Tracxn -Top Business Models in New Zealand Tech - 18 Aug 2023

TRACXN TOP BUSINESS MODELS REPORT
August 18, 2023
NEW ZEALAND TECH

New Zealand Tech - Top Business Models Report Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
Contents
New Zealand Tech Funding Overview 3
Top Funded Business Models 4
One Pagers 7
Appendix 32
2

New Zealand Tech - Funding in last 1 year
3
Veterinary HealthTech $61.0M
Cybersecurity $60.9M
Auto IT $23.6M
Neurology $9.7M
Gesture Recognition $7.9M
Brands Tech $5.2M
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Icehouse Ventures
New Zealand Growth
Capita..
Blackbird Ventures
5
4
3
Early
Stage
Global From Day One
Icehouse Ventures
Blackbird Ventures
2
2
1
Late
Stage
Arcadea Group
Blackbird Ventures
Bessemer Venture Partners
1
1
1
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
$ Funding # Rounds
Mako Networks
(2000, Auckland)
$60.0M - Series B
Halter
(2016, Auckland)
$53.0M - Series C
Partly
(2020, Christchurch)
$23.6M - Series A
Toku Eyes
(2018, Auckland)
$8.0M - Series A
StretchSense
(2012, Auckland)
$7.9M - Series A
Kitea Health
(2021, Auckland)
$6.0M - Seed
The Better Packaging
(2001, Auckland)
$5.0M - Series A
Pictor
(2005, Auckland)
$5.0M - Series A
Tracksuit
(2021, Auckland)
$4.9M - Seed
Atomic
(2015, Wellington)
$4.5M - Series A
Kitea Health
(2021, Auckland)
$3.7M - Seed
First Table
(2014, Queenstown)
$3.5M - Series A
Auckland (82%)
Christchurch (12%)
Wellington (3%)
Queenstown (2%)
Dunedin (1%)
Others (1%)

Copyright © 2023, Tracxn Technologies Limited. All rights reserved.
New Zealand Tech - Top Business Models Report
New Zealand Tech - Top Funded Business Models - last 1 year
(1/5)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1-- Dairy Farm Management Software $53.0M 1 Halter | $53.0M | Series C Link
2-- Ophthalmic Diagnostic Tests $8.0M 1 Toku Eyes | $8.0M | Series A Link
3-- Sensors for Wearables $7.9M 1 StretchSense | $7.9M | Series A Link
4-- Online Packaging Services $5.0M 1 The Better Pa.. | $5.0M | Series A Link
5▲6 Covid Diagnostic Tests $5.0M 1 Pictor | $5.0M | Series A Link
6-- E-Commerce Software $4.9M 1 Tracksuit | $4.9M | Seed Link
7-- Membership Engagement $4.5M 1 Atomic | $4.5M | Series A Link
8-- Restaurant Reservation Software $3.5M 1 First Table | $3.5M | Series A Link
9▼1 Blockchain Networks $2.3M 1 SubQuery | $2.3M | Series A Link
10-- QEHS Management System $2.0M 1 Scannable | $2.0M | Seed Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

(2/5)
5
11-- Hydrogen Electrolyzers $1.6M 1 Bspkl | $1.6M | Seed Link
12-- Innovative Textile Materials $1.0M 1 Sapro-Tech | $1.0M | Seed Link
13-- Online Meat Delivery $921K 1 Opo Bio | $921K | Seed Link
14-- Multi Factor Authentication $905K 1 Authsignal | $905K | Seed Link
15-- Application Development Libraries $887K 1 Octana | $887K | Seed Link
16-- Text Analytics $800K 1 Pingar | $800K | Seed Link
17-- Communication Assistance Software $770K 1 Kara Technologies | $770K | Seed Link
18-- Conversational AI Development Platforms $613K 1 Ambit | $613K | Seed Link
19-- Tour Booking Software $400K 1 Roady | $400K | Seed Link
20-- Influencer Marketing for Brands $284K 1 eVouch | $284K | Seed Link

(3/5)
6

(4/5)
7

(5/5)
8

Recent Funding Rounds
Halter (2016, Auckland)
$53.0M - Series C - Mar 2023
Dairy Farm Management Software -
New Zealand
01
9
Back to index
Livestock Tech (Engender Technologies)
(# Cos: 90 | $90.6M)
Livestock Management Software (Figured)
(# Cos: 18 | $83.9M)
Cattle (Halter)
(# Cos: 6 | $81.3M)
Taxonomy
$ Invested in last 1 year in New
Zealand Tech
Key Stats
# Funding Rounds in last 1 year in New
Zealand Tech
$53.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$81.3M
1
-
6
1
Halter
(2016, Auckland, $81.3M)
Madcap
JobDone
(2016, Auckland)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

