Crowdsourcing is changing the way we do work - and you will need to understand how to use it. Working with a crowd can give you access to the scale and expertise at a fraction of the cost of hiring in-house. Six panelists - thought leaders in the crowdsourcing industry - will offer tips for SMB marketers on how to use crowdsourcing tools for digital marketing success. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

1. TRADA PRESENTS
The Marketing Department of the
Future: Crowdsourcing Solutions for
SMB Marketers
Thursday, September 29, 2011

2. $25
#SMBCrowdsourcing
trada.com
Thursday, September 29, 2011

3. Thursday, September 29, 2011

4. Ross Kimbarovsky
Co-founder,
Crowdspring.com
In 2007, Ross left a successful 13 year career as a trial lawyer to pursue his dream of founding a
technology company (in part so that he could wear shorts and sandals to work every day) by co-
founding crowdSPRING – the world’s #1 marketplace for crowdsourced graphic design, industrial design
and copywriting services.
Lukas Biewald,
Chairman/Co-founder,
Crowdflower.com
Fergus Dyer-Smith
Peter LaMotte, President,
Co-Founder, CEO
GeniusRocket.com
Wooshii.com
Bryan Estes,
Director of Biz Dev Niel Robertson
BigDoor.com CEO, Trada.com
Thursday, September 29, 2011

5. Fergus Dyer-Smith
Co-Founder, CEO
Wooshii.com
By 2004 Fergus had spent several years building the UK’s leading student tour operator and Europe’s
largest Winter music festival and decided to swap his snowboard for a surfboard in South West Portugal.
A bizarre place to then co-found a start-up like Wooshii!
Wooshii is an on-line marketplace for video professionals servicing small businesses with videos for their
websites.
Lukas Biewald,
Chairman/Co-founder,
Crowdflower.com
Ross Kimbarovsky
Co-founder, Peter LaMotte, President,
Crowdspring.com GeniusRocket.com
Bryan Estes,
Director of Biz Dev Niel Robertson
BigDoor.com CEO, Trada.com
Thursday, September 29, 2011

6. Bryan Estes,
Director of Biz Dev
BigDoor.com
Bryan Estes is Director of Business Development and
Implementation Specialist for BigDoor, a company dedicated
to making the online world more rewarding by providing
gamification technology to non-gaming websites. Bryan works
closely with BigDoor’s partners to get them up to speed and
running quickly with gamification.
Lukas Biewald,
Chairman/Co-founder,
Crowdflower.com
Ross Kimbarovsky
Co-founder, Peter LaMotte, President,
Crowdspring.com GeniusRocket.com
Fergus Dyer-Smith
Niel Robertson
Co-Founder, CEO
CEO, Trada.com
Wooshii.com
Thursday, September 29, 2011

7. Lukas Biewald,
Chairman/Co-founder,
Crowdflower.com
Lukas Biewald is Chairman and co-founder of CrowdFlower, a crowdsourcing Internet company that
breaks large digital projects into small tasks and distributes them to workers around the world.
CrowdFlower engages a workforce of nearly 1 million people to complete more than 1 million
microtasks every day on behalf of a range of Fortune 50 companies.
Bryan Estes,
Director of Biz Dev
BigDoor.com
Ross Kimbarovsky
Co-founder, Peter LaMotte, President,
Crowdspring.com GeniusRocket.com
Fergus Dyer-Smith
Niel Robertson
Co-Founder, CEO
CEO, Trada.com
Wooshii.com
Thursday, September 29, 2011

8. Peter LaMotte,
President,
GeniusRocket.com
Peter LaMotte is President of GeniusRocket, a creative agency based in Washington DC. First hired by
GeniusRocket to run their marketing department, Peter eventually became President of the company
at which point he changed the business model from a crowdsourcing company running video and
design contests, to a creative agency powered by the creativity of vetted professional community.
Bryan Estes,
Director of Biz Dev
BigDoor.com
Ross Kimbarovsky
Co-founder,
Crowdspring.com Lukas Biewald,
Chairman/Co-founder,
Crowdflower.com
Fergus Dyer-Smith
Niel Robertson
Co-Founder, CEO
CEO, Trada.com
Wooshii.com
Thursday, September 29, 2011

