why would businesses use Search engine marketing

1. Chinese Digital and Data Service
Business & Digital marketing
Tudo Digital and Data Service
www.t-digital.net

2. Chinese Digital and Data Service
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Start-up
Developing
Mature
Decline
Business developing route

3. Chinese Digital and Data Service
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Start-up
Capital loans
People specific and technical
Product fledging
Market limited

4. Chinese Digital and Data Service
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Start-up Business
Referrals 20%
Network 30%
Sales person 20%
Trade shows 15%
Internet 10%
Free trial and others 5% Barrier
Lack of Product Recognition 25%
Lack of trust 15%
Customer Cost of change 30%
Customer Risk of change 20%
Customer Satisfaction of existing 10%
Internet - Customer cost of change

5. Chinese Digital and Data Service
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Developing
Lack of cash
Product developing
Market expanding but limited to certain areas
Adjusting of strategy
Solution
Capital in by crowd funding
On customer needs
Cross-border
Brand Awareness
New market identify
Developing Business

6. Chinese Digital and Data Service
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Management
Cash cow
Market share
Product
Profit
To be improved Continue to invest Margin rate
New market
Business in mature

7. Chinese Digital and Data Service
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Declining
Low market share
Low margin
Outdated product
High operation cost
Solution
Strip down
Move to new market
Lower cost
declining Business

8. Chinese Digital and Data Service
www.t-digital.net
Internet - Customer Cost of change
New market identify
New market expansion
Strip down or move to new market
Solution-New market

9. Chinese Digital and Data Service
www.t-digital.net
New market barriers
Consumption habits
Business culture
Distance
Language
Acceptability
Local protection The best solution to communicate with new market

10. Chinese Digital and Data Service
www.t-digital.net
Internet sales
Alibaba
Amazon
Ebay And more
However
Too many categories
Customers hard to find
Business can’t show the whole advantages
Website regulation and limitations

11. Chinese Digital and Data Service
www.t-digital.net
Solution
Own website
Rich display
Rich information
Direct to customers
Easy management But
Awareness
Acceptability
Lack of trust
and more to be solved

12. Chinese Digital and Data Service
www.t-digital.net
Online search engine marketing is the best way to step over barriers To reach China market, Baidu is the choice
Vast population on Baidu
More than 80% Chinese search engine market share
Direct
improve acceptability
improve trust
And spring further to China market
Approach:

13. Chinese Digital and Data Service
www.t-digital.net
Tudo Digital and Data Service build partnership peter@t-digital.net