Ophthalmic Diagnostic Tests - New
Zealand
02
10
Back to index
Ophthalmology (Objective Acuity)
(# Cos: 6 | $10.5M)
In-Vitro Diagnostic Tests (Toku Eyes)
(# Cos: 2 | $10.5M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$8.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$10.5M
2
-
2
0
Toku Eyes
(2018, Auckland, $10.5M)
Objective Acuity
(2015, Auckland)
Toku Eyes (2018, Auckland)
$8.0M - Series A - Apr 2023

StretchSense (2012, Auckland)
$7.9M - Series A - Nov 2022
Sensors for Wearables - New Zealand
03
11
Back to index
Wearable Technology (oVRcome)
(# Cos: 35 | $17.5M)
Technology Enablers (ARDA)
(# Cos: 2 | $8.4M)
Sensors (StretchSense)
(# Cos: 1 | $8.4M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$7.9M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$8.4M
1
-
1
0
StretchSense
(2012, Auckland, $8.4M)

The Better Packaging (2001, Auckland)
$5.0M - Series A - Jul 2023
Online Packaging Services - New Zealand
04
12
Back to index
B2B E-Commerce (TR Group)
(# Cos: 43 | $38.5M)
Services (Lunch Orders)
(# Cos: 5 | $5.0M)
E-Distributor (The Better Packaging)
(# Cos: 1 | $5.0M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$5.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$5.0M
1
-
1
0
The Better Packaging
(2001, Auckland, $5.0M)

Covid Diagnostic Tests - New Zealand
05
13
Back to index
Infectious Diseases (COVID-19 Vaccine)
(# Cos: 2 | $11.1M)
SARS-CoV-2 (Pictor)
(# Cos: 1 | $11.1M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$5.0M (▼18%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$11.1M
1
-
1
1
Pictor
(2005, Auckland, $11.1M)
Pictor (2005, Auckland)
$5.0M - Series A - Dec 2022

E-Commerce Software - New Zealand
06
14
Back to index
E-Commerce Enablers (Unleashed Software)
(# Cos: 45 | $29.0M)
Ecommerce Software Suite (Tracksuit)
(# Cos: 8 | $4.9M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$4.9M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$4.9M
2
-
8
1
Tracksuit
(2021, Auckland, $4.9M)
Magic Lamp
(2015, Auckland)
Tradevine
Tracksuit (2021, Auckland)
$4.9M - Seed - Feb 2023

Atomic (2015, Wellington)
$4.5M - Series A - Aug 2022
Membership Engagement - New Zealand
07
15
Back to index
Customer Success Management (Thematic)
(# Cos: 18 | $5.7M)
Customer Engagement (Touchpoint Group)
(# Cos: 4 | $4.5M)
Member Engagement (Atomic)
(# Cos: 2 | $4.5M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$4.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$4.5M
1
-
2
0
Atomic
(2015, Wellington, $4.5M)
Gecco

Restaurant Reservation Software - New
Zealand
08
16
Back to index
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$3.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$3.5M
1
-
4
0
Food Tech (MOBI)
(# Cos: 120 | $27.8M)
Food Discovery and Ordering (Delivereasy)
(# Cos: 28 | $3.5M)
Dine Out (Menu Mania)
(# Cos: 9 | $3.5M)
Reservation and Ordering (First
Table)
(# Cos: 4 | $3.5M)
First Table
(2014, Queenstown, $3.5M)
First Table
(2014, Queenstown)
Book N Order
First Table (2014, Queenstown)
$3.5M - Series A - Jun 2023

Blockchain Networks - New Zealand
09
17
Back to index
Blockchain Infrastructure (Altered State Machine)
(# Cos: 22 | $13.1M)
Blockchain Network (SubQuery)
(# Cos: 8 | $13.1M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$2.3M (▼74%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$13.1M
5
-
8
0
SubQuery
(2020, $13.1M)
Immersve
(2021, Auckland)
OnFinality
(2019, Auckland)
SubQuery (2020)
$2.3M - Series A - Mar 2023

Scannable (2020, Dunedin)
$2.0M - Seed - Nov 2022
QEHS Management System - New
Zealand
10
18
Back to index
GRC Software (Vault Intelligence)
(# Cos: 80 | $14.1M)
Compliance (Scannable)
(# Cos: 65 | $13.3M)
QEHS Compliance (TradeWindow)
(# Cos: 46 | $8.3M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$2.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$8.3M
2
-
46
1
TradeWindow
(2018, Auckland, $6.3M)
Scannable
(2020, Dunedin, $2.0M)
SiteSoft
(2017, Auckland)

Bspkl (2023, Lower Hutt)
$1.6M - Seed - Apr 2023
Hydrogen Electrolyzers - New Zealand
11
19
Back to index
Energy Storage Tech (Charge Net NZ)
(# Cos: 29 | $21.0M)
Hydrogen Generation (Hiringa Energy)
(# Cos: 2 | $1.6M)
Electrolysis (Bspkl)
(# Cos: 1 | $1.6M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$1.6M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$1.6M
1
-
1
0
Bspkl
(2023, Lower Hutt, $1.6M)

