1) The nature of commerce - customer expectations are changing and businesses need to take adequate steps to move together with the market if they want to be successful. 2) Wholesale is growing really fast and customer expectations are moving from B2C space into B2B area.

1. Enable every commerce entrepreneur to
build the business of their dreams
Arthur G
Partnerships

2. How we started

3. The problem we solve
Carl Thompson, co-founder and former CMO of
TradeGecko, founded Crowded Elevator fashion
label in 2009.
• Connections in fashion and retail industry
• Strong retail traction
• Stockists and wholesale deals
Two years later... he went bankrupt.

4. The problem we solve
What Carl loved
● Designing t-shirts
● Building a brand
● Building customer and wholesale
relationships
What Carl ended up doing
● Master of 100s of spreadsheets
● Operations manager
● Debt collector

5. The tool that helps brands grow

6. TradeGecko is cloud based inventory
and order management software.
● Manage all your business
operations in one place.
TradeGecko

7. We now help businesses around the world
15,000
Users
90
Countries

8. What we have learnt from our customers

9. 1. Commerce is evolving rapidly, and business
owners need to think differently about their
workflow and ability to scale

10. Online and offline convergence

11. Helps boost your ranks
on Google searches
It’s not the same as
traditional retail
Online and offline convergence - the benefits
Great for products that
need a “try and buy”

12. Online and offline convergence - how you can do this
Pop up store
Click and collect
Stockists

13. 2. The B2B market is growing,
wholesalers and eCommerce brands
don’t want to be left behind

14. B2B eCommerce
B2C eCommerce
7.7T2017
2.4T
2017
B2B is
320%
Larger
The future of eCommerce - B2B vs B2C

15. B2B eCommerce
Start selling wholesale online
with your own B2B eCommerce
Platform
Let your wholesalers easily
reorder and pay online
Use stockists as a wholesale
deal and to spread awareness
about your brand
Identify trade shows that your
wholesale customers attend

16. What does all of this mean?

17. eCommerce sales
on Shopify
1. Build a data driver business

18. Online and offline convergence - what it looks like

19. How TradeGecko complements Shopify
Keep track of stock
across different
locations, including
Shopify POS.
Create purchase orders,
stock takes, track costs
and view complete
finances.
Integrate and manage
multiple stores in
different currencies and
languages.

20. Successful Multichannel Retailer
Smoochiezz - Multichannel retailers
● Singapore based cosmetics eCommerce retailer and wholesaler
● Sell via Shopify
● Also selling offline to department stores and pharmacies
● TradeGecko helps them integrate their online and offline sales,
plus manage their price lists

21. Retail presence /
stockists
Sell on mobile at
trade shows
eCommerce sales
on Shopify
Amazon Australia
2. Test new sales channels
Wholesale

22. Exploring Wholesale
Rohr Remedy
● Natural skincare wholesaler and retailer based in Cairns
● Sell online, wholesale online, at trade shows and to stockists
● TradeGecko's mobile app and multi-location features are
helpful at trade shows or on the go
● Multiple price lists & currencies help them deal with various
wholesale customers

23. Sell on mobile at
trade shows
Create
and send
invoices
Create Shipping
documents and
ship items
Purchase the
correct amount of
stock
eCommerce sales
on Shopify
Amazon Australia
Integrate with
Xero
+
3. Let technology do the heavy lifting
Retail presence /
stockistsWholesale

24. Blunt Umbrellas, Brand Owner, New Zealand / United States
● Patented, premium, “world’s best umbrellas”
● Sell B2C online via Shopify store and Amazon
● Sell B2B to stores and distributors around the world
● Integrated EDI to sell into Nordstroms and other retailers
● Fulfil using a mix of FBA (for B2C) and two 3PL warehouses for
B2B orders
● TradeGecko is the one place for all their B2C and
B2B orders and connects into their online stores,
and fulfilment providers.
Propelling Technology

25. Thank you