9. Niel Robertson
CEO, Trada.com
Niel Robertson came to Colorado from Boston in 1998 to find out more about “this state he was
always flying over”. To his surprise, he liked it and started building companies. Along the way he built
two software companies, opened (and closed) a couple of restaurants, and learned how to love Fleece
and Flip Flops.
Currently, he is the founder and CEO of Trada, the world’s first and only crowdsourced paid search
marketplace.
Bryan Estes,
Director of Biz Dev
BigDoor.com
Ross Kimbarovsky
Co-founder,
Crowdspring.com Lukas Biewald,
Chairman/Co-founder,
Crowdflower.com
Fergus Dyer-Smith
Co-Founder, CEO Peter LaMotte, President,
Wooshii.com GeniusRocket.com
Thursday, September 29, 2011

10. Tap into the crowd: what is crowdsourcing?
Thursday, September 29, 2011

11. Crowdsourcing is the process of handing tasks
traditionally performed by one person...
Thursday, September 29, 2011

12. to a crowd of people.
Thursday, September 29, 2011

13. Lower
cost
Wide
range of
talent
Diversity
of Fast
thinking results
Simplified
hiring
Thursday, September 29, 2011

14. Crowdsourcing makes things attainable for SMB
marketers that they wouldn’t otherwise be able
to have.
Thursday, September 29, 2011

15. Content creation Translation
Software/website bug
Graphic design/video
testing
Microtasking Search marketing
(and more)
Thursday, September 29, 2011

16. The intern problem The expert problem
Thursday, September 29, 2011

17. Ross Kimbarovsky Lukas Biewald,
Co-founder, Chairman/Co-founder,
Crowdspring.com Crowdflower.com
Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com
Bryan Estes, Niel Robertson
Director of Biz Dev Founder and CEO,
BigDoor.com Trada.com
Thursday, September 29, 2011

18. How are these
workers paid?
Thursday, September 29, 2011

19. Ross Kimbarovsky Lukas Biewald,
Co-founder, Chairman/Co-founder,
Crowdspring.com Crowdflower.com
Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com
Bryan Estes, Niel Robertson
Director of Biz Dev Founder and CEO,
BigDoor.com Trada.com
Thursday, September 29, 2011

20. How can you make it
How are these
work for your
workers paid?
business?
Thursday, September 29, 2011

21. Ross Kimbarovsky Lukas Biewald,
Co-founder, Chairman/Co-founder,
Crowdspring.com Crowdflower.com
Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com
Bryan Estes, Niel Robertson
Director of Biz Dev Founder and CEO,
BigDoor.com Trada.com
Thursday, September 29, 2011

22. THURSDAY, OCT 6, 12:15PM EASTERN
Crowd and Community
Management for SMB Marketers
Game mechanics wizards BigDoor will share insight into crowd incentive and community
management, as well as practical steps SMB marketers can take to manage a crowd of virtual
workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing
theory ‘Crowd Mechanics’, will discuss specific elements necessary to managing a crowd of experts
to meet both individual and group goals.
Bryan Estes,
Director of Biz Dev
BigDoor.com
Niel Robertson
CEO, Trada
Thursday, September 29, 2011

23. THURSDAY, OCT 13, 12:15PM EASTERN
Crowdsourcing Content and
Distributing Across Channels
SMBs and larger companies struggle with creating enough/the right content, and with managing and
amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask
firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI,
and how to amplify your content to get the most value.
Mark Chatow Lukas Biewald,
VP of Marketing Chairman/Co-founder,
Servio.com CrowdFlower.com
Thursday, September 29, 2011

24. THURSDAY, OCT 20, 12:15PM EASTERN
Right Brains On Demand:
Crowdsourcing Video
Putting together effective web videos to market brands and products is a challenge for SMB
marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the
crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs.
They'll weigh in on which companies should have a marketing video strategy, what type of content
gets results, and how to successfully use crowdsourcing to get what you want out of video
marketing - without the crippling cost of a creative agency or in-house video team.
Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com
Anna Sawyer,
Marketing Manager,
Trada.com
Thursday, September 29, 2011

25. QUESTIONS!
Want more info?
dranda@trada.com
Ross Kimbarovsky Lukas Biewald,
Co-founder, Chairman/Co-founder,
Crowdspring.com Crowdflower.com
Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com
Bryan Estes, Niel Robertson
Director of Biz Dev Founder and CEO,
BigDoor.com Trada.com
Thursday, September 29, 2011