We're looking at strategies for advertisers in the Entertainment industry, focusing on a barbecue festival in Chandler, AZ. Find out how AdCellerant can help drive traffic and sell tickets to your events.

1. Case Study: Entertainment

2. 2
Entertainment Strategies –
Audience Extension

3. Awareness
Interest Intent
Purchase
3
We provide campaign planning and management expertise that leverages data,
consumer purchasing habits, purchasing windows and buying funnel to establish
consistent communication throughout the purchasing journey.
TARGETING
PLATFORMS
DESKTOP
MOBILE
VIDEO
EMAIL
Digital Strategies
Audience Extension
RETARGETING
CONTEXTUAL
DEMOGRAPHIC
GEOGRAPHIC
BEHAVIORAL
IP TARGETING
SEARCH RETARGETING
TARGETING
MICROPROXIMITY
NATIVE

4. Digital Entertainment Strategies
Audience Extension
We’ll optimize across content targets, data sets &
platforms based on performance
Frequently Used Targeting Mix / Options
Gen. Pop
• Run of network within target zip codes of your direct market area
Frequently Used Content Targeting Options
• Arts & Entertainment, Food & Dining, Music Channel, Family, Pop Culture, Shopping
Data Targeting
• Concert Goer
• Festival Goer/Event Goer
• Concert Ticket Intender
• Music Enthusiast & Affinity *Specific Artist & Genre Available
• Dining Out
• Foodies
• IP / Specific Physical Address List Matches
• Look Alike Data of Converters
Retargeting
• Desktop site visitors
• Display & pre-roll
• Search retargeting
Multi-platform Targeting – Right Audience Across All Screens

5. Entertainment Testimonial
Digital Marketing
Event Overview
The Plan
The Results
The client needed to
continue to drive
enrollment and leads to
it’s admissions
department to fuel it’s
continually growing
programs and classes.
They’re cost per lead
through other online
marketing was too high
and they needed a
provider who could
deliver a cost per lead
below $400.
The Challenge Creative: Clean,
Highlights clearly the
event details, clear
Interpretation of
Event, Shows Date,
Shows Cost
Chandler BBQ Festival features
more than 60 BBQ pit masters
serving an abundance of
outrageous BBQ creations in
downtown Chandler. The 6th annual
festival featured BBQ, Beer, Music
and contests.
Campaign Goals:
• Increase awareness of Chandler BBQ Festival
• Sell tickets / ticket packages
• Drive visitors to their website
• Increase sales / conversion through other lead sources
Campaign Results: January 2015 Campaign
• 585,103 Impressions delivered
• 776 clicks or a .13% CTR
• Over 200 post click ticket purchases transactions
• 27 post impression ticket purchases
C H A N D L E R B B Q F E S T I V A L

6. Keep In Touch
6
AdCellerant.com/blogFacebook.com/AdCellerant
LinkedIn.com/company/AdCellerant @AdCellerant
Brock Berry, CEO
brock@adcellerant.com