Innovative Textile Materials - New
Zealand
12
20
Back to index
Fashion Tech (Designer Wardrobe)
(# Cos: 152 | $10.6M)
Innovative Materials (NanoLayr)
(# Cos: 4 | $7.0M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$1.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$7.0M
4
-
4
2
NanoLayr
(2009, Auckland, $6.0M)
Sapro-Tech
(2021, Auckland, $1.0M)
NZ Natural Fibres
Sapro-Tech (2021, Auckland)
$1.0M - Seed - Jun 2023

Online Meat Delivery - New Zealand
13
21
Back to index
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$921K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$921K
1
-
6
0
Online Grocery (IMAGR)
(# Cos: 161 | $14.2M)
B2C Ecommerce (My Food Bag)
(# Cos: 144 | $1.2M)
Meat and Seafood (Meat Direct)
(# Cos: 9 | $921K)
Retailer (The Meat Box)
(# Cos: 7 | $921K)
Meat (Opo Bio)
(# Cos: 6 | $921K)
Opo Bio
(2022, Auckland, $921K)
The Meat Box
(2015, Auckland)
Meat Direct
(1998, Wellington)
Opo Bio (2022, Auckland)
$921K - Seed - Nov 2022

Authsignal (2021, Auckland)
$905K - Seed - Sep 2022
Multi Factor Authentication - New
Zealand
14
22
Back to index
Cybersecurity (Mako Networks)
(# Cos: 91 | $86.8M)
IAM (APLY)
(# Cos: 16 | $5.9M)
MFA (Authsignal)
(# Cos: 1 | $905K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$905K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$905K
1
-
1
0
Authsignal
(2021, Auckland, $905K)

Octana (2021, Auckland)
$887K - Seed - Nov 2022
Application Development Libraries -
New Zealand
15
23
Back to index
Software Libraries (ARToolKit)
(# Cos: 4 | $887K)
Generic Libraries (CDAF)
(# Cos: 2 | $887K)
Application Development (Octana)
(# Cos: 1 | $887K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$887K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$887K
1
-
1
0
Octana
(2021, Auckland, $887K)

Pingar (2006, Auckland)
$800K - Seed - May 2023
Text Analytics - New Zealand
16
24
Back to index
Business Intelligence (Seequent)
(# Cos: 34 | $900K)
Unstructured Data Analytics (Pingar)
(# Cos: 3 | $800K)
Text Analytics (ADRI)
(# Cos: 3 | $800K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$800K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$800K
2
-
3
0
ADRI
(2014, Wellington)
Pingar
(2006, Auckland, $800K)
Grizzly AI
(2018, Auckland)

Kara Technologies (2017, Auckland)
$770K - Seed - Nov 2022
Communication Assistance Software -
New Zealand
17
25
Back to index
Assistive Tech (Junofem)
(# Cos: 32 | $9.8M)
Assistive Software (Fonate)
(# Cos: 5 | $770K)
Communication (Kara Technologies)
(# Cos: 4 | $770K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$770K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$770K
1
-
4
0
Kara Technologies
(2017, Auckland, $770K)
Fonate
(2015, Auckland)
actigaze
(2016, Auckland)

Ambit (2016, Auckland)
$613K - Seed - Aug 2022
Conversational AI Development
Platforms - New Zealand
18
26
Back to index
Chatbots (JRNY)
(# Cos: 23 | $3.0M)
Chatbot Development (Ako)
(# Cos: 4 | $2.8M)
Conversational AI Development (Ambit)
(# Cos: 4 | $2.8M)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$613K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$2.8M
1
-
4
1
Ambit
(2016, Auckland, $2.8M)
Ako
(2018, Auckland)
Zwerm
(2018, Wellington)

Roady (2017, Wellington)
$400K - Seed - May 2023
Tour Booking Software - New Zealand
19
27
Back to index
Online Travel (Air New Zealand)
(# Cos: 135 | $1.7M)
Trip Planning (JourneyPin)
(# Cos: 5 | $750K)
Pre-Booking (Roady)
(# Cos: 4 | $750K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$400K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$750K
1
-
4
0
Roady
(2017, Wellington, $750K)
JourneyPin
(2014, Auckland)
Travaa

Influencer Marketing for Brands - New
Zealand
20
28
Back to index
Brands Tech (Tracksuit)
(# Cos: 6 | $5.2M)
Influencer Marketing (eVouch)
(# Cos: 1 | $284K)
Taxonomy
Zealand Tech
Key Stats
Zealand Tech
$284K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$284K
1
-
1
0
eVouch
(2019, Auckland, $284K)
eVouch (2019, Auckland)
$284K - Seed - Oct 2022

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