How to market to today's consumer

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Larry Anderson Consultants

Today you need a 3 step approach to getting new customers - Traditional/Direct/Social - here are some thoughts on why

Business

Your Customer’s World

Less Time

More
Choice

Your Customer’s World

Less Time

More
Choice

3000
Messages

Your Customer’s World

Less Time Info at
their
More fingertips
Choice

3000
Messages

Your Customer’s World

Less Time Info at
their
More fingertips
Choice
More
demands
3000 on them
Messages

Your Customer’s World

Less Time Info at
their
More fingertips
Choice
More
demands
3000 on them
Messages
Technolog

For a sale to happen your customer must…

For a sale to happen your customer must…

Need

For a sale to happen your customer must…

Need Urgency

For a sale to happen your customer must…

Need Urgency

Awareness

For a sale to happen your customer must…

Need Urgency

Awareness

Trust

3 ways to connect with
your market
Traditional
One-way communications
Promotional

3 ways to connect with
your market
Traditional
One-way communications
Promotional

Direct
Two-way communications
Qualifying

3 ways to connect with
your market
Traditional
One-way communications
Promotional

Direct
Two-way communications
Qualifying

Social
Multi-way communications
Sharing

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