3. 3C’s Analysis
• Company- PrepMyInterview was founded in
2017 by IIM alums.
• Helps in preparing and appearing for
interviews.
• Customer- B2B and B2c Customers
• Competitors- Naukri.com, Udemy,
Geeksforgeeks, educative.io
4. SWOT Analysis
Strengths:
Flexibility in terms of learning
schedule
Veteran and experienced team
Technologies are updated
Self-funded
Cost effective
Weakness:
Practices of e-learning not widespread
Physical absence of a trainer
Marketing activities low
Small team
Poor website layout
Opportunities:
Open and accessible training
Professional development
Continuous updating of skills
Online business to boom after
COVID 19 scenario
Threats:
Competition is high
Data privacy
Economic recession
Business model can be imitated
Limited use due to technical constraints.
5. Porter’s Five Forces Analysis
• Competition in the industry is high
• Potential of new entrants into the industry is
moderate
• Power of suppliers is less
• Power of buyers is high
• Threat of substitute products is less
6. Work done in the organization
• Building lead bank.
• Generated 4500 leads with a conversion rate
of 15%.
• Designed growth funnel.
• The jobs to be done framework.
• Competitor analysis using growth hacking
7. Objective
The objective of the study is:
• Studying different criteria of digital marketing.
• Learning the growth hack techniques in order
to grow business.
• Applying concepts (hands-on) of specialized
modes of social media marketing into ed-tech
lead generation and growth funnel processes.
• Identify key areas for improvement.
8. Methodology
PRIMARY DATA For identifying company’s image
1) Research Instrument Questionnaire
2)Sample Size 70
3)Sampling Technique Non Probability & Convenience
4)Data Collection Period 25.04.2021-15.05.2021
SECONDARY DATA The data was collected through various websites, journals and
magazines. These were readily available and inexpensive to obtain. Google scholar
was also considered during the research.
9. Findings
• Lack of awareness
• Company uses only pull marketing
• Visibility is not that high
• User experience is not shared
• Landing page is not updated
• Not active on social media platforms
10. Recommendations
• Spending on Advertisement like SEO, SEM,
Google web page listing, Google adverts, web
crawiling
• Entertain referral programs
• Update the landing page
• Promoting the company
11. Learnings from the project
• Get to know about challenges and opportunities in
corporates.
• Learned the emerging form of driving data i.e., growth
hacks.
• Fulfilling each and every requirement of the clients is very
important.
• I was able to practice all that I have learned in the given
period.
• Time management is a big management lesson is what I
have learnt.
• Observation is the best teacher.
• Work life balancing.
12. Limitations
• Details of the company was not available
• Understanding of the financials of the company was
not possible as it was confidential and can’t be
revealed.
CONCLUSIONS
More people will be asking for the package once:
• Visibility is increased
• Awareness goes on a higher level
