Presentation by Nick Illsley at Traveline Conference 2012

1. Spectator Journey Planning –
the first dedicated Games planner
Nick Illsley

2. SJP – why, what and how?
London 2012 is the public transport games but:
- Some routes are already very busy
- Some stations are working at capacity
- The Javelin is a great asset but distorts calculated travel times
So LOCOG/ODA/TfL and DfT devised Travel Demand Management
- Advice to Businesses
- Marketing and Communications
- Travel Information Services
The SJP is designed to give bespoke advice to spectators and to
enable them to have a good travel experience as part of their great
London 2012 day out
But it is a world first and needed to tackle some new journey planning
challenges that will leave a real legacy

3. SJP – why, what and how? 2
Based on Transport Direct proven technology, also cost-effective
solution as it re-uses software and gives Great Britain coverage
But adds in new functionality:
- Hosted in the cloud to give extra scalability
- Plans to venues with additional access time
- Matches supply and demand with routing algorithms
- Allowed planning a year in advance so launched in July 2011
- Lets uses navigate to modal booking sites to buy travel tickets
- Includes real-time information and has a mobile version
- Lets users find level access routes and/or routes with staff assistance
- Provides car planning to park and ride and blue badge parking sites

4. The Demand Challenge
SJP - Peak Hour Journeys Planned
12,000
10,000
8,000
6,000 Peak Hour Plans
Peak Plan Checks per Hour
Peak Total Plans per Hour
4,000 Notional TD peak plans per hour
o
d
n
u
P
e
a
y
s
r
J
l
2,000
0
Apr-Jun 2011 Jul - Sep 2011 Oct - Dec 2011 Jan - Mar 2012 Apr - June 2012 July - Sep 2012
-2,000

5. The Technical Solution

6. Venue with queuing time

7. TDM rules – journey on SJP

8. Accessibility info

9. Real-time for public transport

10. RTI in car – incident information

11. Olympic Route Network (ORN)

12. Usual duration

13. Increased duration

14. Mobile journey planner

15. Actual Results
User Sessions 3.9m
Unique Users 2.7m
Olympic Time Sessions 1.8m
Paralympic Time Sessions 0.4m
Olympic Mobile Sessions 0.6m
Paralympic Mobile Sessions 0.15m
Olympic Accessible Sessions 14.3k
Paralympic Accessible 12.1k
Olympic Travel News 131k
Paralympic Travel News 25k
Busiest Olympic Hour 21:00 30/07 12.6k
Busiest Paralympic Hour 21:00 30/08 4.2k

16. Target legacy areas
• Additional contingency IT capacity via cloud computing
• Complex SI in the cloud
• Future hosting solutions especially for scalability e.g. weather
• Planning to venues and additional access time
• Special events e.g. Notting Hill Carnival
• Matching transport supply and demand
• Travel demand management rules and outcomes
• Avoiding hotspots and overcrowded lines
• Accessible Journey Planning
• Simple yes/no logic
• Link to detailed location accessibility information
• Real time Information
• Extension of public transport real-time from London to rest of
Great Britain
• ORN example of major dislocation to road network e.g.
motorway major works and special events