1. P U R P O S E O F A M E D I A K I T
X Y L I F E S T Y L E B R A N D I N G
2. W H A T I S A M E D I A K I T ?
ā¢ A document with images and words that describes your brand to complete
strangers
ā¢ Surmises your brand to complete strangers; i.e., you canāt hold discussions
with thousands of people in order to explain the greatness of your brand
ā¢ A tool of mass marketing distribution via email, mail, social media, events,
etc.
ā¢ A āstand aloneā document i.e. persuasively represents the brand in your
absence
3. B E N E F I T S O F A N E F F E C T I V E M E D I A K I T
ā¢ Creates interest with store owners and buyers
ā¢ Generates interest by traditional mediaā¦starts the conversation with
editors
ā¢ Leads to articles by bloggers and influential social media profiles
ā¢ Helps convince potential Brand Ambassadors to participate
4. I T E M S I N A M E D I A K I T
ā¢ Brief bio of company foundersā¦2 paragraphs
ā¢ Description of Brand - 2 paragraphs. Who is the target market? What type
of ladies should want this? What makes it different than the competition?
ā¢ Marketing imagesā¦i.e., not literal product images, but alluring, emotive
images
ā¢ Press Release - 3 paragraphs. Summarizes bio and brand description, and
then makes some sort of announcement, e.g. production of new line
complete
5. S I X S E C O N D S T O S U C C E E D O R F A I L
ā¢ Most recipients will receive media kit in email
ā¢ Average view time of email ad material is six seconds
ā¢ We must HOOK them with dazzling, alluring, professional grade images
ā¢ IMAGES, IMAGES, IMAGES
T H E G O A L : E N G E N D E R C U R I O S I T Y T H A T L E A D S T H E M T O C O N T A C T U S
6. N E X T S T E P : M E D I A K I T A L I G N E D T O M A R K E T
S E G M E N T S
ā¢ A media kit should be consistent with your overall Brand Positioning
ā¢ Practical steps to take to design a media kit properly aligned:
ā¢ Write down words and topics we know they use and like
ā¢ Write down activities that represent the lifestyle you are selling
ā¢ Review and use key words important to Google search rankings