do, the experience and interaction design is the product. With startups launching and dropping like flies everyday it doesn't take a huge leap to conclude that there is something missing in the product development process. This lack of experience design leadership is a pretty good guess.My hope would be that every project has a dream team consisting of a perfect balance of talents.
- How would these guys have made it if they only had BA pop in from time to time?I couldn’t decide if we were BA or Murdock…..I don’t what do you think? Maybe Hannibal. Depends on the team I guess.My point isWith any endeavor you need the perfect balance of talent and perspective. Each one considered as important as the next. I’d love to see this team be the new standard.
- The question implies that in addition to not needing this person fully integrated into the team that experience design can be applied SPARINGLY and DESCRETELY.I’ve heard people say many times that the “whole company is responsible for the user experience.” This may be true but there is a difference between that and bringing in A true experience design process.
- It’s not just about brining a ux designer in to do discrete tasks like user research or wireframing. It’s also abouthaving someone to weave a thread of consistency, by holding the torch of the project and user goals And to create a process that is responsive and forward thinking.
- Dedicated Full-time staff or an uncommitted contractor. So……. as it stands, if you really believe in the design process you are faced with the choice having someone In House at a big cost (if you can find someone), or someone outside of the team who’s contributions will be limited. This is a difficult position seeing that we’ve already decided that the role is just as important as the others and that you can’t just sprinkle UX about the project. So let’s imagine there is a 3rd choice and I’ll get to that in a second
- So if we reject all this stuff and ask the question again. The question you really want to ask is.
- CLICK Absolutely. YES.
- Although this is a complicated question. I would like to say no. I would rather say every startup for example should have a ExperienceDesigner founder. butAs it is right now The non-employee relationship is better for both the Designer and the Business. As much as I love being part of a team in the traditional way . ExperienceDesign is the type of work that benefits from variety and constant change. Businesses find someone who is working on multiple projects at once. They’ll be someone who is nimble, excited and generous. Ready to share her skills with the wider community. But I say all of this with a caveat.
- To do this we need to change our thinking about the non-employee role. In the typical contractor relationship…We never have quite the authority to do our job correctly. We miss key pivot points We are often brought in too late to really do what we do best. We also don’t have the established relationships necessary to guide and steer the product design by working closely with other team members
- You have to bring the Experience Designer into the inner fold of your team. Not just in to perform tasks on a roadmap. Financial relationship and physical location are not important. What is important is to have someone committed to your project over the long term and integrated them into the organization and process at the highest level
- Dudes we need to make ourselves available to more projects We don’t have luxury to hide ourselves away in companies. It’s a busy busy time and There are very few seniorExperience Designers out there It is the responsibility of every one of us to make themselves available this next wave of innovation
- Every time project that moves forward without an Experience DesignerThe God of Brilliant Successful Projects dies a little inside.
- Here’s how you do it. Think of them as everyone’s buddy andSchedule working sprints for this person around the major pivot points of each discipline(diagram)These are the primary activities of product design. You can probably see where you land.The spiral represents the development cycleas it moves through theses again and again.
- The circles show the points where Experience Design should be included. You can see it weaves through the entire cycle. These are also Major pivot points for each Discipline.You can view this online later and tell me what you think. In addition to thisInclude them in all major discussions, cc them on email,keep them in the loop when they aren’t currently working on something. AND FINALLY
- Thank you.