A PowerPoint on what digital marketing is and the projection of it.

1. DIGITAL
MARKETING
Ty Davis

2. WHAT IS DIGITAL
MARKETING
Digital Marketing refers to any marketing methods
conducted through electronic devices. This may ne
through social media, websites, blogs, videos, or email.
Digital Marketing so successful due to the number of
users on different media applications.
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3. HOW DID DIGITAL
MARKETING
START
Digital Marketing was first used in the
1990s when Web 1.0 rolled out. Web
1.0 allowed users to find information
they wanted but did not allow them to
share. As we have moved over to
Web 2.0, this has allowed everyone
to share whatever they would like.
Thus, allowing for digital marketing to
reach new levels
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4. TOP LARGEST DIGITAL
MARKETING
PLATFORMS
TIKTOK
INSTAGRAM
FACEBOOK
TWITTER
Allows users to create short videos with companies using
advertisements in between
Allows users to post pictures or videos to their profile for
friends and customers to see.
Also allows users to post to their profile for others to see but
has created another part to the app called marketplace. This
allows users to buy and sell items on the app.
Allows users to tweet any thought or idea on to their profile for
others to see.
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5. BASIC STATISICS ABOUT USERS
7.1
B
4.8
B
77
%
NUMBER OF USERS
WITH A SMARTPHONE
AROUND THE WORLD
NUMBER OF USERS WITH
SOME SOCIAL MEDIA ACCOUNT PERCENT OF
BUSINESS THAT USE
SOCIAL MEDIA TO
MARKET THEMSELVES
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6. TARGETED AUDIENCE PER PLATFORM
Younger generations
Most companies target the younger generations
on social medias, such as Instagram, Facebook
and TikTok. This is due to the younger
generations adapting to the new medias.
Older Generations
Due to social media platforms being so new,
most of the older generations are not on them.
Companies thus find other ways to target them.
This can be through email, television and text
messages.
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7. PROJECTED GROWTH
13%
Projected amount of users
coming to media apps by 2026.
11%
Projected growth in business to
use social media applications
by 2026.
99B
Projected value of social media
by 2024.
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8. WHO WILL USE
THIS IN THE
FUTURE?
Businesses
As the world becomes more technology dependent, businesses will
keep becoming more dependent on technology and media to get to
customers.
Everyday People
As projected, the world will keep pushing towards technology. This
will intrigue businesses to find new customers.
Government
As we have seen, we have seen government officials get vocal
online. With this, we will see more and more do it as well.
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9. RECAP
As we have seen, the room for digital
marketing has nothing but growth
ahead. The analytics and statistics
show it, plus we have all seen it. We
will see greater uses of it in the
future with both the consumers and
the businesses.
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10. SOURCES
THE HISTORY AND EVOLUTION OF
DIGITAL MARKETING [UPDATED]
(SIMPLILEARN.COM)
Smartphone Statistics in 2022: Everything in Your Pocket
(internetadvisor.com)
SOCIAL MEDIA MARKET SIZE, ANALYSIS | INDUSTRY REPORT
2024 (AMERIRESEARCH.COM)
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