This is a mock-up Digital Marketing Strategy for the Detroit Pistons for MSU's New Media Driver's License course.

1. Detroit Pistons’ Digital
Marketing Strategy

2. Target Audience
• Young professionals in the Detroit
area
• Aged 24-35
• Annual income $45,000+

3. Key Performance Indicators
• Attendance
• Concession Sales
• Social Media Presence
0
5
10
15
20
25
30
2009 2010 2011 2012 2013 2014
NBA Standing
NBA Standing

4. Internet Marketing Plan
• Facebook &Twitter competition
• Game-by-game winners
• $100 Palace voucher rewards

5. Tools &Tactics
•Social Media Sites
•Google AdWords camaign

6. Budget
Costs
Development Promotion Voucher Costs
• Development: $10,000
• Promotion: $15,000
• Voucher Costs: $8,200
• Total Cost: $33,200

7. Goals of Campaign
• Increases in attendance
• Higher concession sales
• Improved online presence