Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Contstant Contact Toolkit - 20minute.academy

1,001 views

Published on

Slides for today's http://20minute.academy webinar introducing the new Toolkit Platform of Constant Contact.
Please find more information on my blog: http://businessbluebird.com/constant-contact-toolkit/

Published in: Business
  • Be the first to comment

The Contstant Contact Toolkit - 20minute.academy

  1. 1. Halfmoon Yoga B•B•Q Build Your Marketing Toolkit A framework for small businesses and organizations. © 2014
  2. 2. Frithjof Petscheleit Accredited Local Expert, Constant Contact 2 frith@bluebirdbc.com facebook.com/BusinessBlueBird @BlueBirdBC
  3. 3. Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Offers & Promotions Events & Registrations 3 Newsletters & Announcements Feedback & Surveys
  4. 4. Marketing has changed Goals and objectives 4 Pillars of Marketing Success Get found (discoverability) Nurture relationships, grow your lists, increase loyalty Use campaigns that drive action Analytics and decision-making Next steps 4 Agenda
  5. 5. Marketing | Goals & objectives | 4 pillars | Next steps
  6. 6. Marketing You have an advantage You can be your authentic self
  7. 7. 7 marketing Marketing At its core, marketing is about eliciting a physical and measureable response
  8. 8. 17 Marketing Engagement is the new word of mouth
  9. 9. 19 Marketing Small business marketing isn’t Color schemes Catchy slogans Super Bowl ads “Pretty” emails
  10. 10. 20 Marketing Small business marketing is Getting measureable results Delivering on your promise Nurturing relationships
  11. 11. Marketing | Goals & objectives | 4 pillars | Next steps
  12. 12. Goals & objectives 22 Marketing goals Reach new customers, donors Drive repeat business, support Nurture leads and relationships members, advocates, volunteers Engage Increase donations, revenue
  13. 13. Goals & objectives Get more specific with objectives 23 Drive donations this month Deliver content to tradeshow leads Fill seats on a Sunday
  14. 14. Goals & objectives Get more specific with objectives 24 Fill seats on a Sunday
  15. 15. Goals & objectives 29 Is it a good objective? Three questions to ask 1 2 Will achieving this objective help my business grow? Is this objective attainable? 3 How will I measure it, or my progress towards it?
  16. 16. Marketing | Goals & objectives | 4 pillars | Next steps
  17. 17. 32 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions
  18. 18. 33 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Mobile Search & SEO Social Listings
  19. 19. 34 4 Pillars Getting found & discoverability Engage & nurture relationships Campaigns that drive action Analytics & making decisions Engagement marketing List growth & management Loyalty Permission CASL compliance THANK YOU Bonus Of fer ! Mobile Search SEO Social Listings
  20. 20. Engagement marketing List growth management Loyalty Permission CASL compliance THANK YOU Bonus Of fer ! 35 4 Pillars Newsletters Announcements Feedback Surveys Offers Promotions Events Registration Getting found discoverability Engage nurture relationships Campaigns that drive action Analytics making decisions Mobile Search SEO Social Listings
  21. 21. Results reporting Analytics – “so what?” Adjustment and iteration Hypothesis testing Newsletters Announcements Feedback Surveys Offers Promotions Events Registration Engagement marketing List growth management Loyalty Permission CASL compliance THANK YOU Bonus Of fer ! 36 4 Pillars Getting Found Discoverability Engage Nurture Relationships Campaigns That Drive Action Analytics Making Decisions ? Mobile Search SEO Social Listings
  22. 22. 37 4 Pillars Getting Found Discoverability Engage Nurture Relationships Campaigns That Drive Action Analytics Making Decisions Newsletters Announcements Feedback Surveys Offers Promotions Events Registration Engagement marketing List growth management Loyalty Permission CASL compliance THANK YOU Bonus Of fer ! Results reporting Analytics – “so what?” Adjustment and iteration Hypothesis testing ? Mobile Search SEO Social Listings
  23. 23. Marketing | Goals objectives | 4 pillars | Next steps
  24. 24. 39 Next steps This is important
  25. 25. 40 Next steps You can do this!
  26. 26. 41 Next steps Start where you are And where your customers and relationships are. SAVE!
  27. 27. QA Strategies for a digital world Frithjof Petscheleit BlueBird Business Consulting YOUR PHOTO HERE YOUR LOGO HERE
  28. 28. 44
  29. 29. SPECIAL OFFER Sign up for your Constant Contact Account Today • Free Campaign Design($199 value) • Free Initial Account Set-Up( $120) • 30 Minute Consultation • List upload • List segmentation • Free Webinar or Quickstart workshop • Free month on Constant Contact Account up to 500 names For Existing Customers • 30 Minute Review of your last campaign($65) • Review content • Review subject • Review results metrics • Discuss possible improvements • Free Webinar or Quickstart workshop Frithjof Petscheleit BlueBird Business Consulting YOUR PHOTO HERE YOUR LOGO HERE

×