This document outlines Tory Broytman's research and product development for a virtual taste technology called TechTaste. It identifies potential user personas of a diabetic woman and unhealthy engineer who want to taste foods without health consequences. The branding process is described, with the name TechTaste chosen to represent using technology to create flavor on the tongue. Research sources discuss how a digital device can recreate tastes through electrical and thermal stimulation of the tongue.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Project 2 version 3
1. Virtual Taste Tory Broytman
FA102a / Research, Product Proposal and
Brand Development
2. Virtual Taste Tory Broytman
Assignment 01 / Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
3. Virtual Taste Tory Broytman
Assignment 01 / Research
- Digital gadget can recreate taste of virtual
food and drinks
http://www.nimesha.info/digitaltaste.html
4. Virtual Taste Tory Broytman
Assignment 01 / Research
- “Digital method that actuates the human
tongue through electrical and thermal
stimulation methods”
http://www.nimesha.info/digitaltaste.html
5. Virtual Taste Tory Broytman
Assignment 01 / Research
- “Produces salty, sweet, sour, bitter sensations
through different levels of electrical currents
and varying electrode temperatures”
http://www.nimesha.info/digitaltaste.html
6. Virtual Taste Tory Broytman
Assignment 01 / Future Product or Service
”Recovery service for ill patients”
- Give patients satisfaction of taste without
health repercussions
- Allow patients to taste even with dulled
senses
- Increase patient morale
7. Virtual Taste Tory Broytman
Assignment 02 / User Persona Research
User Persona A
Diane Baker, 43 / Diabetic Mom
Known Sweet Tooth
Frustrations
• Rising blood sugar levels
• Unwanted stress
• Censored grocery shopping trips
Goals
• Taste sweet treats
• Worry less about blood sugar levels
• Stress less about what she can/can’t eat
8. Virtual Taste Tory Broytman
Assignment 02 / User Persona Research
User Persona B
Henry Fulton, 28 / Unhealthy Engineer
Known Snacker
Frustrations
• Rapid weight gain
• Having little self control
• Low self confidence
Goals
• Taste unhealthy foods without weight gain
• Lose weight
• Feel confident
13. Virtual Taste Tory Broytman
Assignment 03 / Branding
Naming Process
TechTaste
• Brainstormed words such as digital, technology, simulation, taste, sensation
• Technological and Taste put together
14. Virtual Taste Tory Broytman
Assignment 03 / Branding
Final Product/Service Name
TechTaste
• Represents the use of technology to create a flavor on your tongue
• Catchy, short and to the point
Editor's Notes
Title of article, ‘Are you ready for virtual taste?’
-does the world have a need for this technology
-what does this virtual taste entail
-how can we put it into practice
-taste is big part of human’s lives
-it evokes emotion, satisfies desires and is expressive
-Dr. Nimesha, a research fellow at National University of Singapore says that there’s a way to enjoy ‘taste’ through a digital gadget
-why choose a digital method as opposed to chemical?
-chemicals are unrealistic bc they’re difficult to store and manipulate
-Digital is the way to go…
-by actuating the tongue through electrical and thermal stimulations, one can create different tastes
Technology:
-Digital taste interface (control system)
2 parts
- Control module- formulate different electrical and thermal stimuli
-tongue interface- two silver electrodes worn on tongue
-experimental results suggest sourness and saltiness are the main sensations that are evoked
-however there is evidence of sweet and bitter sensations too
Diabetic patients can enjoy sweet tastes without blood sugar levels sky rocketing
Cancer patients who are going through chemo therapy have dulled taste senses, so digital taste can appease their desire for taste
As part of recovery service, digital taste can increase patient morale by giving them the desired taste they crave without any harm
