Transaction Overview On April 17, 2017 Oracle Corp (NYSE:ORCL) announced a definitive agreement to acquire Wercker. Wercker allows software developers to create Docker containers and more quickly build and deploy applications onto various cloud platforms through its opensource CLI, SaaS platform, and APIs Wercker was founded in the Netherlands in 2012, and has raised $7.5m in total funding to date. This marks Oracle’s third acquisition to date in 2017. Apiary acquired in January Webtrends Infinity assets in March Oracle’s Shift Towards the Cloud and its Affect on the Mid-Market Since the release of Database 12c in September 2016, Oracle has been aggressively acquiring cloud technologies that align with its strategy to develop an IaaS and PaaS cloud computing platform to rival AWS. Both the acquisitions, Apiary and Wercker, were of start-up capabilities targeted towards the developer community, allowing coders to accelerate development efforts. This is likely to increase the adoption of the Oracle platform from enterprises and consumer application developers alike. Oracle’s core focus, of shifting towards the cloud has a significant impact on mid-market enterprise software and service companies operating under its ecosystem. If adoption of Oracle’s platform one day rivals that of AWS’s, and IaaS/PaaS can reliably maintain large enterprise systems, then on-premise providers will need to quickly rethink their business model. Companies that are not well-positioned for this transition will have a difficult time reacting to the changes. About True Blue Partners, LLC True Blue Partners is a boutique M&A advisory firm that serves lower mid-market enterprise software and IT service companies, and provides its clients with over 20 years and of investment banking and technology business operations experience. It’s founders have extensive experience on all sides of a deal as a financial advisor, private investor, and founder operator, which allows for a unique perspective into the challenges and needs that companies face within the lower mid-market.

1. Oracle Acquires Wercker
Sunil Grover, Managing Partner
sgrover@truebluepartners.com
(669) 231-8770
Deal Financials
undisclosed
Transaction Overview
• On April 17, 2017 Oracle Corp (NYSE:ORCL) announced a
definitive agreement to acquire Wercker.
• Wercker allows software developers to create Docker
containers and more quickly build and deploy applications
onto various cloud platforms through its opensource CLI,
SaaS platform, and APIs
• Wercker was founded in the Netherlands in 2012, and has
raised $7.5m in total funding to date.
• This marks Oracle’s third acquisition to date in 2017.
o Apiary acquired in January
o Webtrends Infinity assets in March
Spotlight
April 18, 2017

2. Oracle’s Shift Towards the Cloud and its Affect on the Mid-
Market
• Since the release of Database 12c in September 2016, Oracle
has been aggressively acquiring cloud technologies that
align with its strategy to develop an IaaS and PaaS cloud
computing platform to rival AWS.
• Both the acquisitions, Apiary and Wercker, were of start-up
capabilities targeted towards the developer community,
allowing coders to accelerate development efforts. This is
likely to increase the adoption of the Oracle platform from
enterprises and consumer application developers alike.
• Oracle’s core focus, of shifting towards the cloud has a
significant impact on mid-market enterprise software and
service companies operating under its ecosystem. If
adoption of Oracle’s platform one day rivals that of AWS’s,
and IaaS/PaaS can reliably maintain large enterprise
systems, then on-premise providers will need to quickly
rethink their business model. Companies that are not well-
positioned for this transition will have a difficult time
reacting to the changes.
Latest Oracle Acquisitions
Enterpris
Date Enterprise
Announced Acquirer Target Business Description Value
3/10/2017 Oracle Corporation Webtrends Inc, Infinity Infinity Platform provides a complete picture of how customers interact with their brands across any
digital channel. It will become a part of the Oracle Marketing Cloud.
-
1/19/2017 Oracle Corporation Apiary Inc. Apiary provides the leading API-First platform designed specifically to help companies accelerate and
control the design, development, and documentation of APIs.
-
11/21/2016 Oracle Corporation Dyn Inc. Dyn Inc. operates as a cloud-based Internet performance company. It helps companies to monitor,
control, and optimize online infrastructures. The company offers products for various categories in
the areas of Internet intelligence, traffic management, domain service, and message management.
-
9/18/2016 Oracle Corporation Palerra, Inc. Palerra, Inc. provides security coverage for cloud platforms. It offers LORIC, a cloud security
automation platform to protect enterprises cloud footprint from branded applications, such as
Microsoft Office 365 to infrastructure, including AWS, and more.
-

3. About True Blue Partners, LLC
True Blue Partners is a boutique M&A advisory firm that serves
lower mid-market enterprise software and IT service companies,
and provides its clients with over 20 years and of investment
banking and technology business operations experience. It’s
founders have extensive experience on all sides of a deal as a
financial advisor, private investor, and founder operator, which
allows for a unique perspective into the challenges and needs that
companies face within the lower mid-market.