Social media for artists

307 views

Published on

Slide-deck of my presentation about Social Media for Artists on May 4th 2013 in Kelowna BC.
Held at #heARTschool

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social media for artists

  1. 1. #heARTschoolMay4th2013
  2. 2.  Artists aren’t business people (?) Social Media the two-way street The 3 Secrets to Social MediaSuccess Licensing and sharing art Identifying Social Media Platforms What platform is right for you?
  3. 3.  Your Blog Facebook Pages Twitter Pinterest Soundcloud Instagram Etsy
  4. 4.  A new Dimension to◦ Marketing◦ Customer Service◦ Communication◦ Networking A new Customer◦ Connected◦ Informed◦ Greater Reach
  5. 5.  The real power is in the network! Don’t confuse “social proof” with followercounts Brand advocates are “word of mouth onsteroids” On the core of Social Media are the humanconnections
  6. 6. Open communicationCommunityEasy to share content
  7. 7.  http://creativecommons.org http://mirrors.creativecommons.org/movingimages/webm/WannaWorkTogether_480p.webm
  8. 8.  http://foter.com/blog/how-to-attribute-creative-commons-photos/
  9. 9. #heARTschoolMay4th2013
  10. 10.  Your Blog Facebook Pages Twitter Pinterest Myspace Soundcloud Instagram
  11. 11.  Free or self hosted Full control Creating a library Share content
  12. 12. oOpen communicationCommunityEasy to share content
  13. 13.  Largest Social Media Platform 50%+ active users Spend time Easy share The average Canadian has 190 Friends onFacebook
  14. 14. Profile Page GroupFor Friends andFamilyFor publicpromotionFor CollaborationFlexible privacysettingsPublic, indexed byGoogleCan be open or“secret”By invitation only Users “Like” =subscribeAdd users to agroup orAsk to join
  15. 15.  Cover Image◦ Limitations Apps◦ Photo◦ Custom◦ More Timeline◦ Highlights
  16. 16. Everything that“Happens” is an“Edge”RelationshipUser-EdgeFacebookgeneratedValuesTime Decaywww.whatisedgerank.com
  17. 17. Open communicationCommunityEasy to share content
  18. 18.  Micro Blogging 140 characters Share Text, Pictures, Links, videos, sounds…. 300 Million active users A little harder to get into Real time networking Used by most other tools to transportmessages
  19. 19.  @yourname◦ Short◦ Unique◦ Try to stay away from Numbers and _◦ Branding◦ Easy to type◦ Easy to remember
  20. 20. Your Twitter Profile is your Business card First Impressions count!◦ Consistent Branding◦ Custom Avatar (No egg)◦ Bio◦ Custom Background
  21. 21.  Avatar◦ Image size 81 x 81 pixel◦ Clear head shot◦ Square Logo◦ Branding◦ No .gif wiggly pictures◦ No dogs, kids, trees……Many people remember you by your Avatar ratherthan your name!Don’t change too often!
  22. 22. Open communicationCommunityEasy to share content
  23. 23.  Musicians Create song mixes Be part of the music community Showcase your music
  24. 24. oOpen communicationCommunityEasy to share content
  25. 25.  http://youtu.be/P7hh7lRPOdE Record Sounds Share Sounds Follow others Comment on sounds Embed files in blog or Facebook
  26. 26. Open communicationCommunityEasy to share content
  27. 27.  Visual Content (Images and Video) 86% of users are female Collect like on a pegboard/ scrapbook Follow boards and friends Comment on pins Share pins Link back to original Group boards Indicate for sale items
  28. 28. Open communicationCommunityEasy to share content
  29. 29.  Photoapp Filters + Frames Create /share Follow Owned by Facebook Be aware of image rights Connect with other artists!
  30. 30.  http://tweet4ok.com/how-one-artist-uses-instagram/
  31. 31. Open communicationCommunityEasy to share content
  32. 32. Mind what you have learned. Save you it can~Yoda

×