This document summarizes Thrillout, a platform that aims to help musicians become entrepreneurs by providing business tools and services. Its mission is to develop an independent CRM and entrepreneurship platform for the music industry. Key features include tools for attracting fans, collaboration, booking, accounting, and streaming concerts. It also allows artists to connect, build teams, and find projects. The platform is currently in development and seeking funding to launch a beta version providing basic business and transaction services.

1. !
Our mission is to inspire artists to become
entrepreneurs, build teams and reach the next level.
!
Musicians has better career opportunities if they plan their business.
With Thrillout we aim to give artists to strengthen their control of their business
and catch fan data in every action they take. Our mission is therefore to
develop an independent CRM and entrepreneurial platform for the music
industry, focusing on artists needs and interests.
!
We`re giving artists business tools. We give you tools you need to attract
interest and get found on search engines, build fan base and engage, lead
generation, collaborate real time, plan business, creation of invoice &
accounting and more.
!
Thrillout also helps artists to connect and build teams for projects or
search for projects. Thrillout hub is also open for all industry professionals to
promote and search for artists, bands, projects and other music industry
professionals.
!
Expanding portfolio of services. Basic business services includes booking,
ticket solutions (we catch fan data), streaming of music and concerts (thrill
cast) Thrillout is currently under development and we are looking for
investment.
!
Thrillout was one of the finalist at the mashupnorway.com competition in
June 14. Thrillout is now selected into the ALPHA program at The Summit in
Dublin 4th-6th November 14 http://websummit.net
A new business tool for artists
.

2. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
We are here to inspire artists to become entrepreneurs
Establish
company
Build team,
Collaborate,
get booked
Become
visible
Control,
measurement
& Insight
Increase
revenue
Build
Fanbase crm
Low
transaction
fees
Additional
Services
CRM, Entrepreneurship process and collaboration

3. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
New patterns in the whole music industry
!
✓ Distribution of music is changing: Internet streaming and downloads, less CDs
✓ The live music industry is increasing, booking follows.
✓ There are more performing artists than ever before.
✓ Artists use Internet and SoMe to promote gigs, reach and interact with fans
✓ Artists loose 20-50% of their salaries to management, booking and agents
✓ Production expensive to hire and build project teams
✓ 360 Deals Few performing artists get a 360 deal contract
✓ Copyright is artists and musicians most important asset
Artist pain points
Thrillout
Solving a real challenge
✓ Control of administrative jibber jabber
✓ Keep focus on the music
✓ Secure rights to content
✓ Identify individuals for point topic teams
✓ Become more visible and communicate with the fans
✓ Getting closer to revenue streams and increase profitability
✓ Identify new revenue possibilities
!
Consequences
Artists need to start companies and build team/network among:
Venues, booking agents, festivals, fans, producers, labels, media, technicians etc.
Artists have a daily challenge working with and covering: (business related 36O)
Business planning, booking, promotion/marketing,copyrights, accounting,invoice etc.
Other music professional face much of same challenges to build their network towards
Artists, labels, management, agents, festivals, media, sponsors, producers, music org. etc

4. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
Thrillout Solution
✓ Establish company in order to formalize
relationships, business and secure rights
✓ Lean business planning customized for
music professionals and artists
✓ Music Industry Hub - bio´s and
presentations of music professionals
✓ Team building - search up and build teams
and projects
✓ Inbound marketing and SEO, interaction
with social media, blog, landing pages and
website
✓ Real time collaboration- projects,
documents, contracts
✓ Booking and secure contract transactions

5. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
Thrillout Solution
✓ Contracts Files/Tax report
✓ Ticket solution QR and mCash or API with
payment/billing with data catch
✓ Accounting – mobile accounting/invoice
apps ,QR invoice solutions or alternatives
like iZettle or similar
!
✓ Streaming music: Spotify or Wimp
✓ ThrillOut Marketplace for extern Apps &
Applications
✓ ThrillCast streaming: real time streaming
of concerts / recorded (own platform)
✓ ThrillCast webcam streaming
!

6. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
Business model
!
✓ Free of charge for base platform
!
✓ Register, search, build teams
✓ Publish and search projects
!
!
✓ Transaction processing
!
✓ Micro payments
✓ Lower than industry average
!
✓ Subscriptions on recorded content
!
✓ Additional Services

7. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
Market potential
!
✓ Total Addressable Market
✓ 5 Million artists on Facebook / MySpace
!
+/- 100 BUSD total market value
!
✓ The Nordics
✓ Norway – 3 BNOK
✓ Sweden – 6.3 BNOK
✓ Denmark – 3.8 BNOK
!
✓ The live market accounts for almost half of the
total business volume (source: Musikk I Tall 14)

8. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
Thrillout Business opportunities
Additional transaction models
!
✓ Streaming – fee and consulting
✓ Affiliate programs downloads/Buy music
✓ Merchandise
✓ Crowd funding
✓ App Market Space
Subscription models
!
✓Subscription on recorded streaming
content
✓Subscription unlimited access to booking
functionality

9. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
A lightweight, high definition,
digital streaming platform for real-time
broadcasting !
Reach out, engage and make money !
Storage/play-out capability ✓ Webcam streaming ✓ Pro concert streaming and recording with
tricaster 46O streaming platform !
Web, smart-tv and mobile terminals (app) !
Provides real-time communication ✓ With artist ✓ In between business professionals ✓ Media/press discussion groups ✓ From artist to audience ✓ Social media sharing !
Thrillout integration ✓ Community platform ✓ Social Media integration ✓ Quick registration ✓ CRM database ✓ QR ticket - acess to content, catch fan data ✓ Mobile payment (mCash or alternatives) !
Recipients: press, venues and public Geographical reach-limits
THRILLCAST™
Your Online Stage &
Concert Window

10. Architecture
!
✓ Dynamic
✓ Scalable
✓ Extern API`s
✓ Apps
✓ Microsoft Bizpark
✓ Demo/Beta in November
!!!
!
The basics The product solution Thrillcast Marketing Team Business plans Thrillout

11. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
Next steps
!
✓ Secure funding for development of Beta and Pilot platform
✓ Min 2- optimal 5+1 MNOK
!
✓ Industrial investor(s) primarily
✓ Long term
✓ Knowledge
✓ Contacts
!
✓ Release 1.0 content
✓ Database and transaction management system
✓ Role definitions and profiles
✓ Design and interaction (responsive)
✓ Contract management and digital sign-off
✓ Document management and collaboration
✓ Social media interaction
✓ QR Codes / mCash implementation
✓ Data capture

12. The basics The product solution Thrillcast Marketing Team Business plans Thrillout
Team
• Tor Ellingsen Co-Founder, concept, research, business development, marketing/inbound
• Jonas Syrstad Co-Founder, siv.ing - architect principal Thrillout-
• Lars Erik Hobber- partner- developer
• Michael Engström partner & innovation lead Inneox- business development/innovation
Thrillout
• Rolf Haugan – partner & Accounter. (revisor Skaarbrevik, Renø & Isaksen AS)
! Others
• Erling Johansen, former leader of Norsk Jazzforum, Siv.øk, Musician, entrepreneur
• Kåre Presttun, Information security specialist, siv.ing -Mnemonic AS
• Jørun Bøgeberg- shareholder,musician
• Thor Lønning, musician, photographer and filmproducer (thrillcast)
• Collaboration agreement with various companies like leanbusiness.no, signere.no, starte as,
Innecox, Qrsalg.no, ticketmobile, Instrument Champ, Core2O among others.
• MusicAlly.com UK- Music business information & strategy. Interested to work with Thrillout
regarding strategies and beta testing etc.
!
!